Luxury Real Estate Begins with People and Ends with Brand

The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.

Facebook Death by Advertising and the Broker Public Portal

By now, you likely know that the Broker Public Portal and Homesnap have dissolved their joint venture. Much in the way that social media sites should hold true to limiting algorithm advertising and display all of my friend's feeds, the Broker Public Portal will display every listing and are committed to being ad-free.

Where Will Zillow Go Next?

This week, Zillow announced that Stan Humphries is retiring. He is an economist and the person that some have called the father of the Zestimate. The primary reason we looked at Zillow’s financial history today was in reference to this change in leadership.

Homeowners Under Management is the Future of Procuring Cause

From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head. 

And the winner is … Revive tops 12 hot startups in the “Pitch Battle” at NAR iOi Summit

The two-day National Association of Realtors fourth annual iOi Summit in Los Angeles hit its crescendo just minutes before it adjourned with the biggest announcement of the conference. Revive Real Estate, the fast-growing startup that’s blazing the presale renovation trail, was named the 2022 winner of the highly coveted “Pitch Battle.” It was a moment that embodied the conference acronym: innovation, opportunity and investment as Revive snagged the winner-take-all $15,000 prize and benefits that will help pole-vault it massive industry awareness. Revive’s four-minute pitch was handled deftly by its CEO and Co-Founder Michael Allawadi. Then Michael faced four more minutes [...]

realtor.com Finds Their Publishing Power

If you want to compete as a brokerage, you can borrow the playbook of realtor.com to create articles that leverage your local expertise and deliver the most interesting article content for consumers in your area. The trick here is to make sure that consumers are engaging with your content. That is the benefit of following the headlines of realtor.com.

California Legislature Approved 4 New Bills to Support Building Millions of Units of Affordable Housing in Commercial Corridors

California, like many states, suffers from a lack of affordable housing. According to the California Department of Finance, the median price of a single-family home in May 2022 in California was $898,980, up a significant 1.6% over the previous month and an increase of nearly 10% over the same time last year. AB 2097, amounts to a statewide boost to residential and commercial development near public transit. The bill prohibits local municipalities from imposing any minimum car parking requirements for projects located within a half mile of metro, bus, or other transportation centers. AB 2221, incentivizes ADU(Accessible Dwelling Unit) construction by clarifying rules around “granny flats”. Under existing law, developers are allowed to add the units only to existing multifamily buildings. AB 2221 extends that allowance to proposed projects. It also clarifies local agencies’ timelines for approving ADU, or accessory dwelling units, projects and raises certain height limits, and other changes.

By |2022-09-01T07:42:45-07:00September 1st, 2022|Bills and Policies, Industry Observations, News|0 Comments

Shock is Over for BRN Brokers

The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.

Minimize Buyer Frustration with Adequate Education Upfront

The WAV Group’s recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller’s market.  While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions.

Web3 and NFT Professional Nelson Diaz Joins the WAV Group Team

Real estate technology is an important, strategic decision and a key differentiating factor for many of our clients today. With the development of web3 - and the growth in that community - we are confident that real estate technology has a prominent place and a bright future with web3. It is important that we establish this new division and center of excellence to help our clients navigate the opportunities that lay ahead - and practically limitless inventory.

The hybrid workplace is likely here to stay: Common hurdles and best practices for MLSs and associations

As an essential job throughout the pandemic in most states, real estate agents continued to help people find the American dream of homeownership. The MLS organizations that supported them did what was necessary to support the local market as they always have, just in new ways. 

New WAV Group Study reveals changing workplace for MLSs and Associations.

As the vaccines are making it possible to return to the office, many of the MLS and association clients that WAV Group has met with have begun weighing the pros and cons of reopening their offices. Our new study explores this issue with insights from over 100 MLSs and associations nationwide.