Zillow Earnings Call: The Super App and Commission Revenue

The theme for the call was fairly simple, Zillow’s Super App. Zillow proceeded to talk about all of the investments, development, and ‘awesomeness’ that their Super App is going to be. It sounds like it will not be much more than a few enhancements that give home shoppers some nice features – 3-D tours (like Matterport), financing options (grow Zillow Mortgage), and adding services like ShowingTime.

Multiple Brokerage Applications Break the Consumer Relationship

Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.

MIBOR replaces SentriLock with Master Lock

Something that you do not see very often in real estate is a lockbox vendor replacement. They rarely happen because of the number of lockboxes out in the field. Unless the vendor relationship breaks down or the vendor is mandating that the old lockboxes be replaced or are unsupported – ultimately, change does not happen. MIBOR made the change to begin using bluetooth-enabled Master Lock boxes.

Zillow Launches Homeownership Strategy

In their Q4 earnings reports, Zillow laid out an impressive and visionary strategy that makes total sense for consumers and creates an enormous challenge to real estate brokers who are not taking the full cycle of homeownership seriously. Zillow calls this strategy the “housing super app.” To me, it looks like an exact copy of the strategy being deployed by Milestones.ai.

Create Community in Your Company Intranet

Your intranet is the private and password gated back-office website that you provide for your agents and staff to communicate with each other and access the software that you make available. WAV Group studied a handful of leading intranets to determine if they were good at building community.

Are Zillow ShowingTime® Fears Irrational or Real?

When Zillow Group® announced the acquisition of ShowingTime®, the industry began kicking up dust the same way they did after the DotLoop® deal.

Motley Fool Reviews Compass with Interesting Observations

When I saw the headline of Motley Fool taking a deep dive on Compass, I really expected Jason Moser and Matt Frankel to get it wrong - most of Wall Street does. Normally, Motley Fool gets it right – beating the stock market by 4x.

Innovation through Improv – Learned at CMLS

Improv is funny and magical. Many companies who lead in innovation across all industries leverage in the simple rules of improv; brokerage leadership Teams can find great opportunities for innovation and improve just about any aspect of your business.

By |2021-09-21T17:15:59-07:00September 22nd, 2021|Business Intelligence, Strategic Planning, Team Building|0 Comments

Fathom Holdings Signs Definitive Agreement to Acquire Technology Platform LiveBy

Yet another tech roll-up for one of the leading brokerages building out their value as a technology solutions provider. LiveBy currently provides local content automation for websites and social media for tons of big brands like Ebby, Alain Pinel, Hunt Real Estate and many others.

By |2021-04-08T08:23:56-07:00April 8th, 2021|Business Intelligence, Press Releases|0 Comments

Fallen Deals are like Fallen Angels

There is one metric on the financials that gains little attention by brokerages -- Fallen Sales, or Deals Fallen Through (DFT). They are on everyone productivity report, but when asked why they number is what it is, no one can explain why these deals are lost.

By |2020-09-19T07:48:00-07:00September 21st, 2020|Business Intelligence|1 Comment

Why Large Firms are Growing While Small Firms Face Uncertain Futures– 5 Strategies for Success

Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.