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Trend Spotter: Indie Broker Mergers in the San Francisco Bay Area Continue to Build Momentum

Red Oak Realty is a great company on the east side of the San Francisco Bay. This area provides a lucrative place for independent brokerage firms like Red Oak Realty to thrive. Pacific Union was the last company to focus on independent firm mergers in this area before their sale to Compass and now Red Oak Realty has announced an acquisition with Marvin Gardens Real Estate.

By |2019-09-06T13:03:13-07:00September 5th, 2019|Broker-Agent Information, Business Intelligence|0 Comments

Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals

The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.

Are you afraid your real estate organization will not survive for the long haul?

There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long. 

Let’s Argue About Broker CRM and Lost Business

For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones.

Brokers Need to Rebuild Their Marketing Departments

Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.

Brokers Need to Rethink Their Website Strategy

The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...

How Realogy and Keller Williams Will Win With AI

Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.

Catalysts Creating WAVes of Fast Change in a Slow-Moving Industry

There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.

On G-Suite – Google Data Studio Continues to Improve

Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization’s Marketing or Operation teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers.

By |2019-04-01T14:20:01-07:00April 1st, 2019|Business Intelligence|0 Comments