realtor.com Finds Their Publishing Power

If you want to compete as a brokerage, you can borrow the playbook of realtor.com to create articles that leverage your local expertise and deliver the most interesting article content for consumers in your area. The trick here is to make sure that consumers are engaging with your content. That is the benefit of following the headlines of realtor.com.

WAV Group’s partner, Mark A. McLaughlin to join Brian Boero on a special 1000Watt webinar – Sept. 15th @ 10am PST

Register now to watch WAV Group partner, Mark A. McLaughlin - who works with our brokerage clients around executive strategic planning and coaching along with M&A - join Brian Boero Thursday Sept. 15th @ 10am PST to chat about the key issue facing firms today - "How to Navigate in an Uncertain Market."

How VR is Changing the Way We Market Real Estate

The traditional form of home buying and rental shopping consists of figuring out finances, physically touring countless houses, making an offer, applying for mortgages, inspecting the house, getting an appraisal, asking for repairs, and a final walkthrough. With VR becoming the new reality in real estate, it’s time to consider your options and implement this new program into your practice.

Shock is Over for BRN Brokers

The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.

An Outstanding Conversation with Abby and Emiliano of PLACE

In the real estate industry, one of the brightest stars is Ben Kinney. Kinney recently announced the hiring of two rockstars who are going to forward drive the business services and technology platform, PLACE, and make the consumer facing website a success.

Zillow Earnings Call: The Super App and Commission Revenue

The theme for the call was fairly simple, Zillow’s Super App. Zillow proceeded to talk about all of the investments, development, and ‘awesomeness’ that their Super App is going to be. It sounds like it will not be much more than a few enhancements that give home shoppers some nice features – 3-D tours (like Matterport), financing options (grow Zillow Mortgage), and adding services like ShowingTime.

Multiple Brokerage Applications Break the Consumer Relationship

Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.

MIBOR replaces SentriLock with Master Lock

Something that you do not see very often in real estate is a lockbox vendor replacement. They rarely happen because of the number of lockboxes out in the field. Unless the vendor relationship breaks down or the vendor is mandating that the old lockboxes be replaced or are unsupported – ultimately, change does not happen. MIBOR made the change to begin using bluetooth-enabled Master Lock boxes.

Zillow Launches Homeownership Strategy

In their Q4 earnings reports, Zillow laid out an impressive and visionary strategy that makes total sense for consumers and creates an enormous challenge to real estate brokers who are not taking the full cycle of homeownership seriously. Zillow calls this strategy the “housing super app.” To me, it looks like an exact copy of the strategy being deployed by Milestones.ai.

Create Community in Your Company Intranet

Your intranet is the private and password gated back-office website that you provide for your agents and staff to communicate with each other and access the software that you make available. WAV Group studied a handful of leading intranets to determine if they were good at building community.

Are Zillow ShowingTime® Fears Irrational or Real?

When Zillow Group® announced the acquisition of ShowingTime®, the industry began kicking up dust the same way they did after the DotLoop® deal.

Motley Fool Reviews Compass with Interesting Observations

When I saw the headline of Motley Fool taking a deep dive on Compass, I really expected Jason Moser and Matt Frankel to get it wrong - most of Wall Street does. Normally, Motley Fool gets it right – beating the stock market by 4x.