Why Free Software is Best for Real Estate

The real problem solved by free software in real estate is product adoption and overlapping distribution. When you know the products being used by every agent regardless of source – Association, MLS, Franchise, Broker, self-paid, etc. – then you can visualize the roadmap for free vs. premium.

Luxury Real Estate Begins with People and Ends with Brand

The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.

How to Name Your Business and Avoid the Branding Errors Fresh Entrepreneurs Make

When establishing a business in any particular industry, you must first gather a deep understanding of your industry, prepare a proper business plan, build a suitable website, and develop a brand strategy that best suits your company and target audience. 

By |2022-11-22T10:37:33-08:00November 22nd, 2022|Business Intelligence, Marketing|0 Comments

The Broker Business Intelligence Gap

Here at WAV Group, we invest a lot in business intelligence. Business intelligence is a broad term that can mean a lot of things. We define it as a 360-degree review that combines the collection of information from a variety of sources, then benchmarked against peer groups.

Switching Technology Needs to Deliver an Improvement of 10x

WAV Group is conducting a national study for brokers only to take the temperature of the current market of real estate brokerage technology. This type of research tells you a few things. First, it tells you what you need to focus on. Secondly, it allows you to track satisfaction with the products that you have replaced to see if you have moved the needle.

Facebook Death by Advertising and the Broker Public Portal

By now, you likely know that the Broker Public Portal and Homesnap have dissolved their joint venture. Much in the way that social media sites should hold true to limiting algorithm advertising and display all of my friend's feeds, the Broker Public Portal will display every listing and are committed to being ad-free.

GO Network Grows Through Training

One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.

Homeowners Under Management is the Future of Procuring Cause

From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head. 

Time to Fire Unproductive Agents

Years ago, after the acquisition from Brookfield, WAV Group collaborated with a team at Pacific Union to take a historical snapshot of the brand from the eyes of the consumer and the agent. We identified that the local, boutique essence of the Pacific Union brand had been eroded over time by efforts to grow through recruiting anyone and everyone.

realtor.com Finds Their Publishing Power

If you want to compete as a brokerage, you can borrow the playbook of realtor.com to create articles that leverage your local expertise and deliver the most interesting article content for consumers in your area. The trick here is to make sure that consumers are engaging with your content. That is the benefit of following the headlines of realtor.com.

WAV Group’s partner, Mark A. McLaughlin to join Brian Boero on a special 1000Watt webinar – Sept. 15th @ 10am PST

Register now to watch WAV Group partner, Mark A. McLaughlin - who works with our brokerage clients around executive strategic planning and coaching along with M&A - join Brian Boero Thursday Sept. 15th @ 10am PST to chat about the key issue facing firms today - "How to Navigate in an Uncertain Market."