There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.
Your intranet is the private and password gated back-office website that you provide for your agents and staff to communicate with each other and access the software that you make available. WAV Group studied a handful of leading intranets to determine if they were good at building community.
The hybrid workplace is likely here to stay: Common hurdles and best practices for MLSs and associations
As an essential job throughout the pandemic in most states, real estate agents continued to help people find the American dream of homeownership. The MLS organizations that supported them did what was necessary to support the local market as they always have, just in new ways.
Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
Is There Real Strategy in Your Strategic Planning? It May be Time for Another Tough Love Look Inside Your Organization
If you’ve done quality time in politics or at a publicly traded company, you know that strategic thinking is embedded into leadership roles and into the roles of those who support leadership. But the looming question is, how do some of them get it right and others get it terribly wrong? Let us also ask: is this process going deep enough within the institutional thinking of organized real estate?
When George Slusser joined WAV Group to lead our Mergers, Acquisitions, and Valuations team, we all reviewed his book titled Acquiring Profit. I love reading old business books because time is a cruel fact-checker, and also because the thoughts of leaders in the past give us great guidance for our current forecasting predictions. Namely, don’t make them. When the book was written, the National Association of Realtors predicted that their membership would shrink from 820,000 to 500,000 by Y2k – the year 2000. At that time, there were also around 70,000 brokerages. The thought of industry leaders at the time [...]