Delta Media’s “Fresh” take on real estate advertising

Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]

Is There Real Strategy in Your Strategic Planning? It May be Time for Another Tough Love Look Inside Your Organization

If you’ve done quality time in politics or at a publicly traded company, you know that strategic thinking is embedded into leadership roles and into the roles of those who support leadership. But the looming question is, how do some of them get it right and others get it terribly wrong? Let us also ask: is this process going deep enough within the institutional thinking of organized real estate?

By |2021-05-05T15:27:54-07:00May 6th, 2021|Strategic Planning, Thought Leadership|2 Comments

How NAR Got It Wrong in 1988 May Teach Us Something About Today

When George Slusser joined WAV Group to lead our Mergers, Acquisitions, and Valuations team, we all reviewed his book titled Acquiring Profit. I love reading old business books because time is a cruel fact-checker, and also because the thoughts of leaders in the past give us great guidance for our current forecasting predictions. Namely, don’t make them. When the book was written, the National Association of Realtors predicted that their membership would shrink from 820,000 to 500,000 by Y2k – the year 2000. At that time, there were also around 70,000 brokerages. The thought of industry leaders at the time [...]

By |2021-03-05T15:25:35-08:00March 5th, 2021|Mergers & Acquisitions, NAR, Thought Leadership|1 Comment