Education is one of the most powerful drivers of perceived association value. When agents believe their association helps them become more successful in their business, engagement increases dramatically.
History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]
When a company gets third-party validation like this, it should be everywhere.
No summary can provide the full experience of hearing and meeting the speakers and participating in the sessions, or engaging in the networking that is at the heart of the Clareity event.
At WAV Group, we are passionate about finding ways to ensure the long-term success of the real estate industry by protecting the best interests of real estate consumers. The on-going spirited debate around the Clear Cooperation Policy centers around different brokerage and MLS beliefs about the ways to serve real estate consumers.
As the current chair of the National Small Business Association, the oldest non-partisan small business advocacy organization in the U.S., I was thrilled to see RFK Jr. express so much passion to provide support for small businesses to make it easier for all of us to survive and thrive. So, what did I learn from this fascinating session? It’s truly hard to summarize it, but I’ll highlight some of the points that stuck out the most for me.
Approximately 75% of MLSs are owned by Associations today. With the history of being launched as a for profit arm of trade associations, MLSs naturally adopted the governance models and board make-up of their parent companies. Here’s why I believe that approach is no longer valid.
Ben Caballero is an improbable and incomparable real estate legend. How can an individual real estate agent based in Texas sell an average of more than 19 homes daily, every day of the week, including Saturdays and Sundays? Again, 19 homes a day, times 365 days last year, would be 6,935 home sales. Ben sold 7,012 homes in 2023. He is the sole listing agent on every sale, verified by every Multiple Listing Service he works with in Texas. He does not work with any other agent or team at HomesUSA.com, the brokerage where he also is CEO and founder. [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 4 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. The magic of the prompt There’s a secret to maximizing the effectiveness of generative AI that every real estate practitioner who uses AI must know above all else: the key to unlocking the best AI has to offer is in your prompts. This is a universal AI truth. It does not matter if you are using [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 3 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI survey reveals real estate’s heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% [...]
Small brokerages, which constitute a significant segment of the real estate industry, can benefit greatly from leveraging the MLS to provide meaningful tech support to their agents.
While cutting costs is crucial for immediate survival, strategically pursuing growth can position companies to emerge stronger in the post-recession landscape.
