Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
North Carolina Regional MLS is quickly creating one of the most expansive MLSs in the state through building an innovative "alliance" with other North Carolina MLSs and Associations that run other MLS. NCRMLS now covers 38% of the Tar Heel state, announcing it just increased its coverage from 315 cities and towns in 27 counties to 361 cities and towns in 31 counties. Its strategy is straightforward: to simplify data access across multiple MLS boundaries throughout North Carolina. Its momentum is growing. NCRMLS is demonstrating there's great value in offering "one set of rules with a robust, streamlined MLS system [...]
When I was head of Marketing and PR at Imprev, now part of MoxiWorks, we polled industry brokerage leaders twice a year about their challenges and their take on emerging technology trends. One of the most common pain points that topped the majority of broker-owners lists year after year was that real estate tech didn’t “talk” to each other. Most real estate technology was in silos, they complained. Double, triple entry of the same data by agents into different tech tools was commonplace. The challenge remains daunting enough that the Real Estate Standards Organization formed the Cross-Platform Interoperability Workgroup. Its [...]
Founded in 2011, Matterport had already taken on more than $60 million in investment before launching powerfully in real estate by 2016. They have taken on substantially more investment since.
Rental Beast held a press conference on Jan. 20th, moderated by Victor Lund, Founding Partner, WAV Group, to discuss the economic impact of a new policy change by Zillow. On Jan. 12, Zillow changed its rental policy and rental listings are no longer free. MLS rental listings are no longer being syndicated directly to Zillow. Instead, agents and brokerages will need to pay $9.99 per week, per listing for each rental property to be published on Zillow. The potential new costs to individual real estate agents, teams, brokerages and MLSs are massive. Ishay Grinberg, Rental Beast Founder and CEO, spoke [...]
HW Media, publisher of HousingWire, FinLedger, and producer of Engage Events, today announced it has closed on the strategic acquisition of REAL Trends, the residential real estate industry’s leading report that ranks the performance of the top U.S. brokerage firms.
The American Dream of homeownership is alive and well and precisely why I love our industry today and have since the day I became part of it – and it became part of me.
As brokers and franchises prepare their technology roadmap for 2021 – the eye needs to be on CRM enrichment.
Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced its 2020 REACH class. Second Century Ventures has grown to become the most active global venture fund in real estate technology, working with more than 100 firms worldwide.
Realty Times isn’t John G.’s only firm. He recently created and launched a startup called Bring it Home Communities. According to John G., this business model “is designed to create real estate home listing portals in every U.S. community that are 100% pro broker, pro agent, and pro local community.”
The Florida Realtors have created and built the No. 1 tech support service for real estate pros in North America. It's been an incredible growth story, with 600,000 agents and brokers in the U.S. and Canada able to access top-tier tech support that doesn’t cost them a dime.
Homes.com is launching a new podcast series talking to the best and brightest in the MLS industry about leading edge strategies, operational approaches and new thinking that results in improved customer satisfaction and long-lasting relevance.