What makes the difference between a good public relations campaign and a great public relations campaign? It’s the story. If you don't have a great story to tell, you won't have great PR. It's that simple.

When Gary Keller, founder of Keller Williams, presented Ben Caballero with the coveted Pinnacle Award for Real Estate Entrepreneurship five years ago, his comments were prophetic. Looking at Ben in front of a sea of KW agents at their Mega Camp event in Austin, Texas, Gary Keller explained the award. "Keller Williams a few years ago decided a few years ago," Keller said, "that if no one else was going to try and identify and acknowledge and respect the top real estate agents in the industry – not in Keller Williams but in the industry. That if no one else [...]

WAV Group has written a lot about agent profiles, and usually with scorn. There is nothing that demonstrates a lack of professionalism than a profile with a grey cut out instead of a professional photo, or an empty bio page. In some small way, I hope that this quick article will stimulate a few more brokers, teams (groups), and agents to rekindle the professional flame and update headshots and bios now.

The other night I was driving down a main thoroughfare near where I live, and the traffic was heavy. This street is less than 500 yards from our home. And while we’re not adjacent to it, when we bought our house over 20 years ago, we were concerned about traffic noise.

WAV Group recently fielded its WAV Group 2019 CRM Effectiveness Study.  The study distributed to 71,581 brokers across the country clearly demonstrated that Client Relationship Management (CRM) solutions are becoming mainstream.