Getting AI Adoption Right Inside a Brokerage

AI adoption inside a brokerage is rarely about the technology alone. It hinges on trust, usability, and how people feel once the tool becomes part of daily work. In a recent video interview, Dean Rouso, Senior Vice President of Strategic Initiatives at Baird & Warner, shared what the first months with REMI, the brokerage's AI-powered support assistant, actually looked like on the ground. The video is worth watching in full. Watch Now Early Access Built the Foundation Rouso did not flip a switch and hand AI to 2,800 agents. He gave managers 30 days of access first and asked them [...]

By |2026-03-10T11:09:49-07:00March 10th, 2026|Agent Recruitment, Broker Technology Research, Real Estate Technology|Comments Off on Getting AI Adoption Right Inside a Brokerage
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Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

Recruiting and retaining the right agents in more than just commission splits or lead generation systems.  The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.

By |2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|Comments Off on Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
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Recruiting in times of Unrest

Times of unrest can make recruitment challenging, but it can also present unique opportunities for savvy brokers who understand how to position their firms as safe harbors for ambitious real estate professionals.  Below are the essential strategies for recruiting talent when times are tough.

By |2025-06-11T05:46:30-07:00June 11th, 2025|Agent Recruitment, Broker-Agent Information|Comments Off on Recruiting in times of Unrest
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REAL AI: KW and practical AI, AI washing, facts, headlines and AI quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 38 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday. KW and practical AI At the burgeoning Blueprint VC-tech conference in Las Vegas this week, I had a chance to meet with Chris Cox, Chief Technology and Digital Officer at Keller Williams. KW is the world's largest real estate franchise by agent count, with over [...]

By |2024-09-23T07:36:41-07:00September 20th, 2024|Agent Recruitment, Artificial Intelligence, Computer Vision, PropTech, Real Estate Technology, Technology, Uncategorized|Comments Off on REAL AI: KW and practical AI, AI washing, facts, headlines and AI quote of the week
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How RE/MAX Can Fix Falling Agent Count

Combating falling agent count is a challenge facing many brokerages today. Even a growing brokerage keeps their eye steadily on the ball of agent count and production.

By |2024-04-18T09:58:52-07:00April 18th, 2024|Agent Recruitment, Homeowner Under Management, Homeownership Hubs, Industry Observations|Comments Off on How RE/MAX Can Fix Falling Agent Count
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Recruitment Success: Tips for Overcoming Objections with Top Recruiter Pat McFarland

Both brokerage and candidate are aiming for perfect alignment, so expect brokerage recruitment objections from prospective agents.

By |2023-11-28T05:47:26-08:00November 8th, 2023|Agent Recruitment, Webinars|Comments Off on Recruitment Success: Tips for Overcoming Objections with Top Recruiter Pat McFarland
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The Top Five Questions (With a Few Extras!) Recruiters Should Ask Prospective Agents

Recruiting real estate agents is a crucial task for any brokerage. It's essential to ask the right questions during the interview process.

By |2025-03-16T07:14:43-07:00October 4th, 2023|Agent Recruitment, Recruiting, Webinars|Comments Off on The Top Five Questions (With a Few Extras!) Recruiters Should Ask Prospective Agents
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Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar

We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors®  and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents."  This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters. 

By |2025-03-16T07:15:36-07:00August 18th, 2023|Agent Recruitment, Broker Information, Marketing|Comments Off on Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar
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