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AI for Real Estate Weekly Newsletter: Real AI
Real AI is the weekly newsletter that helps real estate pros keep up with the most relevant developments in AI to save time, stay informed, and use technology that actually helps their business today.
Kevin Hawkins – Co-creator and Editor of REAL AI – kevin @ wavgroup.com – email
Korey Hawkins – Co-creator and Copy Editor of REAL AI korey @ wavgroup.com – email
Recent AI Articles
From Search to Execution: Why Perplexity’s “Computer” Signals the Next Battle for Real Estate AI
Artificial intelligence is moving beyond search and into execution. With the launch of Perplexity Computer, AI agents can now plan, monitor, and act on behalf of consumers, making real estate one of the most natural use cases for this shift. This article explores what agentic AI means for MLSs, brokerages, and the future of data control.
Here is Your Free Brokerage AI Policy Kit
The National Association of REALTORS® has released what may be one of the most important brokerage resources of the year: the Brokerage AI Policy Kit.
The Executive Shift to AI Development: Why Waiting Is No Longer an Option
AI is removing the barrier between idea and execution. In today’s MLS and brokerage environment, leaders who can clearly define a problem can now build the solution themselves, often in hours, not months. AI-driven development, or “vibe coding,” is already reshaping real estate operations, and why the executives who understand it will make faster, smarter technology decisions.
The Other CEO
Artificial intelligence is changing how leadership works in real estate. The most forward-thinking CEOs are beginning to build personal AI agents that capture their strategic judgment and enterprise agents that hold institutional knowledge across their organizations. Companies that start this work today will shape the competitive landscape of the next decade.
Zillow’s CTO Spills the Tea on AI Strategy
Zillow’s artificial intelligence strategy is built on more than investment. It rests on a powerful ecosystem of listing, consumer, showing, agent, and transaction data accumulated over two decades. This article examines how integrated AI across these datasets could reshape competitive dynamics for brokers and MLS organizations.
The Real Estate Technology Arms Race: Is Your Strategy Built to Win, or Just to Close?
The real estate technology landscape is increasingly competitive, yet many brokerages remain focused on acquisition tools rather than retention strategy. This article introduces a strategic lens that distinguishes between building new relationships and maintaining them for life. In 2026, AI-powered retention may prove to be the industry’s true competitive advantage.
Other AI related articles developed with (or by) Kevin Hawkins
Top AI Tools for REALTORS – Handout from Florida Realtors Convention | Aug 22, 2024
Women real estate leaders and AI | Mar 14, 2024
Why teams and AI are the perfect marriage | Feb 21, 2024
What AI can do for real estate professionals, and what it won’t | Jan 17, 2204
Best practices for AI in real estate today | Aug 19, 2023
4 Tips for Working with AI as a Real Estate Agent | Aug 8, 2023
Computer vision is revolutionizing MLSs: The appraisal industry is next | Aug. 4, 2023
How to overcome the fear of AI | Aug. 2, 2023
To AI or Not to AI: What are the risks and rewards? | May 3, 2023
How AI will boost productivity and cut costs | Apr 11, 2023
Real estate is about to get “creepy” and why that’s a good thing | Jun 3, 2020
Contact info:
Kevin Hawkins, President
WAV Group Communications
kevin@wavgroup.com
ChatGPT Survey Report
To gather valuable insights, we conducted an extensive online survey targeting real estate agents, brokers, association members, and MLS staff. Through their responses, we discovered compelling examples of how agents are already harnessing the power of ChatGPT, and we’re excited to showcase these use cases in our report. By exploring the innovative ways in which ChatGPT is utilized, you’ll gain practical knowledge that can help you join the ranks of early adopters.
Use promo code “ChatGPT” at checkout to download your free copy.
Our favorite AI video
(but we are biased as Restb.ai is a client):
Restb.ai’s property descriptions solution can instantly and automatically create unique and captivating property descriptions for real estate listings.
This solution aims to reduce the time agents spend creating listings and improve the overall quality of the property descriptions. Restb.ai’s property descriptions solution integrates into the MLS’s add/edit platforms to pre-populate the listing remarks based on the MLS data, details extracted from the property’s images, and location insights pulled from external data sources.
Unveiling the Future: AI Revolution for MLSs and Their Users
Watch as we delve into the fascinating world of Artificial Intelligence (AI) and its transformative impact on the real estate industry. We are thrilled to present Liz Sturrock, the Chief of MLS and Innovation at Miami REALTORSⓇ, as she unveils the power of AI within the MLS landscape.









































































