Moving The Industry Forward.
WAV Group can help you optimize your business or association

The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:
- Facilitating comprehensive strategic planning initiatives
- Evaluating and selecting real estate technology solutions
- Designing and executing research programs
- Providing strategic PR plans and execution
- Helping you to develop and launch your next product
- Creating & executing custom marketing plans
- Recruiting senior level executives whose experience can drive excellence in your company
The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!
Did you know that the WAV Group offers:
Boise Is Booming. Boise Regional REALTORS® Is Looking for the CEO Who Will Help Shape A Profitable Future for REALTORS®
Some leadership roles come with a desk and a title. This one comes with mountains, rivers, a thriving community, and the chance to work alongside some of the most genuine, hard‑working real estate professionals in the country. The Boise Regional REALTORS® Association (BRR) represents more than 6,000 real estate professionals across the Treasure Valley. The organization is now looking for a Chief Executive Officer who wants to be part of a growing region, build meaningful relationships, and help REALTORS® succeed in one of the most exciting housing markets in America.
Cotality Welcomes Scott Quinn to the Real Estate Solutions Team
So happy to see Scott Quinn one of our long-time friends and colleagues join the Client Success team at Cotality! Scott has supported the MLS since its beginnings offering online software. Congrats Scott!
Many Agents Don’t Value or Appreciate their Local Association: How Education Can Change That
Education is one of the most powerful drivers of perceived association value. When agents believe their association helps them become more successful in their business, engagement increases dramatically.
The Private Listing War Just Drew Government Attention: Washington State Intervenes
A bill that passed the Washington State Senate 49-0 on February 10, 2026, may be one of the most significant pieces of real estate industry legislation in years. Substitute Senate Bill 6091 prohibits real estate brokers from marketing a home exclusively to a limited group of buyers or brokers unless that property is concurrently marketed to the public and all other brokers. The only exception is when privacy is reasonably necessary to protect the health or safety of the owner or occupant.
Getting AI Adoption Right Inside a Brokerage
AI adoption inside a brokerage is rarely about the technology alone. It hinges on trust, usability, and how people feel once the tool becomes part of daily work. In a recent video interview, Dean Rouso, Senior Vice President of Strategic Initiatives at Baird & Warner, shared what the first months with REMI, the brokerage's AI-powered support assistant, actually looked like on the ground. The video is worth watching in full. [...]
Is Selling Your MLS the Only Option? Think Again.
Across the country, while some MLSs are exploring mergers or outright asset sales in response to consolidation pressure, technology costs, and uncertainty about the future, other MLS leaders are leaning in. They are modernizing operations, strengthening broker relationships, mitigating risk, and increasing the value of the most important asset they control: their data.
The Other CEO
Artificial intelligence is changing how leadership works in real estate. The most forward-thinking CEOs are beginning to build personal AI agents that capture their strategic judgment and enterprise agents that hold institutional knowledge across their organizations. Companies that start this work today will shape the competitive landscape of the next decade.
Zillow’s CTO Spills the Tea on AI Strategy
Zillow’s artificial intelligence strategy is built on more than investment. It rests on a powerful ecosystem of listing, consumer, showing, agent, and transaction data accumulated over two decades. This article examines how integrated AI across these datasets could reshape competitive dynamics for brokers and MLS organizations.

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