Moving The Industry Forward.
Strategic Planning
Find opportunities to create organizational breakthroughs.WAV Group PRO Plan
A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.
Marketing Services
Discover ways to enhance your brand's awareness and capture your target audiences.WAV Group Marketing
Let us design and adapt your marketing plans for optimal audience engagement and brand awareness.
PR & Communication
Deliver the right communication at the right time.WAV Group Communications
Crafting communication based on industry knowledge and consumer behavior to promote your company.
Technology Services
Find the glue to make technology work for your business.WAV Group Technologies
Streamline costs and deployment of technology to be in alignment with business goals and objectives.
Merger & Acquistions
Maximize profits with a valuation, an exit strategy, or growth through M&A.WAV Group M&A
Our M&A framework helps your business determine the right strategic course for growth.
Research & Surveys
Tap into insightful data to better understand your market and grow your organization.Research & Surveys
Individually curated data that will help solve your organization’s biggest challenges.
Recruiting
Let us find the right executive leadership for your team.Recruiting Leadership
We help recruit C-level executive leadership to accomplish your goals.
Commission Analysis Service
Streamline your commission plans for better agent retention and profitability.CAaaS
We use a Commission Analysis Prediction (CAP) tool to find opportunities for larger profits in your brokerage.
WAVes of Change™
Keep current on industry trends and happenings.WAVes of Change™ Series
Keep your organization ahead of the wave by keeping current in industry trends and happenings.
WAV Group can help you optimize your business or association
The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:
- Facilitating comprehensive strategic planning initiatives
- Evaluating and selecting real estate technology solutions
- Designing and executing research programs
- Providing strategic PR plans and execution
- Helping you to develop and launch your next product
- Creating & executing custom marketing plans
- Recruiting senior level executives whose experience can drive excellence in your company
The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!
Did you know that the WAV Group offers:
A Gale, Not a Breeze: Remembering Gail Liniger
Our thoughts and prayers go out to Dave, to the entire Liniger family, to her friends, and to an industry that will feel the absence of her particular kind of 'gale' for a very long time.
The MLS Don’t Want AI Training on Data, But It Happens Every Day
AI browser assistants can now access MLS information through an agent’s authenticated session, creating a data exposure channel that traditional licensing agreements and security controls were never designed to govern. Here’s why MLSs and brokerages need to rethink AI data access — and why governed infrastructure may be more effective than trying to block it.
Stop Confusing Activity with Relevance: Real Estate Associations Need to Start Letting Go
Real estate associations need to start thinking of themselves first and foremost as trade organizations. Our job is not simply to keep members busy, fill a calendar, preserve every committee that has ever existed, or continue programs because a small group of loyal participants enjoys them. Our job is to help real estate professionals create business opportunities, raise their level of professionalism and stay prepared to serve the ever-changing needs of real estate consumers. That requires a very different way of thinking about strategy.
The Creator Economy Has Arrived. Brokerages Need to Catch Up.
The creator economy has arrived in real estate, and some of the most valuable voices a brokerage has are already inside the company. By empowering creator agents instead of scripting them, brokerages can turn trusted local communities into a powerful, coordinated marketing engine.
Ten Quarters of Losses: Fathom’s Financial Uncertainty Stands in Sharp Contrast to Compass and Real–RE/MAX
Fathom Holdings has reported more than $56 million in cumulative GAAP net losses across ten consecutive quarters, ending Q2 2026 with approximately $4.5 million in cash. WAV Group examines how Fathom’s financial position compares with Compass and Real–RE/MAX—and why the conversation may extend beyond investors to agents, consumers and trust.
The Merger Approval Is Just the Beginning, not the Finish line
Merging two or more local REALTOR(R) associations, or two MLSs, or both, is never easy. It takes courage, vision, trust, legal diligence, and a willingness to set aside long-standing habits in favor of a stronger future. But the harder work often begins after the documents are signed. WAV Group's new report, Merger Approved. Now Comes the Hard Part: Making It Work., makes the case that the vote is not the victory. The highly respected new organization is the victory, and that only comes from deliberate work in the months that follow.
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