Moving The Industry Forward.

Strategic Planning

Find opportunities to create organizational breakthroughs.

WAV Group PRO Plan

A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.

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Marketing Services

Discover ways to enhance your brand's awareness and capture your target audiences.

WAV Group Marketing

Let us design and adapt your marketing plans for optimal audience engagement and brand awareness.

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PR & Communication

Deliver the right communication at the right time.

WAV Group Communications

Crafting communication based on industry knowledge and consumer behavior to promote your company.

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Technology Services

Find the glue to make technology work for your business.

WAV Group Technologies

Streamline costs and deployment of technology to be in alignment with business goals and objectives.

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Merger & Acquistions

Maximize profits with a valuation, an exit strategy, or growth through M&A.

WAV Group M&A

Our M&A framework helps your business determine the right strategic course for growth.

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Research & Surveys

Tap into insightful data to better understand your market and grow your organization.

Research & Surveys

Individually curated data that will help solve your organization’s biggest challenges.

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Recruiting

Let us find the right executive leadership for your team.

Recruiting Leadership

We help recruit C-level executive leadership to accomplish your goals.

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Commission Analysis Service

Streamline your commission plans for better agent retention and profitability.

CAaaS

We use a Commission Analysis Prediction (CAP) tool to find opportunities for larger profits in your brokerage.

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WAVes of Change™

Keep current on industry trends and happenings.

WAVes of Change™ Series

Keep your organization ahead of the wave by keeping current in industry trends and happenings.

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Acquiring More Profit

The book offers practical advice and covers the complete M&A process literally, from contemplating an acquisition strategy to closing and beyond. Readers will be led on a complete and thorough journey outlining every phase of the process.

WAV Group Real Estate Consulting - Mergers & Acquisitions
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WAV Group can help you optimize your business or association

The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:

  • Facilitating comprehensive strategic planning initiatives
  • Evaluating and selecting real estate technology solutions
  • Designing and executing research programs
  • Providing strategic PR plans and execution
  • Helping you to develop and launch your next product
  • Creating & executing custom marketing plans
  • Recruiting senior level executives whose experience can drive excellence in your company

The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!

Did you know that the WAV Group offers:

  • Executive management recruiting services
  • Strat Planning services for Associations
  • Technology and evaluations services for Brokerages, MLSs & Associations
  • Consumer Research, Industry Surveys & White Papers
  • Crisis PR expertise & support
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Tech

Victor Lund Named an RISMedia 2026 Real Estate Newsmaker

By |February 3rd, 2026|

WAV Group and RE Technology are pleased to announce that Victor Lund, CEO, has been selected as one of RISMedia's 2026 Real Estate Newsmakers—a dynamic group of key influencers making headlines as a result of their newsworthy contributions to the real estate industry and their efforts to positively affect the consumers and communities they serve.

HAAR Launches Search for a Progressive, Relationship-Driven Association Executive

By |February 2nd, 2026|

The Huntsville Area Association of REALTORS® (HAAR) is beginning a leadership search at a moment of extraordinary growth for both the organization and the region it serves. HAAR is seeking a progressive, forward-thinking Association Executive who brings fresh ideas, proven leadership experience, and a genuine passion for elevating the value of the REALTOR® community across North Alabama.

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Top AI Survey of Real Estate Leaders Shows AI Moving from Agent Adoption to Brokerages Creating Safe Infrastructure

By |January 30th, 2026|

By Kevin Hawkins Artificial intelligence did not enter real estate through formal brokerage rollouts. It entered agent by agent. What began as individual experimentation by these independent contractors in 2023 has now become nearly universal agent usage across the brokerages that drive most U.S. transaction volume.  The latest Delta Media Real Estate Leadership AI Survey shows the industry has crossed an important threshold. 97% of brokerage leaders surveyed said their [...]

  • Datacenter server room cloud storage technology and big data processing Protecting data security concept. digital information. isometric. dark neon cartoon vector

Agentic AI: The Case for Collapsing the Real Estate Tech Stack

By |January 29th, 2026|

Agentic AI is reshaping real estate by collapsing complex technology stacks into coordinated, autonomous workflows. By connecting MLS data, productivity tools, and machine-readable branding, brokerages can unlock faster execution, lower costs, and a new operational advantage.

  • Shadow AI

Shadow AI is one of real estate’s biggest hidden risks

By |January 26th, 2026|

By Kevin Hawkins Brokerages, MLSs, and Associations may not see it, but their agents are already using it. It’s called Shadow AI. These are unapproved generative AI tools like ChatGPT, image and video generators, and other apps, most often free, that agents use to support their business without any oversight. While today’s leadership is focusing on AI strategy, policy, and systems, Shadow AI is already active inside their organizations. And [...]

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WAVes of CHANGE: Is your Association or MLS a subscriber?

Your Association or MLS could send one top exec to 4 conferences to meet with two dozen industry leaders and spend $10,000 or for 70% less, each quarter your entire leadership team can learn about the “must know” trends, topics and emerging issues with a WAVes of Change subscription. Call us for details at 805-748-9118.
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