Strategic Planning
Find opportunities to create organizational breakthroughsWAV Group PRO Plan
A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.
See the newest WAV Group research here or contact us for help with your next project
Marketing Services
Seek ways to approach awareness of your brand and services.WAV Group Marketing
Designing and adapting marketing plans in delivering optimal consumer engagement to your brand.
See the newest WAV Group research here or contact us for help with your next project
PR & Communication
Deliver the right communication at the right time.WAV Group Communications
Crafting communication based on industry knowledge and consumer behavior to promote your company.
See the newest WAV Group research here or contact us for help with your next project
Technology Services
Find the glue to make technology work for your business.WAV Group Technologies
Streamline costs and deployment of technology to be in alignment with business goals and objectives.
See the newest WAV Group research here or contact us for help with your next project
Product Management
Scrutinize the effectiveness of your application.WAV Group Product Advisory
Adoption through product review, user experience and interaction design, and sophisticated product road map.
See the newest WAV Group research here or contact us for help with your next project
WAVes of Change™
Keep current on industry trends and happenings.WAVes of Change™ Series
Keep your organization ahead of the wave by keeping current in industry trends and happenings.
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Research & Surveys
Keep current on industry trends and happenings.Research & Surveys
Keep your organization ahead of the wave by understanding what is happening within the industry and consumers.
See the newest WAV Group research here or contact us for help with your next project
WAV Group can help you optimize your business or association
The WAV Group can help you make better technology decisions and to find new breakthroughs and paths to success. Areas we can help with include:
- Facilitating comprehensive strategic planning initiatives
- Evaluating and selecting real estate technology solutions
- Designing and executing research programs
- Providing strategic PR plans and execution
- Helping you to develop and launch your next product
- Creating & executing custom marketing plans
- Recruiting senior level executives whose experience can drive excellence in your company
The WAV Group is here to help you take your association or business to the next level and create the next wave of success!
Did you know that WAV Group offers:- Executive management recruiting services
- Strat Planning services for Associations
- Technology and evaluations services for Brokerages, MLSs & Associations
- Consumer Research, Industry Surveys & White Papers
- Crisis PR expertise & support
HomeSpotter Acquires Open House Innovator Spacio
Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter! Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective. With this new combination agents will be able [...]
Let 2019 Be THE Year For Your Organization to Make Big Moves!
Happy New Year! At this time of year, we all have high hopes of making moves on the areas that we know to improve on. Many MLS organizations are worried they maybe falling behind and putting themselves at risk of becoming obsolete.
What’s the Best Way to Announce Leadership Changes?
The real estate industry is undergoing massive transition in leadership. Top executives who have run major real estate brokerages, Associations and MLSs for decades are heading for retirement. Moreover, at the beginning of any new year comes a flurry of new leadership announcements.
Words Matter
Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans.
Today’s Online Business Intelligence
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.
The “NOT INVENTED HERE” Philosophy Can Get You in Trouble with Technology!
I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right! A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this [...]
