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Strategic Planning

Find opportunities to create organizational breakthroughs

WAV Group PRO Plan

A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.

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See the newest WAV Group research here or contact us for help with your next  project

Marketing Services

Seek ways to approach awareness of your brand and services.

WAV Group Marketing

Designing and adapting marketing plans in delivering optimal consumer engagement to your brand.

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See the newest WAV Group research here or contact us for help with your next  project

PR & Communication

Deliver the right communication at the right time.

WAV Group Communications

Crafting communication based on industry knowledge and consumer behavior to promote your company.

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See the newest WAV Group research here or contact us for help with your next  project

Technology Services

Find the glue to make technology work for your business.

WAV Group Technologies

Streamline costs and deployment of technology to be in alignment with business goals and objectives.

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See the newest WAV Group research here or contact us for help with your next  project

Product Management

Scrutinize the effectiveness of your application.

WAV Group Product Advisory

Adoption through product review, user experience and interaction design, and sophisticated product road map.

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See the newest WAV Group research here or contact us for help with your next  project

WAVes of Change™

Keep current on industry trends and happenings.

WAVes of Change™ Series

Keep your organization ahead of the wave by keeping current in industry trends and happenings.

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See the newest WAV Group research here or contact us for help with your next  project

Research & Surveys

Keep current on industry trends and happenings.

Research & Surveys

Keep your organization ahead of the wave by understanding what is happening within the industry and consumers.

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See the newest WAV Group research here or contact us for help with your next  project

Hire WAV Group

WAV Group can help you optimize your business or association

The WAV Group can help you make better technology decisions and to find new breakthroughs and paths to success. Areas we can help with include:

  • Facilitating comprehensive strategic planning initiatives
  • Evaluating and selecting real estate technology solutions
  • Designing and executing research programs
  • Providing strategic PR plans and execution
  • Helping you to develop and launch your next product
  • Creating & executing custom marketing plans
  • Recruiting senior level executives whose experience can drive excellence in your company

The WAV Group is here to help you take your association or business to the next level and create the next wave of success!

 Did you know that WAV Group offers:
  • Executive management recruiting services
  • Strat Planning services for Associations
  • Technology and evaluations services for Brokerages, MLSs & Associations
  • Consumer Research, Industry Surveys & White Papers
  • Crisis PR expertise & support
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HomeSpotter Acquires Open House Innovator Spacio

January 17th, 2019|0 Comments

Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter!     Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective.   With this new combination agents will be able [...]

  • Words are Power

Words Matter

January 14th, 2019|0 Comments

Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans. 

  • online business intelligence strategy

Today’s Online Business Intelligence

January 14th, 2019|2 Comments

Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.

The “NOT INVENTED HERE” Philosophy Can Get You in Trouble with Technology!

January 9th, 2019|1 Comment

I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right!  A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this [...]

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WAVes of CHANGE: Is your Association or MLS a subscriber?

Your Association or MLS could send one top exec to 4 conferences to meet with two dozen industry leaders and spend $10,000 or for 70% less, each quarter your entire leadership team can learn about the “must know” trends, topics and emerging issues with a WAVes of Change subscription. Call us for details at 805-748-9118.
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