Here we go, as the world turns again in real estate SEO. It didn't take Google long to release the August 2024 Core Update after the judgment in the antitrust case. Google Search announced another core update on August 15, 2024.
In a world where digital presence is as crucial as physical location, the real estate industry finds itself navigating a turbulent sea of change. The recent antitrust ruling against Google has sent ripples through the digital landscape.
A business class password manager is critical to the security of your business. Find out which one fits your organization.
Google Chrome's phasing out of third-party cookies heralds a new era for real estate marketing. This article dives into the implications for marketers and suggests strategies to adapt, focusing on first-party data, contextual targeting, and building direct relationships with clients. Discover how the Privacy Sandbox technologies like Topics API and FLoC could reshape your marketing approach in a privacy-first future.
Discover how Google's Search Generative Experience (SGE) revolutionizes the real estate market. With AI-enhanced search capabilities, SGE offers a new way of accessing property information, changing how SEO is approached in real estate. This article delves into the benefits and challenges of SGE, offering insights on adapting SEO strategies for real estate professionals. Stay ahead in the digital landscape with our comprehensive analysis and tips.
In today's digital age, cybersecurity has finally become a top priority for organizations across all industries. Especially in real estate after last year's events. Cyber threats are becoming more sophisticated by the day, and data breaches can have devastating effects on businesses. Despite this, many organizations still take a reactive approach to cybersecurity, only implementing security measures after a breach. However, there is a better way to approach cybersecurity - one that offers greater protection against attacks and reduces the risk of data breaches. This approach is known as Security by Design. A friend of mine who is a chief [...]
Do you have leadership skills in software development and a passion for driving innovation? If yes, we have a job opportunity that may suit you! Our client seeks a Lead Software Engineer to oversee the software development for their web and real estate data pipeline projects.
Today, the primary listing management solution used by brokers is the stock solution that is provided by the MLS system vendor. From there, listings are returned back to the brokerage. Ocusell's whitepaper discusses the business toils of listing management that creates the demand for having a stand-alone listing management solution.
Attention digital marketers, if you have not accomplished these two tasks, you need to start today!
Three SEO strategies to enhance real estate websites. If you're a real estate agent, broker, or technology company, you know that having a website is essential for your business. It gives you a place to showcase your listings and services and allows potential clients to learn more about you and get in touch with you quickly. You need to ensure that your site is optimized for search engines to attract more visitors. Yes, search engine optimization is still alive and continues to grow as it evolves in providing answers to people's questions.
WAV Group, Inc. released a detailed report for real estate brokers in need of a modern and robust back office solution. WAV Group’s report Smart Backoffice Integrations Saves Brokers Time & Money describes how Loft47’s integrations with industry standard transaction management platforms and accounting systems are SMART and create a highly flexible technology stack that can accommodate the complexity of any individual brokerage.
The next release of Chrome is going to have a major impact on your site if you have mixed content downloads...ie...content that is both downloaded from secure and unsecured sites. You should see the number of web sites have the current warning that they are "Not Secure" even with HTTPS.
