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About David Gumpper

David joined WAV Group in 2018 after spending over 14 years as a senior technologist for Michael Saunders & Company. David's technology career spans 24 years in the real estate, pharmaceutical, manufacturing, and medical education industry's. View David's profile.

RESO Open for Curriculum Topics to Working with Real Estate Data

RESO Broker Advisory Group's workshop last September pushed some hotly debated topics among its members. One subject receiving a fair amount of back-and-forth dialogue was Marilyn Lund's concept of a "TSA-Precheck" program for data consumers requesting access to real estate data.

By |2019-11-19T19:36:03-08:00November 20th, 2019|RESO|0 Comments

Failure of ADA Compliance by Restaurant Web Site Says the California Court of Appeals.

Compliance to the Americans with Disability Act (ADA) and the California Unruh Civil Rights Act received a significant boost this month. California Court of Appeals affirmed a higher court's ruling against a restaurant.

By |2019-09-25T08:56:09-07:00September 26th, 2019|Technology|4 Comments

Making My Company Better For Customer Experiences

One of the most talked-about themes in our industry today is how to improve the customer experience (CX). This discussion is both healthy and necessary to grow your business for today and tomorrow. One area that has a tremendous impact on improving the customer experience, which hasn't really been part of the CX narrative, is employee engagement.

By |2019-09-06T05:53:43-07:00August 20th, 2019|Technology|0 Comments

Hefty Security Breach Fines by the U.K. Under GDPR Regulation

The United Kingdom Information Commissioner's Office (ICO) announced substantial security breach fines on two large companies last week. British Airways and Marriott now are feeling the impact for security breaches of customer information in 2018.

By |2019-07-15T21:16:16-07:00July 15th, 2019|Technology|0 Comments

The Day I Learned of a Spine-Chilling Plot to Digitally Censor My Voice

This story is unusual and somewhat disturbing. Some of you may have seen a quick glimpse of my Amazon Echo 5 article a few weeks ago. A day after it was published, there was an incident causing me to redirect the page web address (URL) to the blog page of WAVGroup.com.

By |2019-07-03T11:41:50-07:00July 2nd, 2019|Technology|6 Comments

Google Signal – Consumer Device Behavior Info from Your Web Site

Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative.  With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands.

By |2019-04-28T16:23:54-07:00April 29th, 2019|Technology|0 Comments

Natural Language Processing for Real Estate

Natural Language Processing (NLP) as a subcategory of Artificial Intelligence has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot – who won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.

By |2019-04-15T21:10:24-07:00April 15th, 2019|Technology|0 Comments

On G-Suite – Google Data Studio Continues to Improve

Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization’s Marketing or Operation teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers.

By |2019-04-01T14:20:01-07:00April 1st, 2019|Business Intelligence|0 Comments

This Website is Not Secure!

Over the last few weeks, we have been researching web traffic for 177 of some of the most productive brokerages in sales volume and sides. While we are still diving deep into the study, there was one stat which gave me grave concern; the number of broker websites which are not secure for a customer to login or to complete a form.

By |2019-03-30T08:29:49-07:00March 19th, 2019|Technology|2 Comments