Natural Language Processing (NLP) as a subcategory of Artificial Intelligence has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot – who won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.
Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization’s Marketing or Operation teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers.
Over the last few weeks, we have been researching web traffic for 177 of some of the most productive brokerages in sales volume and sides. While we are still diving deep into the study, there was one stat which gave me grave concern; the number of broker websites which are not secure for a customer to login or to complete a form.
One company’s success becomes another’s pain. Mergers and acquisitions over the last few years have taken a toll on brokerages and their tech stacks. Finding means to protect highly invested tools is becoming more difficult. Maybe the first place to begin is with the contract.
Similar to new data security and privacy laws sweeping the European Union and California, it is only a matter of time before new laws are required throughout the United States. This week’s news is the U.S. House and Senate held hearings on data security and personal privacy.
OpenAI has determined its latest research into language-processing AI models has high-risk implications if fully released to the public. A risk OpenAI has felt compelled to limit the amount of published information from this advanced research.
This week’s adventure found me looking at product usage reports from a bunch of technology companies. An MLS client was interested in gaining insight to members usage of their technology product offerings. All I have to say is, “REally!”
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.
One benefit of being a consultant is the diversity of work. The opportunities to practice technology and business intelligence across multiple industries really exposes you to new experiences. While challenging, basic fundamentals can be applied to any project.
As I close out my first year as an independent consultant, I am grateful to the people who allowed me to assist in their business challenges. With every day being a new opportunity for learning, I thought I would share some experiences that I have encountered over the past year.
It’s that time of year again to reflect on all that has happened, as well as, look forward to next year’s opportunities. My reflection is full of interesting events and outcomes, with a surplus of stories bounded from personal and professional experiences.
I have been working with the Organization Unique Identifier (OUID) data from the Real Estate Standards Organization (RESO) for over the last nine months. RESO OUID data combined with other data sets for business analysis is critical for today’s enterprising brokerages. My task was to see how I can make it easy for others to access the RESO OUID and incorporate other data for analysis. The answer – Microsoft Power BI.
