About David Gumpper

David joined WAV Group in 2018 after spending over 14 years as a senior technologist for Michael Saunders & Company. David's technology career spans 24 years in the real estate, pharmaceutical, manufacturing, and medical education industry's. View David's profile.

Data-Driven Culture is Not Only for The Enterprise

Building an organizational culture around data is not easy. Today's market and the future have made it a necessity to leverage data to survive. So, it is not surprising that RE/MAX has taken steps towards acquiring a which has culture rooted in data-driven decision making. As we have found out over the last few years, it is more convenient to buy intellectual property than to build from scratch organically.

By |2019-12-26T08:03:04-08:00January 2nd, 2020|Data-Driven Culture|2 Comments

Responsibility as a Digital Citizen

It is during this time of the season when we reflect over the past year. We review what we have accomplished, how we could do better, and what we need to change for next year. What we publish and distribute online is a reflection of our brand's moral compass. Thinking about how we behave as digital citizens are critical to others as we prepare to jump into 2020.

By |2019-12-31T08:06:57-08:00December 31st, 2019|Technology|0 Comments

RESO Open for Curriculum Topics to Working with Real Estate Data

RESO Broker Advisory Group's workshop last September pushed some hotly debated topics among its members. One subject receiving a fair amount of back-and-forth dialogue was Marilyn Lund's concept of a "TSA-Precheck" program for data consumers requesting access to real estate data.

By |2019-11-19T19:36:03-08:00November 20th, 2019|RESO|0 Comments

Failure of ADA Compliance by Restaurant Web Site Says the California Court of Appeals.

Compliance to the Americans with Disability Act (ADA) and the California Unruh Civil Rights Act received a significant boost this month. California Court of Appeals affirmed a higher court's ruling against a restaurant.

By |2020-07-12T14:08:14-07:00September 26th, 2019|Technology|4 Comments

Making My Company Better For Customer Experiences

One of the most talked-about themes in our industry today is how to improve the customer experience (CX). This discussion is both healthy and necessary to grow your business for today and tomorrow. One area that has a tremendous impact on improving the customer experience, which hasn't really been part of the CX narrative, is employee engagement.

By |2019-09-06T05:53:43-07:00August 20th, 2019|Technology|0 Comments

Hefty Security Breach Fines by the U.K. Under GDPR Regulation

The United Kingdom Information Commissioner's Office (ICO) announced substantial security breach fines on two large companies last week. British Airways and Marriott now are feeling the impact for security breaches of customer information in 2018.

By |2019-07-15T21:16:16-07:00July 15th, 2019|Technology|0 Comments

The Day I Learned of a Spine-Chilling Plot to Digitally Censor My Voice

This story is unusual and somewhat disturbing. Some of you may have seen a quick glimpse of my Amazon Echo 5 article a few weeks ago. A day after it was published, there was an incident causing me to redirect the page web address (URL) to the blog page of WAVGroup.com.

By |2019-07-03T11:41:50-07:00July 2nd, 2019|Technology|6 Comments

Google Signal – Consumer Device Behavior Info from Your Web Site

Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative.  With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands.

By |2019-04-28T16:23:54-07:00April 29th, 2019|Technology|0 Comments

Natural Language Processing for Real Estate

Natural Language Processing (NLP) as a subcategory of Artificial Intelligence has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot – who won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.

By |2019-04-15T21:10:24-07:00April 15th, 2019|Technology|0 Comments