There are specific characteristics or values needed to realize the benefits of a data-driven culture. These values support people's critical thinking and exploration within their roles in an organization. Allowing this freedom of curiosity expands people's ability to think of how data can nurture successes in their day-to-day activities. They become your data citizens who understand the value of data as an asset.
Building an organizational culture around data is not easy. Today's market and the future have made it a necessity to leverage data to survive. So, it is not surprising that RE/MAX has taken steps towards acquiring a which has culture rooted in data-driven decision making. As we have found out over the last few years, it is more convenient to buy intellectual property than to build from scratch organically.