This is an enormous problem and the most serious threat to our industry. It is a problem that we have faced every year before today, and one that we are going to face until consumers simply stop working with Realtors and start hiring companies that supervise Realtors.
I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site re-design or major overhaul!
Data is one of the superpowers exceptional online brands possess-- not just property data, but all kinds of data. Data including customer records, consumer behavior records, and a plethora of statistics from government and private sectors.
Real estate is about to get personal in a whole new way.
CMLS aims to inspire MLSs to review this paper and respond by putting up a page on their website to outline some key areas of information that brokers or their vendors will need to get started on the right path to licensing and utilizing MLS data.
Today Homesnap released the most advanced generation of its home search platform. This massive update, called the "All-New Homesnap Pro," is fueled by an ongoing reinvestment from Broker Public Portal, the industry-led initiative powered by Homesnap’s technology.
There are specific characteristics or values needed to realize the benefits of a data-driven culture. These values support people's critical thinking and exploration within their roles in an organization. Allowing this freedom of curiosity expands people's ability to think of how data can nurture successes in their day-to-day activities. They become your data citizens who understand the value of data as an asset.
Building an organizational culture around data is not easy. Today's market and the future have made it a necessity to leverage data to survive. So, it is not surprising that RE/MAX has taken steps towards acquiring a which has culture rooted in data-driven decision making. As we have found out over the last few years, it is more convenient to buy intellectual property than to build from scratch organically.