As MLSs across the country consider consolidation to strengthen their services and expand their reach, it is critical to provide tangible evidence of excellence in service delivery. The WAV Group Customer Experience Index Survey offers a powerful tool for MLS leadership looking to showcase their strengths in technology, support, training, responsiveness, and data quality. For an MLS considering a merger or partnership, leveraging the survey results can build confidence and demonstrate your ability to deliver exceptional MLS services.

Making a Strong Case for Consolidation

MLS leadership evaluating a potential consolidation opportunity must assess key operational and service factors. The WAV Group Customer Index Survey provides quantitative insights that can help make a compelling case, including:

  • Superior Customer Support: There is nothing more important to build customer loyalty than empathetic and efficient customer support. By showcasing top ratings in customer service, responsiveness and issue resolution, an MLS can reassure potential partners of its ability to serve members effectively. 
  • Proven Excellence in Technology: High satisfaction ratings and significant engagement with MLS technologies demonstrates that your organization will deliver a relevant, easy to use and practical suite of solutions.This can also make a merger more attractive.
  • Comprehensive and Effective Training Programs: A strong training infrastructure ensures agents and brokers fully utilize MLS tools, fostering increased adoption and success. With 3 years of history with over 250,000 agents nationally, the WAV Group Customer Experience Index has proven a direct correlation between training engagement and overall MLS satisfaction. Training demonstrating how your MLS technologies help agents succeed is another way to attract potential MLS partnerships. 
  • Reliable and Accurate Data Quality: Trust in the MLS data is paramount; survey results can highlight superior data integrity, completeness, and compliance. The WAV Group Customer Experience Index measures perceptions of data quality for practitioners AND appraisers, the group that is usually the toughest on MLSs about data quality. Proving that appraisers believe your MLS takes data quality seriously can go a long way to prove that your MLS takes the job of data integrity seriously 
  • Exceptional Responsiveness: MLSs that listen and respond to their customers are rewarded with strong responsiveness and overall scores. For example, MLSs that go above and beyond during system outages or natural disasters get credit from their customers because they appreciate it when organizations go the extra mile in times of crisis. MLS customers also appreciate it when the MLS encourages suggestions and then acts on those suggestions.  Proving this type of customer commitment can help build confidence for an MLS organization considering a merger with you. 

Winning BEST MLS Awards

The WAV Group Customer Experience Index also rewards BEST MLS Award in 7 categories. Those MLSs that beat the averages and deliver superior results in 7 key areas can celebrate and share these awards to demonstrate their commitment to excellence. 

Instilling Confidence in MLS Leadership

By leveraging the WAV Group Customer Index Survey, an MLS looking to attract partnerships and mergers can provide clear, objective proof of the strengths of its operations and the customer loyalty they have been able to cultivate. This data-driven approach helps decision-makers from other MLSs see the value of partnering with a well-established and highly rated MLS.

Take the Next Step: Build a Stronger Future with WAV Group Insights

If your MLS is exploring consolidation opportunities, the WAV Group Customer Index Survey can serve as a strategic asset in demonstrating your leadership and service excellence. 

Contact WAV Group today to learn more about how the Customer Experience Index program can help position your MLS as the ideal consolidation partner.