Connecting Your Technology to Your Members’ Current Pain Points

What is the most important technology, outside the MLS listing database, that you offer to your customers?  The answer is — it depends.  What is important to your customers is having the right technology solution to solve the challenge they are facing right now, and that changes.

By |2022-11-21T10:52:28-08:00November 21st, 2022|Associations, MLS, MLS Insights, Technology|0 Comments

Do Your Subscribers Know What Direction You are Headed?

In the WAV Group Customer Experience Index survey launched this year, we measure subscriber perceptions of where the organization is headed. While most participating MLSs are perceived to be moving more in the right direction than the wrong, there is room to drive home a more clear-cut understanding of the key priorities of the MLS. We find two overall culprits for subscribers who don’t believe their MLS is moving in the right direction. So let’s take a look at the two main hurdles I have seen MLSs struggle with over the years. 

By |2022-10-28T11:43:44-07:00October 28th, 2022|MLS, MLS Insights|0 Comments

California Rental Listing Service Launches

In a joint press release, the CALIFORNIA ASSOCIATON OF REALTORS® (C.A.R.) and Rental Beast announced they are partnering up to launch a California statewide rental search site. The plan is for the state to sponsor the program that invites REALTORS®, brokers, and their MLSs to collaborate on delivering the most comprehensive rental search serving consumers across the state, and America.

Facing the Future of the MLS Buyer Broker Commission Litigation

Are you following any of the Buyer Commission lawsuits? MLSs that require a listing broker to provide a blanket, unilateral offer of compensation to buyer brokers in order to submit a listing to the MLS is likely to be rendered obsolete. Imagining a future of the MLS without the offer of compensation, should be the top issue discussed in MLS board rooms today.

CoreLogic MLS-Touch Mobile App Filling In as Homesnap Replacement

In a press release today, Minneapolis-based NorthstarMLS, St. Louis-based MARIS MLS, and Jacksonville-based realMLS have entered into agreements to launch MLS-Touch as their mobile multiple listing application. Together, agents and clients can monitor market changes on properties, deliver access to real time market statistics, view nearby properties, and even deliver some marketing on popular social media sites.

TourZazz Makes Showing Solution Free to MLSs

TourZazz listened to exactly what MLSs asked for. TourZazz Makes Showing Solution Free to MLSs. Register now to join tomorrow (Wednesday September 21st @ 10am PST / 1pm EST) – RE Technology is hosting a webinar with TourZazz for MLS executives and staff.

By |2022-09-20T10:07:53-07:00September 20th, 2022|MLS, MLS Insights, Real Estate Technology, Technology, Webinars|0 Comments

MLS Leaders: Pay Attention to These 3 Key Measurements

There is a saying that goes, “The squeaky wheel gets the oil.” From a repair perspective, that is a good rule to follow, but far too often organizations let the “squeaky wheel” drive important strategic decisions that affect the future direction of the MLS or association. I have seen this happen many times first-hand while creating hundreds of strategic plans for organizations over the years and as an advisor for the Louisiana's broker-owned MLS, Greater Southern MLS. While customer feedback and interviews play an important role in understanding your challenges, as leaders on the board of directors, or in the executive offices, it is crucial that you temper what you hear with real numbers. WAV Group’s Customer Experience Index (CXI) is the first industry wide standard collecting and comparing numbers for MLSs across markets.

By |2022-08-31T16:31:40-07:00August 31st, 2022|Associations, MLS, MLS Insights, Strategic Planning|0 Comments

Five Easy Steps to Turn a Disgruntled Subscriber into a Raving Fan

From WAV Group’s over 20 years of fielding MLS and association customer satisfaction surveys, and from the launch of our new program the WAV Group Customer Experience Index, we have learned a lot about how to use survey results to turn a disgruntled subscriber into a raving fan. Here is a time-tested process that sometimes takes your worst critic and turns them into your most loyal supporter.

Greater Southern MLS proves that training promotion CAN move the needle on engagement and satisfaction.

When we launched the WAV Group Customer Experience Index for MLS late last year, we were excited by all the insights and trends we knew this valuable program would uncover. We have learned that participation in training has a major impact on overall subscriber satisfaction. Analysis revealed that those that attend MLS training registered higher satisfaction across the board.

By |2022-08-24T10:22:56-07:00August 24th, 2022|MLS, MLS Insights|0 Comments

Rental Beast Announces Partnership with Southwest MLS

Today, Rental Beast announced their partnership with Southwest MLS - located in the Central New Mexico region. They have joined in releasing a new service to help consumers find rentals more effectively. The partnership will help Southwest MLS brokers be trusted advisors for their clients when finding rentals.

By |2022-08-22T13:49:28-07:00August 22nd, 2022|MLS, Partnerships, Press Releases, Rentals|0 Comments

Bright MLS simplifies workflow for their 100,000+ customers

Agents know that photos are one of the key ways to effectively promote a property, yet many limit the number of photos they upload to the MLS because the process can be very onerous. Bright MLS, after soliciting input from their subscribers about the best ways to simplify the process of setting up a listing, has made it a LOT easier to upload photos now.

By |2022-08-04T15:27:12-07:00August 4th, 2022|Announcements, MLS|0 Comments

Rapattoni MLS Software adding Restb.ai computer image technologies to automate engaging photo descriptions and more

For the second time in as many days, restb.ai is announcing a second MLS partnership. Rapattoni MLS, a leading provider of MLS software, is making it easier for agents to provide in-depth, SEO-friendly photo descriptions for their listings.

By |2022-08-03T07:24:31-07:00August 3rd, 2022|Announcements, MLS|0 Comments