WAV Group has years of experience launching new products, working with budgets from a few thousand to nearly fifty million dollars. We can adapt the marketing approach plan based on the need of the client.
WAV Group can draft a marketing plan to help build market awareness. The plan will outline quantifiable goals, which can be measured and tracked. WAV Group can coordinate the development of all marketing materials or can work with our customer’s internal marketing teams. The plans may include any or all of the following marketing approaches:
WAV Group leverages its business knowledge to create a website strategy to outline messaging, design website features and create content. WAV Group coordinates and project manage the sourcing and production of website strategies, and content population of the site as needed.
WAV Group can help launch a series of direct marketing initiatives by outlining a messaging/editorial calendar. The materials can be delivered via direct mail, email, or eNewsletters.
Blogs are one of the most effective methods for building web traffic.WAV Group can help outline the purpose/editorial content to help build brand awareness and credibility in the real estate industry.
Public Relations + Marketing Communications
WAV Group can draft White Papers or conduct research that can be publicized in leading real estate journals. We have found that studies can receive a fair amount of news coverage if deemed relevant to the industry. We can also draft and distribute news releases of new product launches and other news-worthy events. Or we can put together an entire strategic PR and Communications program together for you through our WAV Group Communications team.