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Recent Posts
The Creator Economy Has Arrived. Brokerages Need to Catch Up.
The creator economy has arrived in real estate, and some of the most valuable voices a brokerage has are already inside the company. By empowering creator agents instead of scripting them, brokerages can turn trusted local communities into a powerful, coordinated marketing engine.
Your MLS Brand Should Reflect Who You’ve Become
For most of our industry's history, MLSs were named for geography or function. A county, a region, a data exchange. Those names made sense when an MLS was understood as little more than a shared database. But that is not what today's agents, brokers, and appraisers expect, and it is no longer what the best MLSs actually are.
Advertising Is Coming to ChatGPT. The Real Opportunity Is How Brokers Use It.
ChatGPT advertising is poised to reshape real estate marketing, but not in the way most brokers expect. As AI answer engines become a primary place where consumers form opinions, the real advantage lies in combining paid visibility with earned authority through AEO and GEO. Adoption isn’t about leads. It’s about leadership, trust, and long-term positioning.
Brokers, Pay Attention: Agent Bios and Headshots Are Not Optional
If your website features inconsistent photos, uneven bios, and incomplete profiles, that inconsistency becomes your brand.
RateMyAgent and Curated Social Rebrand to Renowned: shifting from property marketing to people marketing
Homes may be the result, but service is the offering. The future belongs to those who market their expertise as well as they market their listings.
LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties
Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.