WAV Group Communications
Telling your story
The WAV Group Communications division provides the real estate industry Strategic Public Relations and Marketing Communications services to build brand awareness, provide reputation protection, drive incremental revenue, product adoption and increase profitability.
Integrated services offered by WAV Group Communications include:
Editorial services and content creation
The development and creation of compelling original and custom content, crafted for use by traditional, digital and social media. Our Strategic Content Generation program covers the full spectrum, from news releases, executive biographies, product profiles and newsletters to white papers, special reports, blogs, drip email campaigns, social media content and more. Every product, every firm, every service has a story: WAV Group Communications helps you tell your best stories.
Media relations and placement
Developing a deep base of contacts and connections that represents the full scope of media, from top trade publications to leading business news outlets to influential blogs and broadcasters, takes literally decades. But knowing the right people is only half the equation: Earning a reputation as having a strong news instinct as well as a provider of reliable sources, dependable data, and reachable and quotable experts also is vital. WAV Group Communications has the experience and the skilled resources to help your stories get told.
Strategic communications & marketing consulting
A rock solid communications plan is at the core of every successful business strategy. WAV Group Communications provides compelling, effective, and cost efficient communications and marketing strategies. We work with you to understand your business needs and objectives. As seasoned real estate industry veterans, we know your market environment, and work with your team to determine the best channels (including traditional, digital and social media), the right messages, and the most effective tactics to reach your target clients and industry influencers.
Communications and marketing programs
An effective communications and marketing program helps you cut through clutter, as the average adult is bombarded with literally thousands of marketing messages every day. WAV Group Communications excels in communications and marketing programs that solve business problems. The goal is to connect you to your customers in new and powerfully engaging ways, from supporting “Go to Market” strategies for launching new products and services, to expanding your reach into new markets.
Crisis communications management
It takes years to build a valued reputation, and it can be lost in minutes. Anything that can potentially threaten the reputation or integrity of your firm requires crisis communications expertise. WAV Group Communications is your skilled advocate and advisor during the most challenging times. Gaining the ability to invoke a properly executed crisis communications response at a moment’s notice, is vital for every firm that understands its fiduciary duty to its stakeholders and the value of its brand.
Leveraging social media
Leveraging original content on social media — through your channels and ours — is service we provide to our clients that is unmatched in our industry. Our firm’s sphere of influencers and proven ability to drive responses from highly targeted audiences is remarkable. We can provide execution assistance that leverages and augments your existing resources in the most efficient way.