The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
A few weeks ago, posts on social media popped up about the National Association of Realtors® MLS Consolidation Grant Program. The formation of this grant program came about through NAR’s President’s Advisory Group (PAG) and offered three types of grants for MLS’s to pursue.
Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data.
Data is one of the superpowers exceptional online brands possess-- not just property data, but all kinds of data. Data including customer records, consumer behavior records, and a plethora of statistics from government and private sectors.
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
Nicole Jensen, one of the brightest lights in the MLS industry is setting off to a new adventure as Chief Executive Officer of realMLS and Metro Market Trends in Northeast Florida.
The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 “by invitation” membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals.
As part of my business, I provide a partner selection service to assist brokerages in vetting products. A Product Team's role is to deliver the product's vision to the customer. An area that the team puts a lot of effort into during the development process is to ensure their product is useable by the customer.
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
Greg Manship will join Florida’s fastest-growing Association as Senior Vice President of MLS and Data Integrations from his previous MLS and MLS technology leadership positions.
More evidence of how well-poised real estate is for a rebound comes from one of America’s most established and largest broker technology solutions providers. Delta Media Group disclosed nice gains in website traffic and organic lead generation performance of brokerage websites it provides to brokerages of all sizes despite the pandemic. The biggest wow: the remarkable low cost, as well as the resilience of organic lead generation. Victor Lund, founding partner here at WAV Group, points out that many brokerages pay between $35 to $100 or more per online lead. Delta is reporting that from January through May 2020, brokerages [...]
