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HomeSpotter Acquires Open House Innovator Spacio

Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter!     Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective.   With this new combination agents will be able to generate leads from their mobile platform and make the time at Open Houses much more productive. Love to see solutions that make it easier for brokers and MLSs to [...]

By |2019-01-17T11:20:03+00:00January 17th, 2019|Main category, Press Releases|0 Comments
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Let 2019 Be THE Year For Your Organization to Make Big Moves!

Happy New Year!  At this time of year, we all have high hopes of making moves on the areas that we know to improve on. Many MLS organizations are worried they maybe falling behind and putting themselves at risk of becoming obsolete.

By |2019-01-14T15:22:08+00:00January 14th, 2019|WAVes of Change|0 Comments
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What’s the Best Way to Announce Leadership Changes?

The real estate industry is undergoing massive transition in leadership. Top executives who have run major real estate brokerages, Associations and MLSs for decades are heading for retirement. Moreover, at the beginning of any new year comes a flurry of new leadership announcements.

By |2019-01-15T08:07:29+00:00January 14th, 2019|Main category|0 Comments
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Words Matter

Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans. 

By |2019-01-15T08:13:39+00:00January 14th, 2019|Main category, Our Services|0 Comments
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Today’s Online Business Intelligence

Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.

By |2019-01-15T08:06:58+00:00January 14th, 2019|Business Intelligence|2 Comments
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The “NOT INVENTED HERE” Philosophy Can Get You in Trouble with Technology!

I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right!  A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this philosophy too far. They believe they can build EVERYTHING their company needs.  They don’t trust or respect third party companies that possess a deep understanding of a particular type of [...]

By |2019-01-15T08:13:08+00:00January 9th, 2019|Main category, Technology Evaluation|1 Comment
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Three Untapped MLS Growth Opportunities?

To improve a business, it is common to focus on customer expansion, or delivering a wider array of services that your customers will pay for. For the last three years, Multiple Listing Service has been focused on consolidation (more customers) as a way of improving the MLS. Before that, the focus was on non-dues revenue. Three untapped areas for growth where most MLSs have not been successful are rentals, new home marketing, and commercial real estate. These are enormous categories in the real estate industry that have been asymmetrical because of the MLS core basis of cooperation and offer of compensation.

By |2019-01-08T06:58:56+00:00January 7th, 2019|MLS, MLS Insights|0 Comments
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Participate in WAV Group’s 2019 MLS Services and Support Survey

Do you want to be the best MLS you can be?  Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer?

By |2019-01-07T16:45:09+00:00January 7th, 2019|Suveys and Research|0 Comments
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Magnificent 7 Tech Trends to Watch in 2019 and Beyond

Two years ago, I picked a “Magnificent 7" list that included Automation, Deep Learning, IoE (Internet of Everything), Intelligent Apps, Security, Digital Twins, and Ghosting. Here's my list for 2019 of the NextGen and NextLevel tech that have caught my eye and the implications for real estate.

By |2019-01-02T05:42:39+00:00January 2nd, 2019|Technology|2 Comments
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Business Intelligence Tools – Investment for 2019

As I close out my first year as an independent consultant, I am grateful to the people who allowed me to assist in their business challenges. With every day being a new opportunity for learning, I thought I would share some experiences that I have encountered over the past year.

By |2018-12-30T17:49:12+00:00December 31st, 2018|Business Intelligence|0 Comments
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BHHS Fox and Roach Launches ACE to 5100 Agents

BHHS Fox and Roach REALTORS® is among the largest real estate brokerages in America, wholly owned by HomeServices of America, a Berkshire Hathaway Company. Fox and Roach is among the crown jewels of HomeServices in terms of size and volume along with Edina Realty, Long and Foster, Ebby Halliday and others. They have long maintained a commitment to delivering world class technology solutions to their agents and the customers they serve. Over the past two years, they have been focused on creating the most modern and best integrated platform for agents, rivaling any enterprise solution found in America today.

By |2018-12-28T01:45:47+00:00December 28th, 2018|Uncategorized|0 Comments
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