Recruiting Is the Slow Boat to Brokerage Growth
While recruiting remains a core brokerage discipline, it is rarely the fastest path to scale. With more than 76,000 brokerages in the U.S., consolidation through mergers and acquisitions is accelerating market share, strengthening affiliated services, and reshaping competitive dynamics. Brokerages serious about growth should treat M&A as a strategic competency, not an occasional tactic.











