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Strategic Planning

Are you afraid your real estate organization will not survive for the long haul?

There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long. 

Brokers Need to Rebuild Their Marketing Departments

Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.

Brokers Need to Rethink Their Website Strategy

The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...

Catalysts Creating WAVes of Fast Change in a Slow-Moving Industry

There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.

Three Stories for You to Read: Amazon, Cybersecurity, App Dev

In the advent of Inman Connect this week, these were three stories I found which piqued my interest this last week. Will Amazon Uber-ize the Real Estate Industry? Cisco and Juniper Networks stocks slipped last Friday on news from The Information that Amazon was entering the $14 billion data center equipment business. While searching for more news I stumbled upon investment firm, TwinRock Partners, article about Amazon and real estate.

By |2018-08-04T18:15:52-07:00July 16th, 2018|Cyber, Strategic Planning, Technology|0 Comments

A Tech View on Consolidation

Consolidation of Associations and/or Multiple Listing Systems (MLS) at any level has its pros and cons. Consolidation can tip the scale in the way that it improves the business, the industry and most importantly, how it impacts all the stakeholders. This of course includes the consumer who is at the top of pyramid!

By |2018-03-19T06:00:21-07:00March 19th, 2018|IDX, Strategic Planning, Technology|1 Comment

Study Says Longer Tweets are Better

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]