Why Are So Many Great Association Executives Getting Fired? Part 2: The Failure Happens Before They’re Even Hired
About a year has gone by since my last article about why great Association Executives are getting fired and the landscape hasn’t improved much so I’m back at it. My observation is that many Association Executive failures don’t start with the CEO. They start with a board that never defined what success actually looks like. Six, twelve, or eighteen months later, everyone is frustrated. The board says the CEO “isn’t the right fit.” The CEO feels blindsided.. Confidence erodes. Staff morale drops. And another talented executive exits the industry wondering what just happened, sometimes after a very expensive lawsuit.











