Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
In Part 5 of his podcast, “How Production Home Builders win by maximizing the Multiple Listing Service (MLS)” – available on iTunes and Google Play – Caballero uncovers a dirty little secret in the home building industry that many agents know all too well. Builders unethically advertise the same property at different prices in different places. Read More...
The Council of MLS hosted a meeting last week to gather perspectives from brokers and MLSs about COVID-19 related issues. Craig Cheatham of The Realty Alliance, Bill Fowler of Compass, and Caitlin McCrory of Redfin gave these suggestions for MLSs to consider.
The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.
As someone who has started and led venture-backed companies I know how hard it is to raise money, even if you have a dream team focused on bringing your idea to life. While challenges still exist, there is encouraging news-- so, what are the best ways to get through the Venture Capital crisis facing women today?
There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long.
Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.
The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...
Many of us are familiar with the challenge of attracting the most productive and progressive leaders to our boards.
We've made it halfway through the year, and the nation’s MLSs now begin to set their sights on defining their...