Research-Powered Communication is Rocket Fuel for Marketing

The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.

By |2020-08-11T09:12:25-07:00August 11th, 2020|Communications and PR, Marketing, Our Services|0 Comments

All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It

A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.

By |2020-08-10T12:26:38-07:00August 10th, 2020|Communications and PR, Marketing, Our Services|4 Comments

Why Large Firms are Growing While Small Firms Face Uncertain Futures– 5 Strategies for Success

Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.

In a COVID-19 Environment, We All Need New Strategic Plans

A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.

By |2020-07-21T15:08:29-07:00July 21st, 2020|Our Services, Strategic Planning|0 Comments

Communications Planning & Preparation Best Practices

If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.

An Awkward Moment for Stale Drip Marketing

Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.

Divergent Perspectives by America’s Real Estate Leaders

This year, we see the tale of two beliefs - a group that believes that real estate is poised for growth - and a group that believes that our strong US Economy has a higher risk of downside despite 2019 jumping out to a great start.

By |2020-01-30T08:17:12-08:00January 30th, 2020|Conferences, Our Services|0 Comments

WAV GROUP Managing Partners, Clients Prevail in RISMedia’s Top 2020 Newsmakers & Swanepoel Power 200

The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia’s 2020 Real Estate Newsmakers and Swanepoel’s Power 200 rankings.

6 Ways for Female Real Estate Technology Entrepreneurs to Become the Next Bill Gates

As someone who has started and led venture-backed companies I know how hard it is to raise money, even if you have a dream team focused on bringing your idea to life. While challenges still exist, there is encouraging news-- so, what are the best ways to get through the Venture Capital crisis facing women today?

Is your MLS prepared for what it takes to survive and thrive? Find out the biggest threats for the future

Here’s what can happen when organizations fall out of touch: decisions seem difficult or controversial, causing delays for the organization and leaving it to fall behind or lose their competitive advantage.

By |2019-07-11T07:40:17-07:00July 10th, 2019|Our Services, WAVes of Change|0 Comments