Delivering on Your Own Brokerage’s Secret Sauce

Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.

By |2021-07-26T17:57:52-07:00July 27th, 2021|Marketing, Our Company, Our Services|0 Comments

Mission, Vision, and Values: More than Fancy Posters, A Business Solution

There is that moment in an executive’s leadership life when they look around the office and think; what in the world are we doing? There is a rapid fix to getting back on track. It is the creation of three pillars that are often misunderstood: Mission, Vision, and Values. These concepts build the basis for the company road map, and they shine a guiding light on the pathway to goals-oriented success. In short, these three pillars are the foundation for clear direction. 

By |2021-06-02T08:09:31-07:00June 3rd, 2021|Our Company, Our Services, Strategic Planning|2 Comments

Black History Month: A Time to Recognize Those Left out of History, and to Address Recurring Issues, like Fair Housing

Change begins with awareness and education as the foundations to launch into strategic action.

By |2021-02-09T11:15:10-08:00February 9th, 2021|Our Company, Our Services, Strategic Planning|0 Comments

Does your website have a Newsroom? It should

One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?

By |2020-10-08T07:52:20-07:00October 8th, 2020|Communications and PR, Our Company, Our Services|1 Comment

Research-Powered Communication is Rocket Fuel for Marketing

The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.

By |2020-08-11T09:12:25-07:00August 11th, 2020|Communications and PR, Marketing, Our Services|0 Comments

All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It

A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.

By |2020-08-10T12:26:38-07:00August 10th, 2020|Communications and PR, Marketing, Our Services|4 Comments

Why Large Firms are Growing While Small Firms Face Uncertain Futures– 5 Strategies for Success

Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.

In a COVID-19 Environment, We All Need New Strategic Plans

A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.

By |2020-07-21T15:08:29-07:00July 21st, 2020|Our Services, Strategic Planning|0 Comments

Communications Planning & Preparation Best Practices

If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.

An Awkward Moment for Stale Drip Marketing

Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.

Divergent Perspectives by America’s Real Estate Leaders

This year, we see the tale of two beliefs - a group that believes that real estate is poised for growth - and a group that believes that our strong US Economy has a higher risk of downside despite 2019 jumping out to a great start.

By |2020-01-30T08:17:12-08:00January 30th, 2020|Conferences, Our Services|0 Comments