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Is your MLS prepared for what it takes to survive and thrive? Find out the biggest threats for the future

Here’s what can happen when organizations fall out of touch: decisions seem difficult or controversial, causing delays for the organization and leaving it to fall behind or lose their competitive advantage.

By |2019-07-11T07:40:17-07:00July 10th, 2019|Our Services, WAVes of Change|0 Comments

Catalysts Creating WAVes of Fast Change in a Slow-Moving Industry

There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.

Cultivating Transformation is a Key to Successful Boards and CEOs

The most successful business leaders in real estate understand that perpetual change is an intrinsic part of organizational culture. So, how do you reach that place?

By |2019-04-15T14:56:53-07:00April 15th, 2019|Our Services, WAVes of Change|1 Comment

GDPR Compliance for Email Marketing

Sotheby's International Realty is a company owned brokerage of Realogy's NRT holding company. The firm uses Rezora for digital marketing and they have done an exquisite job of adopting GDPR - Europe's General Data Protection Regulation. As you can plainly recognize from the name of the company which contains "international," Sotheby's International Realty is a brand that markets properties to people who live in the GDPR nations. Sotheby's even translates currency into Euros and properties into multiple languages. These activities are the criteria that distinguish which businesses need to be GDPR compliant. Moreover, I am certain that the company [...]

By |2019-04-11T15:16:30-07:00April 8th, 2019|GDPR Compliance, Our Services|0 Comments

Words Matter

Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans. 

By |2019-01-15T08:13:39-07:00January 14th, 2019|Main category, Our Services|0 Comments

Best PR Quotes of All Time

My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.

A Researcher’s Perspective on Strategy

When you meet someone for the first time, it is not uncommon for the question to arise “What do you do?” The answer that I should use is, "that we run a research company that informs business strategy in real estate for the capital markets, brokers, MLSs, REALTOR® Associations, and the technology companies that serve them."

By |2018-08-31T12:39:18-07:00August 31st, 2018|Broker-Agent Information, Our Company, Our Services|0 Comments

Less Is More When It Comes To Your Corporate Boilerplate

Companies spend a lot of time and money focusing on their Elevator Pitch. As a PR professional, I can appreciate that and endorse the value of a key, succinct messaging to describe your company. My guess is so much focus has been placed on a strong Elevator Pitch because it's highly valued when a firm is out raising capital. I just wished more folks paid attention to their boilerplates.

By |2018-08-27T13:06:03-07:00August 27th, 2018|Our Services, Press Releases, Uncategorized|0 Comments