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Are you afraid your real estate organization will not survive for the long haul?

There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long. 

Best PR Quotes of All Time

My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.

A Researcher’s Perspective on Strategy

When you meet someone for the first time, it is not uncommon for the question to arise “What do you do?” The answer that I should use is, "that we run a research company that informs business strategy in real estate for the capital markets, brokers, MLSs, REALTOR® Associations, and the technology companies that serve them."

By |2018-08-31T12:39:18-07:00August 31st, 2018|Broker-Agent Information, Our Company, Our Services|0 Comments

What is Public Relations?

I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.

By |2018-04-30T06:15:26-07:00April 30th, 2018|Main category, Our Company, Our Services|1 Comment

The Secret to Having the Best PR Program

When I meet the “father of Public Relations,” Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.

By |2018-04-16T08:00:29-07:00April 16th, 2018|Our Company, Our Services, Press Releases|0 Comments

WAV Group Systems Audits and Integration

We are excited to have David Gumpper on the team here at WAV Group. Since joining our firm, he has been actively supporting our brokerage, MLS, and technology clients with a wide variety of systems audits and systems integrations.

By |2018-02-20T06:00:26-07:00February 20th, 2018|Main category, Our Company, Our Services|0 Comments

WAV Group Announces New Technology Consulting Division

WAV Group is pleased to announce David Gumpper as the latest addition to its growing suite of executive leaders.  David Gumpper, former Chief Technology Officer for Michael Saunders & Company and Founder of the Gumpper Group, a strong industry advocate will be leading the company’s Technology Consulting division. David’s depth of experience helping brokerages increase market share uniquely qualifies him to help technology companies, brokerages and MLSs  drive success by delivering technology and marketing programs. David is expert at o leading the development of sound technology strategies that position a company well for success and then develop workable and practical [...]

By |2018-01-30T08:17:54-07:00January 30th, 2018|Main category, Our Company, Our Services, Technology|0 Comments

WAV Group’s Kevin Hawkins Joins Forbes Real Estate Council

It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communication. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm (Imprev), the #1 luxury real estate tech firm (Gabriels Technology Solutions), FinTech’s most innovative mortgage banking and wealth management firm Opes Advisors (now a Division of Flagstar Bank), and many more. Now [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Main category, Our Company, Press Releases|0 Comments

Effective Ways to Generate Seller Leads

WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About [...]

By |2018-05-03T21:22:54-07:00March 24th, 2017|Our Company, Sales Advisory, Strategic Planning|0 Comments