One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?
The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.
WAV GROUP Managing Partners, Clients Prevail in RISMedia’s Top 2020 Newsmakers & Swanepoel Power 200
The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia’s 2020 Real Estate Newsmakers and Swanepoel’s Power 200 rankings.
WAV Group built their mobile app to demonstrate a communication strategy that we believe will be vital for Franchises, MLSs, Brokers, and Realtor® Associations in 2020.
Little has brought me more personal pride and pleasure than helping pay it back. Or is it paying it forward? There's an incredible feeling you get when you give back to your local community,
There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long.
WAV Group uses benchmarking tools like Hitwise® and ComScore® to study how brands in real estate accomplish the goal of reaching consumers online.
Mortgage. Insurance. Title services. Closing Services. Real estate brokerage firms continue to look to the one-stop shop for a couple of big reasons.
My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.
When you meet someone for the first time, it is not uncommon for the question to arise “What do you do?” The answer that I should use is, "that we run a research company that informs business strategy in real estate for the capital markets, brokers, MLSs, REALTOR® Associations, and the technology companies that serve them."
I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.
When I meet the “father of Public Relations,” Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.