The Future of Coming Soon Status – 2020 WAV Group White Paper

The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.

WAV GROUP Managing Partners, Clients Prevail in RISMedia’s Top 2020 Newsmakers & Swanepoel Power 200

The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia’s 2020 Real Estate Newsmakers and Swanepoel’s Power 200 rankings.

Are you afraid your real estate organization will not survive for the long haul?

There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long. 

Best PR Quotes of All Time

My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.

A Researcher’s Perspective on Strategy

When you meet someone for the first time, it is not uncommon for the question to arise “What do you do?” The answer that I should use is, "that we run a research company that informs business strategy in real estate for the capital markets, brokers, MLSs, REALTOR® Associations, and the technology companies that serve them."

By |2018-08-31T12:39:18-07:00August 31st, 2018|Broker-Agent Information, Our Company, Our Services|0 Comments

What is Public Relations?

I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.

By |2018-04-30T06:15:26-07:00April 30th, 2018|Main category, Our Company, Our Services|1 Comment

The Secret to Having the Best PR Program

When I meet the “father of Public Relations,” Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.

By |2018-04-16T08:00:29-07:00April 16th, 2018|Our Company, Our Services, Press Releases|0 Comments

WAV Group Systems Audits and Integration

We are excited to have David Gumpper on the team here at WAV Group. Since joining our firm, he has been actively supporting our brokerage, MLS, and technology clients with a wide variety of systems audits and systems integrations.

By |2018-02-20T06:00:26-08:00February 20th, 2018|Main category, Our Company, Our Services|0 Comments