There might not be anyone in real estate brokerage that is more passionate about the value of data than the Baris brothers at Berkshire Hathaway HomeServices Jordan Baris Realty. The company uses data science to answer a lot of questions about their agents and every agent in the MLS. They use the data to support efforts in coaching, recruiting, retention and of course, M&A.
Every year companies are sold, and with each sale comes some uncertainty. More often than not, trust is the leading factor in making a decision to purchase services from a technology company and the ultimate sale of a company erodes that trust in a variety of ways. This article will discuss some of the fears along with multiple solutions.
There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.
Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.
In their Q4 earnings reports, Zillow laid out an impressive and visionary strategy that makes total sense for consumers and creates an enormous challenge to real estate brokers who are not taking the full cycle of homeownership seriously. Zillow calls this strategy the “housing super app.” To me, it looks like an exact copy of the strategy being deployed by Milestones.ai.
When I saw the headline of Motley Fool taking a deep dive on Compass, I really expected Jason Moser and Matt Frankel to get it wrong - most of Wall Street does. Normally, Motley Fool gets it right – beating the stock market by 4x.
When I was head of Marketing and PR at Imprev, now part of MoxiWorks, we polled industry brokerage leaders twice a year about their challenges and their take on emerging technology trends. One of the most common pain points that topped the majority of broker-owners lists year after year was that real estate tech didn’t “talk” to each other. Most real estate technology was in silos, they complained. Double, triple entry of the same data by agents into different tech tools was commonplace. The challenge remains daunting enough that the Real Estate Standards Organization formed the Cross-Platform Interoperability Workgroup. Its [...]
It is funny how trends emerge in real estate. New terms pop up and suddenly everybody is jumping on board. The latest trend that we caught wind of is the word playbook. A playbook is a grouping of activities, and in this context, playbooks are a proven, automated, and integrated set of actions that drive outcomes faster.
Founded in 2011, Matterport had already taken on more than $60 million in investment before launching powerfully in real estate by 2016. They have taken on substantially more investment since.
Not sure if MoxiWorks will replace Zap or not, but it is pretty clear that Moxi has some powerful traction. What is being done in Canada is not likely to have much bearing on what is done here in America – but it is a signal.
I connected with Ned Stringham from Inside Real Estate by phone to learn more about the announcement of their Home Ownership Division and was excited by what I learned.
Over the past 12 months, we have examined the success that MLSs are beginning to deliver though Rental Beast, what can be best described as an MLS system for rentals.