The world of residential real estate software is transforming rapidly. Scaled, modern tech players rise while small point solution firms melt. What does this mean for brokers and agents?
Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap GalleryBroker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation
When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.
Your MLS faces the threat of competition for role and relevance at every turn. Are you chomping at the bit of the latest technology releases, or are the trends leaving you in the dust?
WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. Homebeat is a nice first step forward along a journey to deliver a quality property report.
Form Simplicity continues to offer one of the top paperless transaction solutions for agents and brokers. Now there’s more great news for subscribers and those looking to switch to the only industry-owned transaction management solution: one of the best TM programs just got better.
For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones.
Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.
I am bullish on humanity making the right decisions, but most of all, I am willing to give up certain freedoms in exchange for allowing technology to blossom as a contributor to humanity.
Now that the iPhone camera will read a QR code with the native iOS, there is no need to download some QR code reader app and struggle to find it on your phone. Just open the camera and it’s there.
Consumers do not want to be sold, and they do not want to be treated like a lead in a lead funnel. They are trying to discover a home for their family.
Zillow took a page out of Property Panorama’s playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home – and claim it is a 3D tour.
One company’s success becomes another’s pain. Mergers and acquisitions over the last few years have taken a toll on brokerages and their tech stacks. Finding means to protect highly invested tools is becoming more difficult. Maybe the first place to begin is with the contract.