The real problem solved by free software in real estate is product adoption and overlapping distribution. When you know the products being used by every agent regardless of source – Association, MLS, Franchise, Broker, self-paid, etc. – then you can visualize the roadmap for free vs. premium.
Today, we can officially recognize that Plunk has accomplished so much. You can now see Plunk’s Home Value, Home Ticker, and Market Insights live across the housing industry including online sites, agent products, brokerages, MLS Providers, and CRM solutions.
Here at WAV Group, we invest a lot in business intelligence. Business intelligence is a broad term that can mean a lot of things. We define it as a 360-degree review that combines the collection of information from a variety of sources, then benchmarked against peer groups.
This past week, Inside Real Estate, the developers of kvCORE released two features that are sure to have an impact on maintaining client relationships. They announced the release of CORE Home and of Sell Pages. In many ways, these two products reimagine very popular data driven applications that consumers love and demand.
WAV Group is conducting a national study for brokers only to take the temperature of the current market of real estate brokerage technology. This type of research tells you a few things. First, it tells you what you need to focus on. Secondly, it allows you to track satisfaction with the products that you have replaced to see if you have moved the needle.
October is cyber security month and everyone operating real estate systems needs to be vigilant to reduce the likelihood of getting hacked. This post was inspired by an article in the recent CoreLogic RESMagazine by Matt Cohen about Security Auditing vs. Penetration Testing.
There might not be anyone in real estate brokerage that is more passionate about the value of data than the Baris brothers at Berkshire Hathaway HomeServices Jordan Baris Realty. The company uses data science to answer a lot of questions about their agents and every agent in the MLS. They use the data to support efforts in coaching, recruiting, retention and of course, M&A.
Every year companies are sold, and with each sale comes some uncertainty. More often than not, trust is the leading factor in making a decision to purchase services from a technology company and the ultimate sale of a company erodes that trust in a variety of ways. This article will discuss some of the fears along with multiple solutions.
There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.
Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.
In their Q4 earnings reports, Zillow laid out an impressive and visionary strategy that makes total sense for consumers and creates an enormous challenge to real estate brokers who are not taking the full cycle of homeownership seriously. Zillow calls this strategy the “housing super app.” To me, it looks like an exact copy of the strategy being deployed by Milestones.ai.
When I saw the headline of Motley Fool taking a deep dive on Compass, I really expected Jason Moser and Matt Frankel to get it wrong - most of Wall Street does. Normally, Motley Fool gets it right – beating the stock market by 4x.
