Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working
This isn’t about chasing shiny tech. It’s about profitability, process, and positioning.
The MLS Mission Drift: Why Brokerages Are Calling for a Return to Core Functions
When neutral facilitators become competitive threats, cooperation inevitably gives way to conflict.
One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement
If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.
What Does It Really Take for a Broker Website to Compete with the Portals? Share Your Perspective
Competing with national portals like Zillow, Realtor.com, and Homes.com is nearly impossible for brokerages. These platforms pour millions into advertising, dominate search engine rankings, and offer engage consumer-test functionality across every market in the country. So where does that leave local and regional brokerages trying to create a website that can compete for attention for real estate consumers? We want to hear from you in the WAV Group Broker Survey.
Are Brokerage Websites More Effective for Franchises or Independents?
As a franchise or independent broker WAV Group would like to get your perspective on these important questions: Do websites still work as a core tool for your brokerage? If so, why. If not, why not?
Does your brokerage website make you cringe?
As market conditions tighten and brokers are forced to make tough decisions about where to cut and where to invest, one question looms large: Is your website helping your brokerage stand proud online, or do you cringe when you look at it? Do you believe the monies spent on your website are helping your business or is it just a necessary evil?
Brokers, stop selling tech puffery. Start delivering real performance.
The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.
Are Broker Websites Still Worth the Investment? We Want Your Perspective
Is my website really pulling its weight? To help answer that question, we’re launching a nationwide survey to get honest, data-backed insights from brokers of all sizes—from small independents to regional powerhouses and national franchises. And we want to hear from you.
New WAV Group study highlights significant brokerage interest in centralized information centers.
Over 70% of brokerages offer at least 4 technologies and 45% offer 7 or more technologies. 7 or more log-ins on seven different websites make it nearly impossible for an agent to remember where to find all of the tools. Without a centralized view and nothing getting pushed to agents regularly to remind them to attend training, try a new product or learn a new feature, brokerage technologies are under utilized.
Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]
WAV Group Releases New Report: Commission Analysis as a Service
By leveraging the Commission Analysis Prediction (CAP) tool, brokers can consolidate plans, aligning agent compensation with performance while improving the brokerage’s bottom line.
How Brokers Get Free Buyer and Seller Leads from Nestfully in Participating MLS Markets
By taking control of lead routing, you can assure the consumers that they get the service your brokerage delivers.