There is a lot of noise in real estate right now – brokerages are worrying about a host of external factors beyond their controls - Compass and its latest set of acquisitions, whispers of a recession, bad weather keeping buyers away from Open Houses etc. While we always have to keep our eye on the industry and economy, it’s more important to keep your eye on something much closer to home that you CAN control that WILL have a REAL impact on your business. Many brokerages closely watch transaction closings and Gross Commission Income (GCI). Both are very important metrics, [...]
MoxiWorks, a leading real estate technology company, has announced their competitive offer to real estate CRM Contactually, who was recently acquired by Compass, a main competitor to brokerages across the nation.
WAV Group would like to welcome Jack Blaha to the real estate industry. This article is part of our Follow the Leader series that highlights real estate’s most profoundly impactful CEOs.
Author Stefan Swanepoel began writing a series of Trends Reports in 2006. His 2019 report does not disappoint. The report chronicles the top 10 trends that he recognizes as material topics for our industry to think about. Swanepoel believes that this year will be “the single largest industry transformation in living memory.”
Realogy Franchise Group brought together 300 industry leaders to hear and vote on their 6th Annual Realogy FWD Innovation Award. Sherry Chris of Better Homes and Gardens Real Estate is the brand sponsor of the event but it was really a team effort that fostered collaboration among all of their brands. Chairman Ryan Schneider kicked off the event with opening remarks that focused Realogy’s strategy for the event suggesting that Realogy always balances the decision of “Build, Buy, or Partner” in all of their technology decisions. He noted that for Realogy, it is “our opportunity to leverage technology,” remembering that real estate is a human focused business enhanced by technology.” Well said.
I have been reading articles about Zillow Group’s positioning on Upstream and the forms licensing policy of the California Association of REALTORS® with great interest. My take away is that Zillow Group is doing and saying exactly what they should be doing and saying to positively impact Zillow’s market opportunities in real estate. Remember, Zillow has industry relations people and government relations people that want to fight tooth and nail for every advantage they can get. It’s business.
Congratulations to our friends at eXp REALTY for achieving yet another important milestone. In addition to doubling the size of their agent count in less than 1 year, they have been able to do it while keeping their employees very happy - not an easy thing to do! What’s the their secret? Here’s the secret sauce from where I sit. 1. Unique business model that focuses the money where it should be - in the hands of those creating value for the company - the agents 2. Consistent training and coaching because of centralized management support 3. Passion - [...]
At WAV Group, we like to look under the hood at what the top property search sites in America are doing to engage consumers and boost performance. In some cases, we work with the site owner and have access to their analytics (ie Google Analytics or other). In other cases, we use benchmarking tools like Hitwise and ComScore to get a glimpse into what these top performers may be doing. The results are interesting.
Imagine a world where every real estate agent, broker and franchise in the nation promoted their real estate mobile app to consumers. The app is white-label branded to the agent, broker, and franchise offering direct access to every MLS listing without any competitive ads. That is the way it would need to work. Guess what, we have it. You have it. Our industry has it. Today.
Since its early days, Zillow Group has maintained a position that the consumer interest is best served by allowing listings from all sources, including For Sale By Owner, to be posted to their site. This may be, in part, why Zillow sites had up to 187 Million unique users visit their sites last year. Recently, WAV Group has noticed a new type of broker support that is in line with this policy.
It seems like every week we’re hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and re-positioning their brand story around their technology suite.
If you know anything about Hunt Real Estate Corporation, you know that they are a family owned and operated brokerage with high integrity and a fierce approach to competition. Since 1911 they have been a market leader in upstate New York, cities like Buffalo, Niagara Falls, Rochester, Syracuse, Albany, and the many Southern Tier communities that border Pennsylvania. They recently expanded into the Boston marketplace though a significant acquisition. We have known the Hunt family since Marlyn and I lived in Orchard Park, NY. We became friends though our interactions at The Buffalo Club and The Country Club of Buffalo. At the time, Marilyn ran marketing at Fisher-Price and I was spinning up my first start-up companies.