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Results From Real Estate’s First HyperLocal Survey

WAV Group and other consumer research have consistently shown that buyers want neighborhood expertise above all else. It's more important to consumers than an agent’s ability to negotiate or communicate. It’s often even more important to consumers than trust. So you would think that the most common agent business model would be designed to exploit that opportunity, right? But you would be wrong. Yet if you ask agents, they will tell you they indeed have deep local expertise – often they see themselves as being the “top” local expert. But if you look at what they do in their day-to-day [...]

By |2017-12-13T11:00:56+00:00December 13th, 2017|Suveys and Research|0 Comments

Study Says Longer Tweets are Better

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]

Participate in WAV Group’s 2017 MLS Services and Support Survey

Gain perspective about your MLS Services and Support Offerings. Do you want to be the best MLS you can be?  Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer? If so, WAV Group can help you.  We’re offering a FREE service to the industry to evaluate the current state of MLS services and support. WAV Group would like to invite each of our readers to participate in our upcoming nationwide MLS Services and Support Survey.  As in past years, the WAV Group survey will measure awareness, adoption and attitudes [...]

Announcing WAV Group’s 2017 MLS Services and Support Survey

It is critical that every MLS continually evaluate its technology service offerings and support provided.  WAV Group would like to provide a FREE service to the industry to evaluate the current state of MLS services and support available today. WAV Group would like to invite our readers to participate in our upcoming nationwide MLS Services and Support Survey.  As in past years, the WAV Group survey will measure awareness, adoption and attitudes about the services and support offered by MLS organizations throughout the United States. As in past years, the WAV Group annual survey will measure the attitudes of MLS [...]

By |2018-05-03T21:22:40+00:00September 6th, 2017|MLS Insights, Suveys and Research|0 Comments

How Loyal Are YOUR Customers?

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow.  While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]

2017 Inman Influencers List, SP200 Honors WAV Group Clients and Leaders

The impact of the annual reveal of both the Inman Influencer List and the Swanepoel Power 200 is like a social media cannon shot: you can hear the buzz everywhere. The fact that this year, these leadership lists were released nearly simultaneously makes the buzz near deafening. The rush you get seeing your name on either – and in some cases, both – of these prestigious lists never gets old. And nor does the surprise of discovering those who are “missing” – exceptionally worthy influencers and incredibly powerful leaders who didn’t make either list. For many, it must be a [...]

By |2018-05-03T21:22:57+00:00January 6th, 2017|Main category, Suveys and Research|0 Comments

2017 Housing, Economic Outlook from Boots on the Ground

It seems in real estate, the same handful of economists are always making the news about their annual housing predictions. Then mortgage interest rates jump a full percentage point practically overnight, and all of them scurry to readjust their predictions. Starting 2012, in the fall, Imprev real estate’s leading marketing automation firm has conducted a survey of top real estate executives: broker-owners and real estate franchise C-level leaders (CEO, COO, CMO, CTO, etc.), to get their perspective on what they think will happen in the economy in 2017. We keep hearing from the Generals, but if you really want to [...]

By |2018-05-03T21:23:00+00:00December 20th, 2016|Suveys and Research|0 Comments

Imprev Study Shows Real Estate Leaders’ Outlook for Housing, Economy Softens for 2017

Who really has the pulse of the U.S., World, State and Local Economies? Those with boots on the ground versus those sitting in Ivory Towers, I’d argue. That’s why I look forward to Imprev’s annual study that examines the confidence that the top real estate broker-owners and executive management at franchises have in the housing market next year. There have been 240 responses this year from leaders who run brokerages that together, are responsible for one of every two home sales transactions in the U.S. It’s the most comprehensive study of real estate industry Thought Leaders, and it has shown [...]

By |2018-05-03T21:23:00+00:00December 7th, 2016|Reports, Suveys and Research|0 Comments

The Battle of Consumer Profiles

Long the bible of consumer data in residential real estate, NAR’s venerable Profile of Home Buyers and Sellers now has competition. With the 2016 Profile, which was released on Halloween and is based on a massive survey of both buyers who have participated in recent residential transactions, NAR celebrated 35 years of annual publication.  When the Profile was launched in 1981, Ronald Reagan was inaugurated for his first term, “Raiders of the Lost Ark” opened in theaters and the median value of a home was $55,300.[1] in recent years, the Profile has been the source of information that defines residential real [...]

By |2018-05-03T21:23:01+00:00November 17th, 2016|Broker Technology Research, Suveys and Research|0 Comments

Imprev Study: Upstream garners remarkable support

Going into Real Estate Connect San Francisco, Upstream CEO Alex Lange should be all smiles when he reads the latest Thought Leader Survey – an Upstream-focused study – from real estate marketing automation leader Imprev. The latest Imprev study released today shows that 84% of the more than 300 top real estate execs participating say they “support” Upstream. Alex already had a strong wind of momentum at his back after releasing, to much praise, the new Upstream website. Upstream is also nominated for a 2016 Innovator Award by Connect conference organizer, Inman News. The nomination in itself is a considerable [...]

RESO Fielding Survey to Learn how to Make MLS Data Work Better for Brokers

COMPLETE THE SURVEY NOW The Real Estate Standards Organization, RESO, has been hard at work creating consistent data across MLS regions and across the country by creating the RESO Data Dictionary.  To date 1.1 mm agents across the country now have access to RESO Data Dictionary thanks to the hard work of Leading Real Estate Companies of the World, The Realty Alliance, NAR, MLS system providers and MLSs across the country. This normalized data built from years of work with technology leaders from around the industry is being used to fuel Upstream, Broker Public Portal (Homesnap) and the AMP program.  [...]

Cheap MLS Systems

The results are in from the annual WAV Group MLS Technology Survey. We will be working on the report in the coming weeks. Last year’s report showed that there were not any MLS software solutions with super high ratings. This year’s survey showed that the ratings have dropped down for every vendor. What can be done about that? As you may know, WAV Group provides RFP services to MLSs who are facing a contract termination date. It is smart to shop around to see if there are solutions that are better shaped to meet the evolving needs of agents and [...]