As the vaccines are making it possible to return to the office, many of the MLS and association clients that WAV Group has met with have begun weighing the pros and cons of reopening their offices. Our new study explores this issue with insights from over 100 MLSs and associations nationwide.
The real estate industry worked hard to define the Clear Cooperation policy. We have learned through conversations that the number of Office Exclusives has changed significantly since the policy was implemented - but a new culprit has emerged to get around the Clear Cooperation policy. Namely, Temporarily Off Market status in the MLS.
When I was head of Marketing and PR at Imprev, now part of MoxiWorks, we polled industry brokerage leaders twice a year about their challenges and their take on emerging technology trends. One of the most common pain points that topped the majority of broker-owners lists year after year was that real estate tech didn’t “talk” to each other. Most real estate technology was in silos, they complained. Double, triple entry of the same data by agents into different tech tools was commonplace. The challenge remains daunting enough that the Real Estate Standards Organization formed the Cross-Platform Interoperability Workgroup. Its [...]
Brokers – please take this survey. MLSs and an AORs – we ask you to send this survey link to your brokers. Thank you for your support with this mission-critical research on the marketplace. The survey results will be available for download here on WAV Group this fall.
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data.
The NATIONAL ASSOCIATION OF REALTORS® published a quick survey this week called the NAR Flash Survey: Economic Pulse - April 2020. One of the key questions that we were struck by was related to technology. Read more...
The 2020 RISMedia Power Broker List has been published and there is some exciting news to share! Collectively, the Power Broker Top 1,000 garnered $1,491,869,249,084 in sales volume and 3,985,613 transactions in 2019. Read More...
The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.
Redfin recently released a study about who supports housing density and who opposes it. The study found that homebuyers and sellers are nearly twice as likely to oppose the building of dense housing in their neighborhood than they are to support it.
Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer?
WAV Group and other consumer research have consistently shown that buyers want neighborhood expertise above all else. It's more important to consumers than an agent’s ability to negotiate or communicate. It’s often even more important to consumers than trust. So you would think that the most common agent business model would be designed to exploit that opportunity, right? But you would be wrong. Yet if you ask agents, they will tell you they indeed have deep local expertise – often they see themselves as being the “top” local expert. But if you look at what they do in their day-to-day [...]
Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]