Does your website have a Newsroom? It should
One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?
Research-Powered Communication is Rocket Fuel for Marketing
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
The Art of the Quote in a news release
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
Can you guess what the Top 10 issues affecting real estate have in common?
The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 “by invitation” membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals.