Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.
One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 “by invitation” membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals.