2022 is YOUR year to move 100% to the RESO Web API

RETS, the outdated data transport method that was launched in the last century is finally going to be replaced by the RESO Web API, today’s method for efficiently building and deploying data dependent real estate technologies. 

By |2021-12-13T05:04:28-08:00December 13th, 2021|Associations, MLS, Real Estate Technology, RESO, Technology|0 Comments

HomeJab Reveals Top Trends in Pro Real Estate Photos, Video, 3D Tours, Aerial and more

Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]

Delta Media’s “Fresh” take on real estate advertising

Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]

CoreLogic Renames Matrix to Listing Management Platform

The Matrix multiple listing solution offered, by CoreLogic, to about half of all real estate professionals in North America (US and Canada) has also been renamed. The new name for Matrix is Listing Management Platform.

RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings

While some think of MLS systems only as utility tools, they often overlook the incredible marketing power of the MLS; it delivers the ability to agents to explore with past clients, current customers and prospects via the robust prospecting tools available in MLS systems - such as OneHome from Corelogic.

First Ever, A PropTech Franchise from MooveGuru

MooveGuru is pioneering a their first PropTech franchise program that allows local franchisees to offer their services to local agents and brokers - but this is the first localized service.

Elm Street Technology Acquires Austin-Based Digital Marketing Company OutboundEngine

WAV Group would like to congratulate Elm Street Technology for their 5th acquisition this year. In acquiring Outbound Engine, they take the lead in acquisitions and hold the title of the most active private equity backed company in real estate by unit volume of companies acquired this year (Stone Point Capital is the leader by dollar volume).

NEREN MLS finds effective way to measure technology adoption, especially in an era of increased choice

Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.

By |2021-07-23T08:25:31-07:00July 21st, 2021|Real Estate Technology, Technology|0 Comments

Learning Communications From Compass

Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.

Two Mega-MLSs Connect on Common Data Platform

MARIS and NorthstarMLS understand that data is one of the most coveted resources on the planet. Today, data is the water in real estate’s ecosystem. Without water, there would be no life, just as data is essential to making real estate markets function. These two mega-MLSs are working to provide agents friction-free access to data. And that ultimately benefits consumers. How? MARIS and NorthstarMLS are working together, using NorthstarMLS’s Common Data Platform, to make real estate markets in the Greater Midwest work better by unifying the marketplace around shared listing data. This effort removes the toll gate that currently forces [...]

Proactive Support Builds Better Member Engagement

Agents are busy people. While it’s commonplace to juggle multiple urgent tasks at once, those not-so-urgent duties, such as completing required Continuing Education classes or license renewals, may be forgotten until they, too, are in need of immediate attention. This is where a proactive association can once again prove its value proposition to its members. The Greater Rochester Association of REALTORS® (GRAR) set out to find ways to make it easier for their members to keep track of these important milestones.