Inside AI – Episode 3 with Ashley Fidler: The biggest AI mistake real estate companies are making

The biggest AI mistake real estate companies are making has nothing to do with choosing the wrong technology. It happens earlier, when leaders decide they need AI before deciding what they actually need AI to do. That mistake becomes far more amplified with agentic AI: technology that can take actions on a user’s behalf. Give a person the wrong permission, and the damage may be limited by how quickly that person can act. Give an AI system the same permission, and it can move at lightning speed, touch thousands of records and multiply the risk before anyone realizes what happened. [...]

By |2026-07-16T18:52:35-07:00July 16th, 2026|Artificial Intelligence, Real Estate Technology, Technology|Comments Off on Inside AI – Episode 3 with Ashley Fidler: The biggest AI mistake real estate companies are making
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Your MLS Can Be National too – You just haven’t promoted it that way yet

MLS of Choice acknowledged a truth that MLSs need to compete more aggressively today: brokerage operations do not always fit neatly into legacy MLS boundaries. Brokers operate across markets today, and a handful are national. Agents hold licenses in multiple states. Consumers move, invest, retire, relocate, and buy second homes across the country. Technology platforms are not dependent on a local office, a local association boundary, or a local physical presence.

By |2026-07-07T08:01:03-07:00July 7th, 2026|MLS, MLS Insights, Real Estate Technology|Comments Off on Your MLS Can Be National too – You just haven’t promoted it that way yet
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The new Zillow Workspace: Convenient tool or brokerage replacement?

Zillow’s new pitch for the new Zillow Workspace sounds so friendly, so helpful, and  so wonderfully efficient: “Your business, your tools, one workspace.” Zillow has looked across the real estate industry, seen the frustrating burden of accessing technologies from multiple log-ins, and heroically stepped in to save the day. Zillow Workspace is being positioned as the agent’s “command center” for real estate efficiency. It brings together access to Zillow tools, Follow Up Boss, Dotloop, ShowingTime, Showcase, listing media, showing activity, deal activity, and the promise of lots more integrations to come.

By |2026-06-25T05:29:47-07:00June 25th, 2026|Broker-Agent Information, MLS Insights, Real Estate Technology|Comments Off on The new Zillow Workspace: Convenient tool or brokerage replacement?
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Is AI Ignoring You? Most Real Estate Agents Are Invisible in the New Search Era

Consumers are increasingly turning to AI platforms like ChatGPT, Gemini, Claude, and Perplexity for recommendations—including real estate agents. This article explores why many agents remain invisible to AI, how digital trust signals influence recommendations, and what professionals can do now to improve their AI visibility and future client opportunities.

By |2026-06-17T08:44:42-07:00June 17th, 2026|Artificial Intelligence, Real Estate Technology, Webinars|Comments Off on Is AI Ignoring You? Most Real Estate Agents Are Invisible in the New Search Era
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The Free, Must-Have Digital Payment Tool Helping Brokerages Ditch Paper Checks, Improve Cash Flow, and Keep Agents Happy

A missed earnest money deposit, delayed commission payment, misplaced check, or slow-moving wire can create unnecessary stress, slow down a transaction, or, in the worst case, put a deal at risk. For brokers, the payment process is more than an administrative function. It directly impacts cash flow, agent satisfaction, consumer confidence, and operational efficiency. That is why digital payment solutions like DepositLink are quickly becoming a practical, high-value tool for brokerages of all sizes.

By |2026-05-20T10:53:31-07:00May 20th, 2026|Broker Information, Broker-Agent Information, Real Estate Technology|Comments Off on The Free, Must-Have Digital Payment Tool Helping Brokerages Ditch Paper Checks, Improve Cash Flow, and Keep Agents Happy
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The Build, Buy, Partner Question Just Got Answered. Watch the Webinar and Learn About the Keller Williams Lone Wolf Launch

Bottom line: Keller Williams just embedded Lone Wolf's Transact platform directly inside Command, and the announcement matters far beyond the KW agent base. It is a working blueprint for how the largest brokerages and franchises in North America will resolve the build, buy, partner question over the next 36 months. Every CEO and board member running an organized real estate organization should spend an hour with the recording. I moderated the webinar last week with David Voorhees, who leads Keller Williams Labs, and Kyle Hunter, the Lone Wolf executive who owns the partnership on the vendor side. The conversation was unusually candid. What follows is why broker-owners, MLS executives, and franchise leaders should put the recording on their calendar and what they will take away when they do.

By |2026-04-29T07:37:12-07:00April 29th, 2026|Broker-Agent Information, PropTech, Real Estate Technology, Technology|Comments Off on The Build, Buy, Partner Question Just Got Answered. Watch the Webinar and Learn About the Keller Williams Lone Wolf Launch
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Rechat Sees What Others Missed: The Brokerage as a Complete Business

Rechat’s new Service Network transforms how brokerages deliver ancillary services by embedding them directly into agent workflows. This innovation bridges the execution gap, helping firms drive consistency, improve client experience, and unlock new revenue opportunities.

By |2026-04-22T12:59:33-07:00April 22nd, 2026|Broker Technology Research, CRM, Real Estate Technology|Comments Off on Rechat Sees What Others Missed: The Brokerage as a Complete Business
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Clareity26: An industry in motion, not in transition

Clareity26 didn’t feel like a conference about change. It felt like a conference inside of change. More than 200 MLS executives, brokers, and industry leaders gathered in Tucson with a shared understanding that the rules are shifting in real time. From AI adoption and cybersecurity threats to private listings and legal pressure, the conversations weren’t about what might happen next. They were about what’s happening now. This was also the final Clareity Workshop after a 24-year run. That added weight to every discussion. This wasn’t just another event. It was a moment of reflection for an industry that is being [...]

By |2026-04-03T06:37:07-07:00April 3rd, 2026|Business Intelligence, Conferences, MLS, PropTech, Real Estate Events, Real Estate Technology, Technology, WAV Group Research|Comments Off on Clareity26: An industry in motion, not in transition
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Why the MLS Must Remain the Heart of Data Integrity in Real Estate

If you lead an MLS today, there is a good chance your organization looks very different than it did five years ago. Consolidation is reshaping our industry rapidly, and what started as a local association serving one or two counties is now more likely part of a regional or even multi-state operation. The growth is real and the opportunity is significant. But so is the pressure on the systems that hold it all together.

By |2026-03-26T07:14:09-07:00March 26th, 2026|MLS, MLS Insights, Real Estate Technology|Comments Off on Why the MLS Must Remain the Heart of Data Integrity in Real Estate
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Cotality Welcomes Scott Quinn to the Real Estate Solutions Team

So happy to see Scott Quinn one of our long-time friends and colleagues join the Client Success team at Cotality! Scott has supported the MLS since its beginnings offering online software. Congrats Scott!

By |2026-03-16T12:19:43-07:00March 16th, 2026|Announcements, Real Estate Technology|Comments Off on Cotality Welcomes Scott Quinn to the Real Estate Solutions Team
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Getting AI Adoption Right Inside a Brokerage

AI adoption inside a brokerage is rarely about the technology alone. It hinges on trust, usability, and how people feel once the tool becomes part of daily work. In a recent video interview, Dean Rouso, Senior Vice President of Strategic Initiatives at Baird & Warner, shared what the first months with REMI, the brokerage's AI-powered support assistant, actually looked like on the ground. The video is worth watching in full. Watch Now Early Access Built the Foundation Rouso did not flip a switch and hand AI to 2,800 agents. He gave managers 30 days of access first and asked them [...]

By |2026-03-10T11:09:49-07:00March 10th, 2026|Agent Recruitment, Broker Technology Research, Real Estate Technology|Comments Off on Getting AI Adoption Right Inside a Brokerage
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Scaling Brokerage Knowledge Without Scaling Staff

Every brokerage has the same problem. Agents ask questions all day, every day. About policies. About technology tools. About commission status, disclosure documents, CE requirements, transaction workflows. The questions never stop, and many of them are the same questions asked again and again. Historically, those questions land on managers and staff. Someone picks up the phone. Someone sends a text back on a Saturday night. Someone digs through three different systems to piece together an answer that should have been easy to find. Meanwhile, the work that managers were actually hired to do - coaching, recruiting, driving revenue - gets pushed to the margins.

By |2026-02-23T11:49:21-08:00February 25th, 2026|Artificial Intelligence, Broker Information, Broker Technology Research, Real Estate Technology|Comments Off on Scaling Brokerage Knowledge Without Scaling Staff
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