Acquiring More Profit

The Definitive Guide to Successful Mergers & Acquisitions

Acquiring More Profit

PDF Download – $40

The book covers the complete M&A process literally, from contemplating an acquisition strategy to closing and beyond. You will be led on a complete and thorough journey outlining every phase of the process. 

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Acquiring More Profit – Implementation System 

PDF Download (including editable Word and Excel files of all the samples and worksheets) – $100

This system is designed to be used in conjunction with the strategies and information presented in Acquiring More Profit. The system simplifies the action items needed to begin or expand your M&A initiatives.

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Acquiring More Profit Book and Implementation System Package

PDF Download – $120

Get everything you need to start or expand your M&A growth strategy.  Save $20 when you buy both PDF Downloads. Package includes the editable Word and Excel files of all the samples and worksheets.

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Acquiring More Profit: Online Course

Learn the keys to successful real estate mergers and acquisitions in our new online course, “Acquiring More Profit.” Victor Lund and George Slusser guide you through each chapter of the book and share with you the lessons they have learned while doing 1000’s of M&A transactions. 

Included in the course are digital copies of the book and the Implementation System and over 7 hours of video instruction.

Book Reviews

Acquiring More Profit, The Definitive Guide to Successful Real Estate Brokerage Mergers & Acquisitions by George Slusser and Victor Lund is a must-read for every brokerage executive. I believe there will be many new opportunities for broker/owners to explore and evaluate in terms of expanding their firms, and this book helps breakdown and explain the potential, the challenges and how to make it happen for your business.

John Featherston, Founder & CEO RIS Media

We are proof that the principles, tools, and systems described in this book work. This book is even more comprehensive than the first one which has been our M&A foundation for years. We have grown exponentially through M&A by engaging George and the WAV Group on our last seven acquisitions. They assist us with all phases of the M&A process from valuation to closing. We would not consider doing one without their assistance and now he and Victor are sharing their expertise with everyone.

Larry Rideout, Chairman & Owner Gibson Sotheby’s International Realty

Finally, a comprehensive, evergreen and incredibly easy to digest blue- print for M&A success in the residential real estate space. I’ve experienced both sides of the process as an executive leader. The best advice I can offer is to conduct extraordinary research, be incredibly prepared and have a watertight implementation plan. This book is a stellar re- source that will help you best accomplish those tasks.

Pat Shea, President & CEO Lyon Real Estate

George is a legend in the real estate valuation, mergers, and acquisitions space. Anytime we are doing anything big, I always make sure to discuss it with him. Now he, combined with Victor Lund are offering the benefit of their vast experience to everyone. This book and corresponding Implementation System are a complete master class on how to complete a successful M&A transaction.

Anthony Lamacchia, CEO Lamacchia Companies, Inc.

Meet the Authors

George Slusser
George SlusserManaging Partner M&A Division
After receiving his MBA from the University of Georgia, Slusser began his successful and distinguished career in the real estate industry. He is a best-selling author, sought-after speaker and consultant, and the industry’s preeminent M&A Advisor, having participated in over 1,000 M&A transactions and performed even more valuations. He has led M&A and growth efforts at Merrill Lynch Realty, GMAC Real Estate, NRT, Cendant (now Anywhere), and SVN International.

In addition to his pioneering M&A work, George helped build multiple brands through his executive leadership. He has served as EVP of ERA Real Estate, SVP of Business Development for Cendant, COO of SVN International, and President of Coldwell Banker Commercial, leading all to record expansion and revenue growth.

George joined WAV Group as a Partner in 2021 to launch and lead the M&A Advisory Services Division. There he utilizes a proven team of industry veterans who provide a wide array of Advisory Services, including: strategic planning, succession planning, valuations, research, and both buy and sell side representation. The division helps clients both large and small with tasks ranging from partnership changes or small mergers to the largest and most complex transactions in the industry.

Victor Lund
Victor LundCo-Founding Partner
Victor Lund is a founding partner of WAV Group, the real estate industry’s leading full-service consulting practice. Lund’s personal consulting focuses on operational effectiveness, strategic planning, and M&A Advisory. Brokers, networks, and franchises work with Lund on the buy and sell side of acquisitions, market research, technology selection, optimization and adoption. Technology companies engage Lund for market development, problem resolution, and product positioning strategies.

In addition to his consulting role with WAV Group, Lund is a founder and the CEO of RE Technology, the leading real estate technology and media portal in the United States with more than 1 million visits a month.

Mr. Lund was raised in family-controlled businesses, Lund American and Dynamic Homes. Lund American is the world’s premier aluminum boat manufacturer. Inman News selected Victor Lund as one of the Top 100 Influential Leaders in the Real Estate Industry. He has also been selected on The T360/Swanepoel Power 200 and RISMedia Newsmaker 200.

Acquiring More Profit Book and Implementation System

Get the Book In Paperback

The Definitive Guide to Successful M&A

Acquiring More Profit is the long-awaited update to the real estate industry’s groundbreaking and bestselling M&A book, Acquiring Profit. Many of the foundational principles outlined in the first book helped “kick-start” the M&A frenzy of the past two decades, and have been updated in this edition to reflect the current market conditions and the experience gained from participation in hundreds more actual transactions. 

The book offers practical advice and covers the complete M&A process literally, from contemplating an acquisition strategy to closing and beyond. Readers will be led on a complete and thorough journey outlining every phase of the process. 

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Read The Book Then Take Action

Potential sellers will be evaluating you as a buyer from the first contact through every phase of the process. The forms, scripts and checklists in the Acquiring More Profit Implementation System will demonstrate your preparedness, competence and professionalism leading to a successful transaction.  

  • Save Time and Money
  • Find More Qualified Candidates
  • Prepare Professional Presentations and Offers
  • Transition New Agents More Successfully

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Empower Your Leadership

Get a copy of Acquiring More Profit for each member of your leadership team, empowering them with the knowledge and expertise needed to excel in your M&A endeavors. Our discounted bulk prices make this an incredibly cost-effective investment in your organization’s future. Every broker-owner, office manager, and team leader needs to incorporate the mindset of acquiring growth for their business. 

Acquiring More Profit

Request a consultation or a quote for bulk book orders directly from WAV Group