New 2022 Realtor Tech Survey Reveals Advances, Shortcomings

Today the National Association of Realtors released its annual Technology survey of members, one of my favorite yearly research studies. With over 2,400 responses, it provides excellent insight into how tech innovations are impacting the real estate business now and in the future. Not many surprises, but this new research confirms the acceleration of tech adoption as one positive factor fueled by the pandemic. Here are some quick highlights: -eSigning rules: Looking back at the last 12 months, respondents ranked eSignatures as the most impactful tech tool (79%), with lockboxes (67%) and local MLS apps/technology (67%) tied for second place. [...]

kvCORE Innovates Around Helping Agents Stay Connected to Clients

This past week, Inside Real Estate, the developers of kvCORE released two features that are sure to have an impact on maintaining client relationships. They announced the release of CORE Home and of Sell Pages. In many ways, these two products reimagine very popular data driven applications that consumers love and demand. 

What is the most valuable service buyer agents provide?

One encouraging finding from the study was the high percentage of overall buyer satisfaction with the value provided by their agent. 88% of respondents thought that their agent earned the commission that they received on the home purchase. This is good news for an industry that has seen many “industry disruptors” enter the marketplace over the last several decades.

GO Network Grows Through Training

One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.

Zillow Adds New Feature to Their Brokerage Website

Even after making the conversion from a third party portal to a brokerage website, Zillow continues to innovate on features that the consumer enjoys. In a recent press release, Zillow announced that consumers will be able to remove listings from their search results that they are not interested in.

WAV Group’s partner, Mark A. McLaughlin to join Brian Boero on a special 1000Watt webinar – Sept. 15th @ 10am PST

Register now to watch WAV Group partner, Mark A. McLaughlin - who works with our brokerage clients around executive strategic planning and coaching along with M&A - join Brian Boero Thursday Sept. 15th @ 10am PST to chat about the key issue facing firms today - "How to Navigate in an Uncertain Market."

Shock is Over for BRN Brokers

The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.

Minimize Buyer Frustration with Effective Financing Education and Preparation

Money may or may not buy happiness, but you for sure need it to buy a house. For most people that means getting a mortgage. Thirty-five percent of frustrated homebuyers in the WAV Group Homebuyer Frustration report pointed to the mortgage process being a source of their frustration. One respondent in the study suggested, “There needs to be more workers in the mortgage field to make it run faster.” 

Minimize Buyer Frustration with Adequate Education Upfront

The WAV Group’s recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller’s market.  While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions.

Display Listing Broker Attribution At All Times

There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.

More Funding in Client for Life Category for Brokers

A number of companies are supporting brokers with concierge solutions that solve this problem - and, it's a big problem. Up to 45 Million consumers move a year, and the real estate industry is the tip of the spear that can connect their customers with service providers. With MooveGuru, the entire move and all of the services related to homeownership are in the YourHomeHub portal. From a distribution perspective, MooveGuru is gaining a ton of traction with more than 316,000 agents across over 2,000 brokerages accessing the platform and inviting their customers.

Multiple Brokerage Applications Break the Consumer Relationship

Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.