Brokers, Pay Attention: Agent Bios and Headshots Are Not Optional
If your website features inconsistent photos, uneven bios, and incomplete profiles, that inconsistency becomes your brand.
RateMyAgent and Curated Social Rebrand to Renowned: shifting from property marketing to people marketing
Homes may be the result, but service is the offering. The future belongs to those who market their expertise as well as they market their listings.
LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties
Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.
Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
Recruiting and retaining the right agents in more than just commission splits or lead generation systems. The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.
NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives
The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]
Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]
How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach
LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.
Where is Real Estate SEO Going After August 2024 Core Update on Google Search?
Here we go, as the world turns again in real estate SEO. It didn't take Google long to release the August 2024 Core Update after the judgment in the antitrust case. Google Search announced another core update on August 15, 2024.
Building a Gold Medal Real Estate Brand: Lessons from the Olympics
Just as the Olympics have created one of the world's most enduring brands, real estate professionals can build lasting, impactful brands by following a similar blueprint. Drawing inspiration from the Games, let's explore four fundamental components of a successful brand strategy that can elevate your real estate business to Olympic heights.
The Art of Audience Excitement: A Marketer’s Guide to Igniting Passion
In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:
REAL AI: Free AI image creation, 5 ways agents can use image generators, facts, headlines, and AI Quote of the Week GalleryREAL AI: Free AI image creation, 5 ways agents can use image generators, facts, headlines, and AI Quote of the Week
Artificial Intelligence, Marketing, News, PropTech, Real Estate Technology, Technology, Uncategorized
REAL AI: Free AI image creation, 5 ways agents can use image generators, facts, headlines, and AI Quote of the Week
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 29 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered to your inbox every Monday. Joining the AI image generator movement Have you noticed that the photo or image atop your favorite news story or feature often is crediting Midjourney? Chances are it used to say Adobe Stock, Getty Images, or a similar paid licensing image site. You will still [...]
REAL AI: RPR AI video scripts, Goodbye Google Hello AI, facts, headlines and AI Quote of the Week GalleryREAL AI: RPR AI video scripts, Goodbye Google Hello AI, facts, headlines and AI Quote of the Week
Artificial Intelligence, Builders, Industry Observations, Marketing, Real Estate Technology, Technology
REAL AI: RPR AI video scripts, Goodbye Google Hello AI, facts, headlines and AI Quote of the Week
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 28 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI from RPR creates market trend video scripts Video for real estate agents has presented a conundrum since YouTube launched nearly two decades ago. Agents know the power of video, but most efforts have focused on posting listing videos that get very few buyer clicks. Even though YouTube [...]