In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 29 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered to your inbox every Monday. Joining the AI image generator movement Have you noticed that the photo or image atop your favorite news story or feature often is crediting Midjourney? Chances are it used to say Adobe Stock, Getty Images, or a similar paid licensing image site. You will still [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 28 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI from RPR creates market trend video scripts Video for real estate agents has presented a conundrum since YouTube launched nearly two decades ago. Agents know the power of video, but most efforts have focused on posting listing videos that get very few buyer clicks. Even though YouTube [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 19 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. AI will kill showing traffic but that’s a good thing The big AI takeaway from the 2024 National Association of Realtors Legislative Meetings (known in the industry as Midyear) held this week in Washington, DC, was an unexpected consequence of AI. This concept materialized during the Q&A at the end of the Emerging Business Issues & Technology Forum, "Integrating AI [...]
Emma represents an iconic standard in real estate marketing, combining automation, customization, and brand consistency to deliver unparalleled results.
A compelling email subject line is what’s going to land you in the inbox, enticing your audience to open and engage with your content. Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results.
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 8 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. Will AI fix the real estate video conundrum? Since the debut of YouTube in 2005, real estate agents have been inundated with the message that video is perhaps the single most powerful marketing tool available. Since then, as a recent review of a video platform by Inman's Craig Rowe points out, the adoption of video as [...]
You should be looking at how your brand shows up online. It is not super hard to put enough effort into winning on social media
For almost a decade, we've been working with Ben Caballero, the No. 1-ranked real estate agent in the US since 2013 by RealTrends/HousingWire. If you haven't met Ben, he is one of the hardest-working people in real estate. He also possesses one of the sharpest, most innovative minds. It will come as no surprise to people who follow Ben that he did it again last week. No, Ben didn’t announce a new record-breaking sales record. He's done that multiple times as the first agent to eclipse $1 billion, then $2 billion (several times), and finally $3 billion in sales in [...]
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 7 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI you can wear AI is likely to dominate your holiday shopping. And not just providing you scary-accurate recommendations on Amazon. A blitz of AI wearables is underway, according to news site Axios. Here are just a few early notables: Smart Glasses: Ray-Ban and Meta have teamed up with a new line of smart glasses. Talk [...]
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 6 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI is creating a legal minefield While the Federal government and dozens of states scurry to create AI legislation, AI cases are already filling our courts. Among the most notable lawsuits: Microsoft, GitHub, and OpenAI are being sued for allegedly violating copyright law by reproducing open-source code using AI. Visual artists in a proposed class-action lawsuit [...]
Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading Tech CEO is a resounding – no! But agents are correct. AI is not going to replace them. However, real estate agents who don’t use AI are more likely to be replaced by agents who do. And [...]
