Marketing Archives

Clear brand messaging and value proposition is important for your MLS
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Clear brand messaging and value proposition is important for your MLS

Marketing, MLS, MLS Insights

Clear brand messaging and value proposition is important for your MLS

As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.

By Marilyn Wilson|2023-03-09T11:58:12-08:00March 9th, 2023|Marketing, MLS, MLS Insights|0 Comments

[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder
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[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder

Broker Information, Marketing, Webinars

[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder

Marketing your brokerage isn’t about better ideas, it’s about better execution! When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales. But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.

By Bondilyn Jolly|2023-03-08T12:08:33-08:00March 8th, 2023|Broker Information, Marketing, Webinars|0 Comments

Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency
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Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency

Announcements, Marketing, Our Company, Our Services

Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency

WAV Group is expanding its marketing capabilities with the launch of its full service marketing agency, led by Bondilyn Jolly.

By Marilyn Wilson|2023-02-28T10:49:36-08:00February 28th, 2023|Announcements, Marketing, Our Company, Our Services|0 Comments

Luxury Real Estate Begins with People and Ends with Brand
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Luxury Real Estate Begins with People and Ends with Brand

Business Intelligence, Industry Observations, Marketing

Luxury Real Estate Begins with People and Ends with Brand

The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.

By Victor Lund|2023-01-13T12:26:49-08:00January 17th, 2023|Business Intelligence, Industry Observations, Marketing|0 Comments

How to Name Your Business and Avoid the Branding Errors Fresh Entrepreneurs Make
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How to Name Your Business and Avoid the Branding Errors Fresh Entrepreneurs Make

Business Intelligence, Marketing

How to Name Your Business and Avoid the Branding Errors Fresh Entrepreneurs Make

When establishing a business in any particular industry, you must first gather a deep understanding of your industry, prepare a proper business plan, build a suitable website, and develop a brand strategy that best suits your company and target audience.

By Victor Lund|2022-11-22T10:37:33-08:00November 22nd, 2022|Business Intelligence, Marketing|0 Comments

Building a Fast-Growing Company
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Building a Fast-Growing Company

Marketing, Our Services, Partnerships, PropTech, Thought Leadership

Building a Fast-Growing Company

There is no doubt that entrepreneurs with a successful track record and celebrities with plenty of name recognition have a fast track to successful launches. When companies tie great products with influencer marketing to drive product launches, this is an achievement that normally takes years to accomplish. If you have a product launch in your future, WAV Group would love to discuss the right strategy that will power up your success.

By Victor Lund|2022-10-12T17:19:26-07:00October 17th, 2022|Marketing, Our Services, Partnerships, PropTech, Thought Leadership|0 Comments

Two Tasks That Every Real Estate Marketer Must Review
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Two Tasks That Every Real Estate Marketer Must Review

Marketing

Two Tasks That Every Real Estate Marketer Must Review

Attention digital marketers, if you have not accomplished these two tasks, you need to start today!

By David Gumpper|2022-06-26T11:46:43-07:00June 27th, 2022|Marketing|0 Comments

The Future Role of the Photographer in MLS Listings
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The Future Role of the Photographer in MLS Listings

Data-Driven Culture, Marketing, MLS, Real Estate Technology

The Future Role of the Photographer in MLS Listings

The focus of the multiple listing service companies across America has been on the proper licensing of photography. The person taking the media – either photo or video - owns it unless you have an agreement otherwise. They license the media for a specific use. When it is contributed to the MLS compilation, the MLS requires a limited, perpetual license for MLS purposes.

By Victor Lund|2022-03-30T10:37:00-07:00March 31st, 2022|Data-Driven Culture, Marketing, MLS, Real Estate Technology|2 Comments

Display Listing Broker Attribution At All Times
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Display Listing Broker Attribution At All Times

Broker-Agent Information, Communications and PR, MLS Insights, Technology Evaluation, Thought Leadership

Display Listing Broker Attribution At All Times

There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.

By Victor Lund|2022-03-30T10:34:39-07:00March 28th, 2022|Broker-Agent Information, Communications and PR, MLS Insights, Technology Evaluation, Thought Leadership|0 Comments

Multiple Brokerage Applications Break the Consumer Relationship
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Multiple Brokerage Applications Break the Consumer Relationship

Broker-Agent Information, Business Intelligence, Communications and PR, Technology Evaluation

Multiple Brokerage Applications Break the Consumer Relationship

Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.

By Victor Lund|2022-03-23T08:35:00-07:00March 23rd, 2022|Broker-Agent Information, Business Intelligence, Communications and PR, Technology Evaluation|0 Comments

The Color of the Year is “Very Peri”
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The Color of the Year is “Very Peri”

Marketing, Research

The Color of the Year is “Very Peri”

In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]

By Kevin Hawkins|2022-01-27T07:25:10-08:00January 26th, 2022|Marketing, Research|0 Comments

The Children Are the Future
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The Children Are the Future

Marketing, Metaverse, NFT

The Children Are the Future

We are in a unique period of time in business. WAV Group has been spending a lot of time in Web3 and it is a steep learning curve. What is clear to me when meeting with senior executives in marketing and communications projects for NFT drops, is that most seasoned execs are clueless about this new genre of marketing.

By Victor Lund|2022-01-09T23:07:37-08:00January 12th, 2022|Marketing, Metaverse, NFT|0 Comments