By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 7 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI you can wear AI is likely to dominate your holiday shopping. And not just providing you scary-accurate recommendations on Amazon. A blitz of AI wearables is underway, according to news site Axios. Here are just a few early notables: Smart Glasses: Ray-Ban and Meta have teamed up with a new line of smart glasses. Talk [...]
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 6 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI is creating a legal minefield While the Federal government and dozens of states scurry to create AI legislation, AI cases are already filling our courts. Among the most notable lawsuits: Microsoft, GitHub, and OpenAI are being sued for allegedly violating copyright law by reproducing open-source code using AI. Visual artists in a proposed class-action lawsuit [...]
Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading Tech CEO is a resounding – no! But agents are correct. AI is not going to replace them. However, real estate agents who don’t use AI are more likely to be replaced by agents who do. And [...]
Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar
We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors® and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents." This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters.
As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.
Marketing your brokerage isn’t about better ideas, it’s about better execution! When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales. But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.
WAV Group is expanding its marketing capabilities with the launch of its full service marketing agency, led by Bondilyn Jolly.
The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.
When establishing a business in any particular industry, you must first gather a deep understanding of your industry, prepare a proper business plan, build a suitable website, and develop a brand strategy that best suits your company and target audience.
There is no doubt that entrepreneurs with a successful track record and celebrities with plenty of name recognition have a fast track to successful launches. When companies tie great products with influencer marketing to drive product launches, this is an achievement that normally takes years to accomplish. If you have a product launch in your future, WAV Group would love to discuss the right strategy that will power up your success.
Attention digital marketers, if you have not accomplished these two tasks, you need to start today!
The focus of the multiple listing service companies across America has been on the proper licensing of photography. The person taking the media – either photo or video - owns it unless you have an agreement otherwise. They license the media for a specific use. When it is contributed to the MLS compilation, the MLS requires a limited, perpetual license for MLS purposes.