Real AI: AI will kill showing traffic, headlines, fast facts and AI quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 19 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly.  AI will kill showing traffic but that’s a good thing The big AI takeaway from the 2024 National Association of Realtors Legislative Meetings (known in the industry as Midyear) held this week in Washington, DC, was an unexpected consequence of AI. This concept materialized during the Q&A at the end of the Emerging Business Issues & Technology Forum, "Integrating AI [...]

5 Tips For Better Email Open Rates, Plus PROVEN Plug & Play Subject Lines

A compelling email subject line is what’s going to land you in the inbox, enticing your audience to open and engage with your content.  Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results.

By |2024-04-08T05:58:14-07:00April 8th, 2024|Broker-Agent Information, Marketing|0 Comments

Real AI: The coming AI real estate video revolution, A look at Sora, facts, headlines and an AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 8 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. Will AI fix the real estate video conundrum? Since the debut of YouTube in 2005, real estate agents have been inundated with the message that video is perhaps the single most powerful marketing tool available. Since then, as a recent review of a video platform by Inman's Craig Rowe points out, the adoption of video as [...]

Ben does it again: The world’s most productive agent invents SpecDeck for homebuilders

For almost a decade, we've been working with Ben Caballero, the No. 1-ranked real estate agent in the US since 2013 by RealTrends/HousingWire. If you haven't met Ben, he is one of the hardest-working people in real estate. He also possesses one of the sharpest, most innovative minds. It will come as no surprise to people who follow Ben that he did it again last week. No, Ben didn’t announce a new record-breaking sales record. He's done that multiple times as the first agent to eclipse $1 billion, then $2 billion (several times), and finally $3 billion in sales in [...]

Real AI: Wearable AI, Canva Masters Image Generation, and 5 New AI Facts

By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 7 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI you can wear AI is likely to dominate your holiday shopping. And not just providing you scary-accurate recommendations on Amazon. A blitz of AI wearables is underway, according to news site Axios. Here are just a few early notables: Smart Glasses: Ray-Ban and Meta have teamed up with a new line of smart glasses. Talk [...]

Real AI: Legal minefield, 5 Facts and AI Meme of the week

By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 6 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI is creating a legal minefield While the Federal government and dozens of states scurry to create AI legislation, AI cases are already filling our courts. Among the most notable lawsuits: Microsoft, GitHub, and OpenAI are being sued for allegedly violating copyright law by reproducing open-source code using AI. Visual artists in a proposed class-action lawsuit [...]

AI tied to CRMs is the first big wave

Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading Tech CEO is a resounding – no! But agents are correct. AI is not going to replace them. However, real estate agents who don’t use AI are more likely to be replaced by agents who do. And [...]

Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar

We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors®  and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents."  This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters. 

By |2023-09-05T05:17:29-07:00August 18th, 2023|Agent Recruitment, Broker Information, Marketing|0 Comments

Clear brand messaging and value proposition is important for your MLS

As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.

By |2023-03-09T11:58:12-08:00March 9th, 2023|Marketing, MLS, MLS Insights|0 Comments

[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder

Marketing your brokerage isn’t about better ideas, it’s about better execution!  When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales.  But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.

By |2023-11-28T06:21:37-08:00March 8th, 2023|Broker Information, Marketing, Webinars|0 Comments