Login

Register

Login

Register

Is that a listing in your pocket or are you just happy to read this?

Midwest Real Estate Data or MRED, a perennial industry modernizer, released at the CMLS annual meeting in Salt Lake City, a new definitive guide to one of the hottest topics in our industry today.

By |2019-10-23T08:50:56-07:00October 22nd, 2019|Marketing, MLS, MLS Insights|0 Comments

Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go

One of the largest real estate companies in Middle Tennessee, Nashville’s powerhouse brokerage Parks Realty is the latest brokerage to create a local iBuyer Platform.

May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By |2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|6 Comments

Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.

The Biggest Marketing Success in the History of The National Association of REALTORS®

NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.

By |2019-08-26T15:47:00-07:00August 23rd, 2019|Broker-Agent Information, Main category, Marketing, NAR|1 Comment

Community Data Marketing: BHHS Fox and Roach Gets Creative

In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.

By |2019-08-09T12:21:50-07:00August 7th, 2019|Broker-Agent Information, Marketing, Technology|0 Comments

Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown

BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?

By |2019-08-02T13:54:40-07:00August 2nd, 2019|Broker-Agent Information, Marketing|0 Comments

Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company

Agile is mostly known as a software development approach though which requirements and solutions evolve through short sprint processes and team collaboration. In marketing terms, agile is a process of applying short sprints of highly focused marketing.

By |2019-07-25T01:23:07-07:00July 24th, 2019|Marketing|0 Comments

Real Estate Journalists Heading to Austin

Since 1929, the non-profit NAREE has been a place where real estate writers, editors, columnists, authors, and communicators come together to learn, as well as exchange ideas and best practices and get to know one another better.

By |2019-06-11T09:57:54-07:00June 11th, 2019|Conferences, Main category, Marketing|0 Comments

Stellar MLS is Live and Shooting for the Stars!

Stellar MLS has laid it down for other MLSs around the country to follow. They are setting a bar higher and higher for themselves to ensure that every product, service, contact, event, and marketing program is Stellar.  They won’t stop until they get feedback in every aspect of their business.

Marketing tip: Pay more attention to Gen Xers

The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]

By |2019-04-10T16:02:11-07:00April 10th, 2019|Marketing|0 Comments