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Lets Get Our Language Right

In real estate, agents and brokers talk about sales. They talk about how many and how much.   Time to get our language right. Instead, let's say.....   On behalf of our clients, we have negotiated XXX transactions for $xxxxxx.   Stop saying that you sell. Start saying that you negotiate. Reclaim your value.   Think about it.   Short post.

By |2018-10-25T18:24:19+00:00October 25th, 2018|Business Intelligence, Main category, Marketing|0 Comments

Tune-Up Your Listing Presentation

There is nothing more important in real estate than the listing presentation. It is the single most place where you position yourself as the prize, not the contestant. If you want to convert new clients predictably and sustainably, the listing presentation is the first place to start.

By |2018-09-18T06:59:47+00:00September 17th, 2018|Marketing|0 Comments

Successful Consumer Experience Requires Broker-Agent Partnership

Three-quarters of the year of conferences and workshops have passed, and a common theme – out of many – has appeared. The industry’s dive into the consumers journey in real estate is the epicenter of today’s evolving business models. How these business models deliver a unique consumer experience through the marketing technology stack (MarTech), requires that they solve the fragmented systems of consumer data and find consumers who only engage when addressed with the right message, at the right time, and within the right medium or channel.

By |2018-09-10T14:12:42+00:00September 10th, 2018|Marketing|0 Comments

Best Instagram Post Ever

When it comes to social media marketing, I tend to watch the strategies of teenagers more than real estate social media gurus. The gurus are great at what they do, training agents and firms on how to run successful campaigns and build authentic audiences. But the kids are where innovation comes from.

By |2018-08-31T06:36:34+00:00August 31st, 2018|Main category, Marketing, Uncategorized|3 Comments

myPlanit Receives First Ever 5-Star Product Rating from Inman

WAV GROUP has gotten acquainted with myPlanit and it's CEO Adrienne Meisels. Adrienne is a fantastic person who is super smart and developing a very creative application that lets agents look at a map to see the places they have gone (like listing appointments, open houses, etc) and visualize their journey on a timeline. It's a lot more than that, but you can appreciate how this example would benefit an agent. Adrienne uses the term The Internet of You. myPlanit does the work for you by privately and securely tracking the things that you do, for you. Inman News gave [...]

MoxiWorks to deliver LeadingRE Cloud Data Services Ahead of Big Franchises

In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has [...]

Inside Real Estate Acquires Circlepix

Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is [...]

Study Says Longer Tweets are Better

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]

eXp Realty Named a Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards

I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record $48.1 million from $15.8 million in the third quarter of 2016. This represents 22% growth quarter-over-quarter, from $39.6 million in the second quarter of 2017. Gross margin grew 96% year-over-year for [...]

By |2017-12-06T14:15:58+00:00December 6th, 2017|Broker-Agent Information, Marketing|0 Comments

Boyenga Team Delivers Online Excellence Through Chime

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology [...]

By |2017-12-04T14:02:29+00:00December 4th, 2017|Clients, Marketing, MLS Insights, Technology Evaluation|0 Comments

Desperate for more inventory for your agents to sell? Teach them about “Speed to Lead” and get the deal!

In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell!   Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last!   How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?

By |2018-08-20T12:47:28+00:00September 22nd, 2017|Clients, Marketing, Our Services, Technology Evaluation|0 Comments

Redfin Offers Method To Modernize IDX

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]