Delta Media’s “Fresh” take on real estate advertising

Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]

Delivering on Your Own Brokerage’s Secret Sauce

Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.

By |2021-07-26T17:57:52-07:00July 27th, 2021|Marketing, Our Company, Our Services|0 Comments

Staying In Touch vs. Spamming Too Much

The great unsolved challenge for real estate professionals is cracking the code to staying in touch with the people in their database. I am sure that agents across America found a bunch of unsubscribe notices in their inbox this morning - depleted databases.

By |2021-06-21T10:40:06-07:00June 21st, 2021|CRM, Marketing, Technology|0 Comments

Third Parties May Have Lots of Traffic, but MLSs Deliver Significantly More Serious Customer Inquiries

For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.

By |2021-05-20T16:07:52-07:00May 20th, 2021|Marketing, MLS, Technology|1 Comment

A podcast classic: Joe Rand rants and raves about relevant content and digital marketing

Podcasts have been popular during the last decade and have flourished during the pandemic. Over 55% of the US population have listened to podcasts, and over 155 million people listen to at least one podcast every week. With over 700,000 active podcasts and 29 million episodes, choices are abundant. In real estate, here's one every agent should enjoy: Snapshot. The Snapshot podcast, featuring Homesnap’s Gayle Weiswasser, delivers solid takeaways from every episode. Gayle is easy to listen to, is a skilled interviewer, and also is a top industry expert. With over 150 podcasts to date, Gayle talks to real estate [...]

By |2021-03-19T17:38:37-07:00March 19th, 2021|Broker Public Portal, Marketing, Podcast|0 Comments

Looking to progress in your marketing career? Join CoreLogic Today!

Corelogic, a $1.95 billion leader of real estate software and insights with more than 6,000 employees globally serving the financial services and insurance industries is looking for a Senior Marketing Leader in their real estate division.

By |2020-12-10T11:00:29-08:00December 10th, 2020|Marketing, Recruiting|0 Comments

How goli’ Marketers Are Blowing It with Their Influencer Strategy

In real estate, word-of-mouth marketing is everything. With consumers, it drives repeat and referral business. Technology used by top producing brokers, agents, and teams influences others to use products.

By |2020-09-08T14:21:13-07:00September 10th, 2020|Marketing|1 Comment

Research-Powered Communication is Rocket Fuel for Marketing

The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.

By |2020-08-11T09:12:25-07:00August 11th, 2020|Communications and PR, Marketing, Our Services|0 Comments

All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It

A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.

By |2020-08-10T12:26:38-07:00August 10th, 2020|Communications and PR, Marketing, Our Services|4 Comments

The Art of the Quote in a news release

The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.

Communications Planning & Preparation Best Practices

If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.

Industry Veteran Myra Jolivet Joins WAV Group

Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]

By |2020-06-25T07:56:24-07:00June 15th, 2020|Marketing, Press Releases|2 Comments