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May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By |2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|6 Comments

Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.

The Biggest Marketing Success in the History of The National Association of REALTORS®

NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.

By |2019-08-26T15:47:00-07:00August 23rd, 2019|Broker-Agent Information, Main category, Marketing, NAR|1 Comment

Community Data Marketing: BHHS Fox and Roach Gets Creative

In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.

By |2019-08-09T12:21:50-07:00August 7th, 2019|Broker-Agent Information, Marketing, Technology|0 Comments

Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown

BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?

By |2019-08-02T13:54:40-07:00August 2nd, 2019|Broker-Agent Information, Marketing|0 Comments

Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company

Agile is mostly known as a software development approach though which requirements and solutions evolve through short sprint processes and team collaboration. In marketing terms, agile is a process of applying short sprints of highly focused marketing.

By |2019-07-25T01:23:07-07:00July 24th, 2019|Marketing|0 Comments

Real Estate Journalists Heading to Austin

Since 1929, the non-profit NAREE has been a place where real estate writers, editors, columnists, authors, and communicators come together to learn, as well as exchange ideas and best practices and get to know one another better.

By |2019-06-11T09:57:54-07:00June 11th, 2019|Conferences, Main category, Marketing|0 Comments

Stellar MLS is Live and Shooting for the Stars!

Stellar MLS has laid it down for other MLSs around the country to follow. They are setting a bar higher and higher for themselves to ensure that every product, service, contact, event, and marketing program is Stellar.  They won’t stop until they get feedback in every aspect of their business.

Marketing tip: Pay more attention to Gen Xers

The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]

By |2019-04-10T16:02:11-07:00April 10th, 2019|Marketing|0 Comments

Best PR Quotes of All Time

My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.

Free Podcast Series from the #1 Ranked Real Estate Agent in the World

Here's a great Holiday gift and it's free: a new, four-part real estate Podcast series that's available today featuring the wisdom and a little wit from Ben Caballero. Ben is the world's #1 ranked real estate agent. He's also the first and only agent in U.S. history ever to exceed the $1 billion mark for residential sales transaction volume in a single year, a feat he has achieved in each of the last three years. At the WAV Group, we've been working with the legendary Ben Caballero and HomesUSA.com for a few years now. We've had the honor of working with him [...]

By |2018-12-05T07:07:52-07:00December 5th, 2018|Broker-Agent Information, Clients, Marketing, MLS, Technology|0 Comments