NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives

The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]

By |2025-03-28T09:07:52-07:00April 1st, 2025|Broker-Agent Information, Business Intelligence, Marketing, Research|Comments Off on NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives
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Key Digital Experience Insights for Real Estate Brokerages to Thrive Online

Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]

By |2025-03-11T08:19:59-07:00March 11th, 2025|Broker Technology Research, Marketing, Real Estate Technology|Comments Off on Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
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How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach

LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.

By |2025-03-16T06:56:14-07:00February 17th, 2025|Broker Information, Broker-Agent Information, Marketing|Comments Off on How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach
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Where is Real Estate SEO Going After August 2024 Core Update on Google Search?

Here we go, as the world turns again in real estate SEO. It didn't take Google long to release the August 2024 Core Update after the judgment in the antitrust case. Google Search announced another core update on August 15, 2024.

By |2024-08-31T06:59:14-07:00September 4th, 2024|Marketing, SEO|Comments Off on Where is Real Estate SEO Going After August 2024 Core Update on Google Search?
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Building a Gold Medal Real Estate Brand: Lessons from the Olympics

Just as the Olympics have created one of the world's most enduring brands, real estate professionals can build lasting, impactful brands by following a similar blueprint. Drawing inspiration from the Games, let's explore four fundamental components of a successful brand strategy that can elevate your real estate business to Olympic heights.

By |2024-08-07T05:05:01-07:00August 7th, 2024|Broker Information, Marketing, PropTech|Comments Off on Building a Gold Medal Real Estate Brand: Lessons from the Olympics
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The Art of Audience Excitement: A Marketer’s Guide to Igniting Passion

In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:

By |2025-03-16T07:08:10-07:00July 25th, 2024|Broker Information, Marketing|Comments Off on The Art of Audience Excitement: A Marketer’s Guide to Igniting Passion
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REAL AI: Free AI image creation, 5 ways agents can use image generators, facts, headlines, and AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 29 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered to your inbox every Monday. Joining the AI image generator movement Have you noticed that the photo or image atop your favorite news story or feature often is crediting Midjourney? Chances are it used to say Adobe Stock, Getty Images, or a similar paid licensing image site. You will still [...]

By |2024-07-19T08:13:48-07:00July 19th, 2024|Artificial Intelligence, Marketing, News, PropTech, Real Estate Technology, Technology, Uncategorized|Comments Off on REAL AI: Free AI image creation, 5 ways agents can use image generators, facts, headlines, and AI Quote of the Week
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REAL AI: RPR AI video scripts, Goodbye Google Hello AI, facts, headlines and AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 28 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI from RPR creates market trend video scripts Video for real estate agents has presented a conundrum since YouTube launched nearly two decades ago. Agents know the power of video, but most efforts have focused on posting listing videos that get very few buyer clicks. Even though YouTube [...]

By |2024-07-15T12:41:57-07:00July 12th, 2024|Artificial Intelligence, Builders, Industry Observations, Marketing, Real Estate Technology, Technology|Comments Off on REAL AI: RPR AI video scripts, Goodbye Google Hello AI, facts, headlines and AI Quote of the Week
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Real AI: AI will kill showing traffic, headlines, fast facts and AI quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 19 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly.  AI will kill showing traffic but that’s a good thing The big AI takeaway from the 2024 National Association of Realtors Legislative Meetings (known in the industry as Midyear) held this week in Washington, DC, was an unexpected consequence of AI. This concept materialized during the Q&A at the end of the Emerging Business Issues & Technology Forum, "Integrating AI [...]

By |2024-05-10T10:31:33-07:00May 10th, 2024|Artificial Intelligence, Computer Vision, Marketing, PropTech, Real Estate Technology, RESO, Technology, Virtual Real Estate, Virtual Tours|Comments Off on Real AI: AI will kill showing traffic, headlines, fast facts and AI quote of the week
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5 Tips For Better Email Open Rates, Plus PROVEN Plug & Play Subject Lines

A compelling email subject line is what’s going to land you in the inbox, enticing your audience to open and engage with your content.  Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results.

By |2025-03-16T07:11:14-07:00April 8th, 2024|Broker-Agent Information, Marketing|Comments Off on 5 Tips For Better Email Open Rates, Plus PROVEN Plug & Play Subject Lines
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Real AI: The coming AI real estate video revolution, A look at Sora, facts, headlines and an AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 8 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. Will AI fix the real estate video conundrum? Since the debut of YouTube in 2005, real estate agents have been inundated with the message that video is perhaps the single most powerful marketing tool available. Since then, as a recent review of a video platform by Inman's Craig Rowe points out, the adoption of video as [...]

By |2024-05-13T13:49:43-07:00February 23rd, 2024|Artificial Intelligence, Marketing, PropTech, Real Estate Technology, Technology|Comments Off on Real AI: The coming AI real estate video revolution, A look at Sora, facts, headlines and an AI Quote of the Week
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