The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.
When establishing a business in any particular industry, you must first gather a deep understanding of your industry, prepare a proper business plan, build a suitable website, and develop a brand strategy that best suits your company and target audience.
There is no doubt that entrepreneurs with a successful track record and celebrities with plenty of name recognition have a fast track to successful launches. When companies tie great products with influencer marketing to drive product launches, this is an achievement that normally takes years to accomplish. If you have a product launch in your future, WAV Group would love to discuss the right strategy that will power up your success.
Attention digital marketers, if you have not accomplished these two tasks, you need to start today!
The focus of the multiple listing service companies across America has been on the proper licensing of photography. The person taking the media – either photo or video - owns it unless you have an agreement otherwise. They license the media for a specific use. When it is contributed to the MLS compilation, the MLS requires a limited, perpetual license for MLS purposes.
There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.
Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.
In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]
We are in a unique period of time in business. WAV Group has been spending a lot of time in Web3 and it is a steep learning curve. What is clear to me when meeting with senior executives in marketing and communications projects for NFT drops, is that most seasoned execs are clueless about this new genre of marketing.
Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]
Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.
