Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar

We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors®  and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents."  This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters. 

By |2023-09-05T05:17:29-07:00August 18th, 2023|Agent Recruitment, Broker Information, Marketing|Comments Off on Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar
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Clear brand messaging and value proposition is important for your MLS

As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.

By |2023-03-09T11:58:12-08:00March 9th, 2023|Marketing, MLS, MLS Insights|Comments Off on Clear brand messaging and value proposition is important for your MLS
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[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder

Marketing your brokerage isn’t about better ideas, it’s about better execution!  When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales.  But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.

By |2023-11-28T06:21:37-08:00March 8th, 2023|Broker Information, Marketing, Webinars|Comments Off on [WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder
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Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency

WAV Group is expanding its marketing capabilities with the launch of its full service marketing agency, led by Bondilyn Jolly.

By |2023-02-28T10:49:36-08:00February 28th, 2023|Announcements, Marketing, Our Company, Our Services|Comments Off on Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency
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Luxury Real Estate Begins with People and Ends with Brand

The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.

By |2023-01-13T12:26:49-08:00January 17th, 2023|Business Intelligence, Industry Observations, Marketing|Comments Off on Luxury Real Estate Begins with People and Ends with Brand
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How to Name Your Business and Avoid the Branding Errors Fresh Entrepreneurs Make

When establishing a business in any particular industry, you must first gather a deep understanding of your industry, prepare a proper business plan, build a suitable website, and develop a brand strategy that best suits your company and target audience. 

By |2022-11-22T10:37:33-08:00November 22nd, 2022|Business Intelligence, Marketing|Comments Off on How to Name Your Business and Avoid the Branding Errors Fresh Entrepreneurs Make
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Building a Fast-Growing Company

There is no doubt that entrepreneurs with a successful track record and celebrities with plenty of name recognition have a fast track to successful launches. When companies tie great products with influencer marketing to drive product launches, this is an achievement that normally takes years to accomplish. If you have a product launch in your future, WAV Group would love to discuss the right strategy that will power up your success.

By |2022-10-12T17:19:26-07:00October 17th, 2022|Marketing, Our Services, Partnerships, PropTech, Thought Leadership|Comments Off on Building a Fast-Growing Company
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The Future Role of the Photographer in MLS Listings

The focus of the multiple listing service companies across America has been on the proper licensing of photography. The person taking the media – either photo or video - owns it unless you have an agreement otherwise. They license the media for a specific use. When it is contributed to the MLS compilation, the MLS requires a limited, perpetual license for MLS purposes.

By |2022-03-30T10:37:00-07:00March 31st, 2022|Data-Driven Culture, Marketing, MLS, Real Estate Technology|2 Comments
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Display Listing Broker Attribution At All Times

There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.

By |2022-03-30T10:34:39-07:00March 28th, 2022|Broker-Agent Information, Communications and PR, MLS Insights, Technology Evaluation, Thought Leadership|Comments Off on Display Listing Broker Attribution At All Times
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Multiple Brokerage Applications Break the Consumer Relationship

Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.

By |2022-03-23T08:35:00-07:00March 23rd, 2022|Broker-Agent Information, Business Intelligence, Communications and PR, Technology Evaluation|Comments Off on Multiple Brokerage Applications Break the Consumer Relationship
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The Color of the Year is “Very Peri”

In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]

By |2022-01-27T07:25:10-08:00January 26th, 2022|Marketing, Research|Comments Off on The Color of the Year is “Very Peri”
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