Both brokerage and candidate are aiming for perfect alignment, so expect brokerage recruitment objections from prospective agents.
Recruiting real estate agents is a crucial task for any brokerage. It's essential to ask the right questions during the interview process.
Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar
We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors® and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents." This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters.
SphereBuilder™ marketing automation and analytics now available for select brokerages across the United States. This week, Collabra Technology, Inc. (“Collabra Technology”) unveiled an enterprise version of their SphereBuilder™ digital marketing platform to over 300 real estate agents under a strategic alliance with Windermere Spokane. Collabra Technologies is now accepting meetings with other technology-forward brokerages and organizations looking for powerful insight into the marketing initiatives of their organization. Over my years in working in real estate marketing technology, I’ve seen (and believed) in a lot of marketing productivity products hitting the market, only to find that many of them fall short of delivering an intuitive, resourceful experience that drives and supports agent adoption, coaching and retention. Collabra Technology’s SphereBuilder platform could be the exception to the rule.
Marketing your brokerage isn’t about better ideas, it’s about better execution! When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales. But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.