As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.
One of the first steps in building brand awareness for an MLS is to establish a separate brand identity that is distinct from the association. This means creating a unique logo, color scheme, and messaging that represents the MLS and its purpose. By creating a separate brand identity, you can communicate the value of the MLS more effectively and avoid confusing customers with mixed messaging.
Another important factor in building brand awareness for your MLS is to prioritize it on your website. This means giving it prominent placement on your homepage, rather than burying it in a tab or dropdown menu. When customers visit your website, they should be able to easily find information about your MLS and its benefits.
Clear and consistent communication is also crucial to building brand awareness for your MLS. This means ensuring that all messaging and marketing materials are aligned with your brand identity and that they communicate the value of the MLS in a clear and compelling way. Explore using a variety of channels to reach your target audience, including social media, email marketing, and targeted advertising.
In addition to these strategies, also consider partnering with other organizations and businesses to increase your MLS’s visibility. For example, you could partner with local brokerages or popular technology companies to co-promote your MLS and share resources. You could also sponsor events or host educational seminars to showcase the value of the MLS to your subscribers.
Ultimately, building brand awareness for your MLS requires a strategic and consistent approach. By establishing a separate brand identity, prioritizing your MLS on your website, and communicating its value clearly and consistently, you can increase awareness and improve satisfaction. By partnering with other organizations and businesses, you can expand your reach and increase the impact of your efforts. With the right strategy and approach, you can build a strong and recognizable brand for your MLS.
WAV Group has just expanded its marketing services with the addition of industry veteran Bondilyn Jolly. Read the full press release.