The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R) is no stranger to innovation and REALTOR empowerment. Their efforts to inspire and deliver electronic forms and digital signatures has changed the landscape forever. They developed and deployed a legal action fund and the largest Realtor Legal Hotline in the world. In 1978, they supported Proposition 13 to limit property tax hikes.
Today, C.A.R announced that they have made an investment in Milestones, and are making the Milestones Homeownership Hubs a member benefit for all California Realtors. This is in-line with their vision and mission:
C.A.R. Mission Statement
The purpose of the CALIFORNIA ASSOCIATION OF REALTORS® is to serve its membership in developing and promoting programs and services that will enhance the members’ freedom and ability to conduct their individual businesses successfully with integrity and competency, and through collective action, to promote real property ownership and the preservation of real property rights.
C.A.R. Vision Statement
The REALTOR® organization will be the pre-eminent source of essential business services and the association of choice for real estate professionals committed to excellence.
If you are an MLS or Association, Milestones will be at the upcoming CMLS conference held in Indianapolis, IN Sept. 28 – 30th. Be sure to reach out to Mike Malinowski – firstname.lastname@example.org – to set up an introductory meeting.
If you are a California broker or agent – be sure to check out the Milestones website to see what this innovation is all about. Milestones will have a booth at the upcoming state convention.
Please see below for the full press release.
CALIFORNIA ASSOCIATION OF REALTORSⓇ to Offer Milestones as Member Benefit
Launch Follows Series A Investment in Milestones
LOS ANGELES (Sept. 22, 2022) – Milestones (milestones.ai), the all-in-one homeowner portal making it easier for consumers to buy, move, sell, and manage their home, is pleased to announce that the CALIFORNIA ASSOCIATION OF REALTORSⓇ (C.A.R.) will be launching Milestones as a member benefit to its more than 217,000 REALTORSⓇ members. The launch follows a Series A investment C.A.R. made in Milestones, which closed earlier this year.
Milestones is the first technology firm to deliver a homeownership portal similar to consumer offerings for managing healthcare, personal finance, and education. Milestones monitors the value of your home, provides search for homes for sale, and even manages the selling process. Milestones client portals are made available to consumers at no cost through any California REALTORSⓇ. “This new member benefit is being launched at an opportune time,” says C.A.R. President Otto Catrina. “Milestones addresses some key strategic goals of our association, which includes investing in new technologies that enhance a deeper advisory relationship between our members and homeowners,” Catrina says.
This partnership is the first of its kind and further solidifies C.A.R.’s position as a leader in providing high-value technology tools and educational content to its members at a pivotal time when the California housing market is experiencing a slowdown in transaction volume. More than ever, it is critical for real estate agents to identify opportunities for engaging their existing and prospective customers in new, creative ways. Through Milestones, members will be able to invite clients into web-based homeownership hubs to manage home maintenance, view home value, monitor home sales in their area, search for property, and even identify mortgage refinance or HELOC options. Never before have REALTORSⓇ had a more comprehensive application to maintain a close customer relationship by supporting every aspect of homeownership including buying, selling, moving, and owning.
C.A.R. is launching this member benefit at its REimagine! Conference & Expo October 11-13, 2022, at the Long Beach Convention Center. After the launch, members will access their Milestones account though the CAR.org website where they will be able to invite clients into hubs.
The most significant benefit to consumers is having the support of their real estate advisors in managing homeownership between transactions. “Managing a home is complicated,” says Dustin Gray, Milestones Founder and CEO. “The average home has more than 150 systems that need to be maintained, and consumers need help keeping it all organized. Gutters need to be cleared, water filters replaced, concrete sealed, dryer vents cleaned and so on. Milestones has checklists for all of it, complete with DIY videos or access to professionals who will do it for you. The CALIFORNIA ASSOCIATION OF REALTORSⓇ is our first launch partner for the Association and MLS channel and is an outstanding industry leader,” says Gray.
Watch this video from C.A.R. Treasurer, Heather Ozur about Milestones
Watch this introductory video to Milestones by CEO, Dustin Gray
Milestones is a customer-for-life experience platform for buying, selling, and managing home ownership – provided to consumers by professionals in real estate, mortgage, insurance, and title. The integrated and open platform creates private personalized client portals where agents can stay connected, educate, and create value at every stage of the homeowner journey.
Learn more at Milestones.ai.
About California Association of REALTORS®
Leading the way…® in California real estate for more than 110 years, the CALIFORNIA ASSOCIATION OF REALTORS® is one of the largest state trade organizations in the United States with more than 217,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
For more information, please visit CAR.org