This week’s adventure found me looking at product usage reports from a bunch of technology companies. An MLS client was interested in gaining insight to members usage of their technology product offerings. All I have to say is, “REally!”
Are you tired of reading about the billions of dollars being invested to convert many of the real estate industry’s brokerages and franchises? Are you wondering how you are going to compete to recruit and retain agents and without killing your own bottomline?
A tremendous amount of energy and money has been invested into moving consumers from a digital experience into an agent relationship. Consumer research performed by the National Association of REALTORS® regularly indicates that consumers start their process of buying or selling online before connecting with a Realtor®. I do not think anyone denies it.
Every agent and broker know they SHOULD have accurate square footage that they measured themselves or hired a professional for, yet many today still rely on square footage listed in public records without any verification of accuracy.
Inside Real Estate, a leading national developer of enterprise cloud software solutions in real estate today announced that the company has experienced rapid growth in both revenue and customer adoption, garnering 150,000 users to their platform in 2018. With YoY growth at 300+% in both customer base and revenue, Inside Real Estate is one of the fastest growing technology companies in the industry.
WAV Group recently fielded its WAV Group 2019 CRM Effectiveness Study. The study distributed to 71,581 brokers across the country clearly demonstrated that Client Relationship Management (CRM) solutions are becoming mainstream.
North Carolina Regional Multiple Listing Service (NCRMLS), located in the stunning Coastal Carolina region on the Eastern side of North Carolina is seeking a new Chief Executive Officer.
Virtual Properties® a leading real estate broker and agent software provider serving 7000 agents and brokers, announced today that they have launched their updated iPad Listing Presentation app.
Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter! Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective. With this new combination agents will be able to generate leads from their mobile platform and make the time at Open Houses much more productive. Love to see solutions that make it easier for brokers and MLSs to [...]
Happy New Year! At this time of year, we all have high hopes of making moves on the areas that we know to improve on. Many MLS organizations are worried they maybe falling behind and putting themselves at risk of becoming obsolete.
The real estate industry is undergoing massive transition in leadership. Top executives who have run major real estate brokerages, Associations and MLSs for decades are heading for retirement. Moreover, at the beginning of any new year comes a flurry of new leadership announcements.
Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans.