Brokers – Demand Standards Compliance
Attending the RESO 2019 Spring Technology Summit was informative and fun, but one challenge resonated with me. The industry continues to be full of pitfalls and barriers when it comes to real estate information.
Stellar MLS – A Model of Customer-Centricity is Unveiled
This forward-thinking company which has now re-invented itself as Stellar MLS has always been a progressive driver of innovation for its members.
Apple Camera Reads QR Codes – Changes Everything for Marketing
Now that the iPhone camera will read a QR code with the native iOS, there is no need to download some QR code reader app and struggle to find it on your phone. Just open the camera and it’s there.
RAPB and GFLR have merged to create the third largest Association in the country!
RABP and GFLR are at it again by creating an even larger footprint for their brokers in South Florida and the Treasure Coast Market!
Help Me, Don’t Sell Me – Future of IDX
Consumers do not want to be sold, and they do not want to be treated like a lead in a lead funnel. They are trying to discover a home for their family.
MRED to deploy Artificial Intelligence to Improve MLS Data Quality
MRED has just partnered with Restb.ai, a leading edge AI company that specializes in making all types of elements of a photo searchable.
BREAKING NEWS: Homesnap One Million Agents
In less than 18 months, this highly successful initiative has been rolled out to more than 1 million agents!
NAR Midyear Trade Show: Top Tech to Checkout
Navigating next week’s Midyear Trade Expo in Washington, DC at the Marriott Wardman is downright manageable, and much more intimate than its big sister.
Exciting news coming from CRS Data!
I love to see companies with strong platforms put it all together to dramatically expand their footprint without losing the quality of service central to the CRS Data brand.
There’s no I in the word REALTOR®
As leaders of Associations and MLSs, it is imperative that every Board member, CEO and Association Executive remember their core goal – to...
Preach to the Converted
Strategically, the very first dollar invested in supporting your business should be spent fixing the leak of lost, repeat, and referral customers. Somehow, that focus on customers is not happening in our industry today.
Google Signal – Consumer Device Behavior Info from Your Web Site
Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative. With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands.
