Are you treating your MLS subscribers as the Customers they are?

MLSs mistakenly refer to their customers as members. They are NOT members. MLSs are not trade associations. They are technology companies. Have you ever heard Verizon, Apple or AT&T call their subscribers – “members”? Have you ever Starlink or Spectrum call their paid subscribers – “members”?  These subscription-based technology companies think of every one of their paid subscribers as customers. They understand that every one of their customers has a choice to pay for their services or not so they continually focus on how to retain their customers

By |2024-07-11T07:10:08-07:00July 11th, 2024|MLS, MLS Insights, Strategic Planning|Comments Off on Are you treating your MLS subscribers as the Customers they are?
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REAL AI: AI convenience versus risk, Cool Gemini AI party trick, headlines, fast facts and AI quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 27 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI convenience versus risk Trying to keep up with the latest AI developments is like solving a Rubik's Cube that changes colors every second. There's also an extra layer of cutting through the hyperbole and inaccuracies reported daily. For example, a recent blog post touted a "breakthrough" using [...]

By |2024-07-05T08:06:42-07:00July 5th, 2024|Artificial Intelligence, Industry Observations, PropTech, Real Estate Technology, Technology|Comments Off on REAL AI: AI convenience versus risk, Cool Gemini AI party trick, headlines, fast facts and AI quote of the week
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New MLS Trend: IntraMatrix Bringing Florida and California MLSs Together – Link Up

MLSs continue to focus on delivering services that matter most to their participants and subscribers.

By |2024-07-02T14:17:57-07:00July 2nd, 2024|Conferences, MLS Insights|Comments Off on New MLS Trend: IntraMatrix Bringing Florida and California MLSs Together – Link Up
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REAL AI: AI tech must stop overpromising and underdelivering, AI fights the laws, facts, headlines and AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 26 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI tech must stop overpromising and underdelivering The AI hype machine has been feeling like a runaway train lately. Fortunately, a few folks are opting to take the emergency break to slow things down. Let's look at a few examples: ChatGPT pauses voice features OpenAI first announced its [...]

By |2024-06-28T08:20:44-07:00June 28th, 2024|Artificial Intelligence, Real Estate Technology, Technology|Comments Off on REAL AI: AI tech must stop overpromising and underdelivering, AI fights the laws, facts, headlines and AI Quote of the Week
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Why are we not treating MLSs as the Technology Companies they are?

Approximately 75% of MLSs are owned by Associations today. With the history of being launched as a for profit arm of trade associations, MLSs naturally adopted the governance models and board make-up of their parent companies. Here’s why I believe that approach is no longer valid.

By |2024-06-26T07:31:29-07:00June 26th, 2024|Industry Observations, MLS Insights, Thought Leadership|1 Comment
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Maybe Fixed Price Prevails over Percentage for Buyers Agents After August

The saddest part about the buyer commission litigation is that the new standard is no better than the old.

By |2024-06-24T15:19:41-07:00June 26th, 2024|Legal in Real Estate|Comments Off on Maybe Fixed Price Prevails over Percentage for Buyers Agents After August
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REsides is Second Privately Owned MLS to Opt Out of NAR Settlement

A second privately owned MLS has opted out of the NAR Anti-Trust Settlement stating that their rules were always more transparent than the standard NAR rules. A truly broker-centric, independent MLS, Resides.io MLS in Hilton Head, South Carolina is launching an inclusive concessions field and options for brokers to upload listing and buyers broker agreements. The organization is also building forms to make it easier for brokers to adapt to the new changes removing compensation as one of the center points of an MLS.

By |2024-06-25T11:00:38-07:00June 25th, 2024|Announcements, MLS, MLS Insights, NAR, Press Releases|Comments Off on REsides is Second Privately Owned MLS to Opt Out of NAR Settlement
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A New Era of MLS Mergers and Acquisitions Arrives

There is very little clarity today about the fast spreading news that Realtor Association shareholders of RE Colorado have given notice that they intend to sell their shares of the MLS to a private equity firm. The Realtor Associations want out of their investment, and it doesn't really matter why. To date no MLS has ever been sold to private equity investors. Some MLSs have been sold outright to fellow Associations and MLS, but to our knowledge, we never seen private equity enter this space until now. This could set off a wave of transactions if private equity starts to pay attention to the profitable business models of Multiple Listing Services.

By |2024-07-03T07:06:29-07:00June 25th, 2024|Acquisitions, Mergers & Acquisitions, MLS, MLS Insights|1 Comment
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Collabra Technology joins the CoreLogic® Real Estate Alliance Network

Since Homesnap was sunsetted, agents have missed the ability to seamlessly promote their listings directly from the MLS. Now with this new partnership between Corelogic and Collabra, users of MLS-Touch and Matrix will be able to promote their listings via digital advertising with one click right from inside two of their core tools. As days on market have started to increase and buyers are being more selective, the need to generate listing attention is ever greater. For Corelogic users, they will now have a seamless way to give their listings social media exposure without the cumbersome process of exporting their listing out of the MLS and into another system.  Great addition to the Corelogic Alliance Network in my view.

By |2024-06-25T08:44:36-07:00June 25th, 2024|Announcements, Broker-Agent Information, Press Releases, Real Estate Technology|Comments Off on Collabra Technology joins the CoreLogic® Real Estate Alliance Network
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REAL AI: Update on AI in real estate from NAREE, facts, headlines and Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 25 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. Update on AI in real estate from NAREE This week at the National Association of Real Estate Editors (naree.org), Jason Hidalgo of the Reno Gazette-Journal hosted a panel discussion on “Nearing the Inflection Point: Artificial Intelligence and Housing.” Featured panelists included Zillow AI expert Ondrej Linda; Tech-pert Glenn [...]

By |2024-06-21T08:37:54-07:00June 21st, 2024|Artificial Intelligence, Real Estate Technology, Technology|Comments Off on REAL AI: Update on AI in real estate from NAREE, facts, headlines and Quote of the Week
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