Getting a Customer-First Mindset for Your MLS

Clootrack surveyed over 102 customer experience experts in a recent study that looked at the importance of the customer experience as a key differentiator for successful businesses. The second biggest challenge these experts pointed to, for organizations improving the customer experience, was this idea of a customer-first mindset.

By |2022-07-20T12:47:05-07:00April 7th, 2022|MLS, MLS Insights, Strategic Planning|0 Comments

The Future Role of the Photographer in MLS Listings

The focus of the multiple listing service companies across America has been on the proper licensing of photography. The person taking the media – either photo or video - owns it unless you have an agreement otherwise. They license the media for a specific use. When it is contributed to the MLS compilation, the MLS requires a limited, perpetual license for MLS purposes.

Have you mapped your customer’s entire journey?

If you want to improve your MLS customer’s experience, one of the first critical steps is mapping out the entire customer journey.  From awareness, to purchase, to onboarding to active involvement, there are dozens, if not hundreds, of customer touchpoints that influence the customer experience and your customer’s perception of your organization.

By |2022-07-20T12:47:32-07:00February 24th, 2022|MLS, MLS Insights, Strategic Planning|1 Comment

MLS PIN names Coldwell Banker veteran Erminio Grasso as new CEO

MLSPIN, one of the largest and best run MLSs in the country made the smart step to hire a broker executive to take the reins from Kathy Condin after her celebrated 44 year career! With Erminio Grasso’s depth of experience running highly successful brokerages, he brings a whole new dimension to MLS leadership.

By |2022-02-15T15:21:15-08:00February 15th, 2022|MLS, Press Releases|1 Comment

4 WAV Group Executives Named to RISMedia 2022 Real Estate Newsmaker List

Managing Partners Marilyn Wilson and Victor Lund  are joined by WAV Group Communications President, Kevin Hawkins and PR and Communication Strategist, Myra Jolivet in this year’s exclusive group of industry leaders who have made newsworthy contributions to the real estate industry.

Improve Virtual Training Engagement Levels for Your MLS Classes

Training is a key contact point for MLSs to encourage participation from their subscriber base.  We find that one of the largest hurdles to technology adoption is understanding how that technology works and connects to their day-to-day activities as an agent.

By |2022-01-31T13:54:07-08:00January 31st, 2022|Associations, MLS, MLS Insights|1 Comment

The hybrid workplace is likely here to stay: Common hurdles and best practices for MLSs and associations

As an essential job throughout the pandemic in most states, real estate agents continued to help people find the American dream of homeownership. The MLS organizations that supported them did what was necessary to support the local market as they always have, just in new ways. 

2022 is YOUR year to move 100% to the RESO Web API

RETS, the outdated data transport method that was launched in the last century is finally going to be replaced by the RESO Web API, today’s method for efficiently building and deploying data dependent real estate technologies. 

By |2021-12-13T05:04:28-08:00December 13th, 2021|Associations, MLS, Real Estate Technology, RESO, Technology|0 Comments

New WAV Group Study reveals changing workplace for MLSs and Associations.

As the vaccines are making it possible to return to the office, many of the MLS and association clients that WAV Group has met with have begun weighing the pros and cons of reopening their offices. Our new study explores this issue with insights from over 100 MLSs and associations nationwide.

Broker Resource Network Releases Zero Days On Market Report

This summer, the Broker Resource Network (BRN) asked us if we would be interested in writing a report about an alarming trend related to days on market. They are inviting an industry to have a conversation about this issue. As an industry, it is important for agents to gain access to information and training about the value of the MLS.

MLSs taking technology innovation into their own hands with purchase of Remine

With the purchase of Remine, the four participating MLSs – FMLS in Atlanta, Miami REALTORS® in Miami, Heartland MLS in Kansas City, and Austin Board of REALTORS in Austin, Texas - will be able to shape the offerings of Remine to support business success for both practitioners and MLS organizations.

By |2021-10-18T11:09:14-07:00October 18th, 2021|Acquisitions, MLS, MLS Insights|0 Comments

RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings

While some think of MLS systems only as utility tools, they often overlook the incredible marketing power of the MLS; it delivers the ability to agents to explore with past clients, current customers and prospects via the robust prospecting tools available in MLS systems - such as OneHome from Corelogic.