When Coaching Shows Up Inside the CRM System

When coaching lives inside the CRM, behavior changes. This analysis explores how BoldTrail + Buffini Mode aligns selling systems with technology to drive consistency, scale, and performance across real estate organizations.

By |2026-05-05T10:52:10-07:00May 5th, 2026|CRM|Comments Off on When Coaching Shows Up Inside the CRM System

Rechat Sees What Others Missed: The Brokerage as a Complete Business

Rechat’s new Service Network transforms how brokerages deliver ancillary services by embedding them directly into agent workflows. This innovation bridges the execution gap, helping firms drive consistency, improve client experience, and unlock new revenue opportunities.

By |2026-04-22T12:59:33-07:00April 22nd, 2026|Broker Technology Research, CRM, Real Estate Technology|Comments Off on Rechat Sees What Others Missed: The Brokerage as a Complete Business

CRMs are Sloppy, Details Make the Difference

These sales tools can work, but it is the broker/agent’s job to go into every template email, format and test the work.

By |2023-09-18T14:47:24-07:00September 18th, 2023|Broker-Agent Information, CRM, Real Estate Technology|Comments Off on CRMs are Sloppy, Details Make the Difference

Real AI: iOi, Fearing Singularity and Five AI Facts

Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday.

By |2024-05-15T14:57:50-07:00September 1st, 2023|Artificial Intelligence, CRM, PropTech, Real Estate Technology, Technology|Comments Off on Real AI: iOi, Fearing Singularity and Five AI Facts

Aidentified Adds Search Filter for Move Date

Aidentified is a contact management enhancement tool that allows you to monitor your customer base for any changes, append customer records with missing address, phone, email, and household member information, and find new customers. Companies like Aidentified that tie BIG Data to your data using AI are seeing dramatic adoption. 

By |2023-08-09T11:59:10-07:00August 11th, 2023|Artificial Intelligence, CRM, Data-Driven Culture|1 Comment

Agents Want CRM from their MLS and MLSListings Delivers

MLSListings selected Prospects CRM from CoreLogic and will be offering the full featured solution to every agent at no additional cost.

Big Data Solves the Lead Quality and CRM Problems in Real Estate

Last week, WAV Group was given an update from Darr Aley, co-Founder of Aidentified to gain an understanding about the status of big data and mashups. Aidentified’s identity graph combines consumer data and professional date, and adds a relationship mapping cloud along with events.

By |2022-05-16T18:25:12-07:00May 17th, 2022|Artificial Intelligence, CRM, Data-Driven Culture, Real Estate Technology|Comments Off on Big Data Solves the Lead Quality and CRM Problems in Real Estate

The Relationship Cloud – Mashup of Social Media, CRM, and Big Data

For years, we have seen best practices develop in social media, understood the importance of a CRM, and heard stories about leveraging Big Data that never materialized. The elegant way that Aidentified has combined these three things to deliver impactful business intelligence to real estate is outstanding.

By |2022-02-04T10:39:17-08:00February 7th, 2022|Clients, CRM, Data-Driven Culture, Real Estate Technology|Comments Off on The Relationship Cloud – Mashup of Social Media, CRM, and Big Data

Staying In Touch vs. Spamming Too Much

The great unsolved challenge for real estate professionals is cracking the code to staying in touch with the people in their database. I am sure that agents across America found a bunch of unsubscribe notices in their inbox this morning - depleted databases.

By |2021-06-21T10:40:06-07:00June 21st, 2021|CRM, Marketing, Technology|Comments Off on Staying In Touch vs. Spamming Too Much

New Lead Routing Strategies Points to Increased Conversion Rates

It seems obvious that brokers should be routing leads to agents who know the customer, yet they don’t. Aidentified fixes that, creating a better customer experience and improving lead conversion by simply connecting the customer to an agent who has some sort of known relationship. That’s a game-changer.

By |2020-10-27T14:00:30-07:00October 27th, 2020|Artificial Intelligence, Clients, CRM|Comments Off on New Lead Routing Strategies Points to Increased Conversion Rates