The Seven Hottest Products that MLSs Can Deploy to Combat Coronavirus Slowdown

The situation created by coronavirus (COVID-19) is a crisis for the incomes of Realtors®. MLSs can help them get their business back on track with a few important technology tools that have been proven to be most effective.

By |2020-03-26T10:46:31-07:00March 25th, 2020|MLS, Product Management, Technology|0 Comments

An Awkward Moment for Stale Drip Marketing

Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.

Pinellas REALTOR® Organization and SavvyCard® announce RE-Target to solve industry-wide member communications problem

Solving the issue of "email overload," SavvyCard announced along with Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization the launch of RE-Target™, which provides real estate member organizations the ability to utilize their own data to drive increased engagement of member benefits.

If You Use a Mac, iPad, iPhone – Read This

Folks, I cannot stress this enough: the moment I experienced the seamless integration between the iPhone and the Macbook for the first time, my life changed for the better.

Top 5 Most Powerful Methods for Distributing MLS Data

In this paper WAV Group provides an overview of the five key tools available today to enable MLSs to provide Data Distribution Services much more efficiently than older methods.

Keller Williams Command CRM

Command, the Keller Williams’ smart CRM-plus solution, recently launched to limited availability (100K Agent Lab) in mid-February 2019, and WAV Group looked under the hood.

Homebeat – New Product Creates Clients for Life – from the Makers of Cloud CMA

WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. Homebeat is a nice first step forward along a journey to deliver a quality property report.

Let’s Argue About Broker CRM and Lost Business

For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones.

MoxiWorks to deliver LeadingRE Cloud Data Services Ahead of Big Franchises

In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has [...]

HAR Continues Success With Effective Consumer eMail Campaigns

The Houston Association of REALTORS® has long held the honor of celebrating success at the top of the MLS consumer facing website leaderboard. WAV Group has referenced this center of excellence in countless writings, research reports, and planning sessions. We turn once again to this well operated company to exhibit an example of how they are continuing to progress. One of the keynotes of driving consumer engagement is through email marketing campaigns. Today, RealInsights (the name of the HAR newsletter) is sent to an opt-in list of 800,000 consumers every two weeks! That is a vast consumer reach to promote [...]

Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for. The [...]

Snapchat for Real Estate – Probably Not – But Ideas Abound

If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lock step, I have been snapping away. Haven’t tried Snapchat for real estate marketing? Don’t bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an [...]

By |2018-05-03T21:22:51-07:00April 27th, 2017|Marketing, Product Management|0 Comments