Qualtrics is known as one of the leaders in the Online Survey Platform. Many companies in the real estate sector – including RE/MAX in 2013 – have utilized Qualtric's platform to gather informational feedback about services and products from their members, agents, or customers. Qualitrics has been in the process of doing its due diligence for an IPO and someone scooped them up for $8 Billion.
This is great news! Multiple Listing Issues and Policy Committee voted to send the Broker Attribution policy change recommendation back for another look. An impressive move based on a recommendation by the NAR Leadership during the Committee meeting.
If you missed the Real Estate Standards Organization (RESO.org) 2018 Fall Conference in Milwaukee, you should plan on attending the 2019 Spring Conference in Boise, ID. There were many informative and powerful sessions sprinkled throughout the conference. RESO is the only conference where MLSs, Brokerages, and Technology Companies collaborate under one umbrella striving to create a better industry. This time, there was one topic which resonated with Brokers; Just Say ‘No’ to Setup Fees.
Twilio sent out a PR about buying SendGrid on Tuesday, October 15th, and it seemed to fly past the radar of everyone in real estate. Maybe the lack of interest is because both companies supply backend services to products who need communication services. Building multi-channel communication features in an app just became easier.
In this week’s article, we are revisiting our iBuyer story published last June. The property sold in July and there are some interesting insights about iBuyer financial outcomes.
Part two of this two-part series continues to explore technology expenses and strategies for budget season. In part one, we discussed the importance to review your technology partner agreements and telecommunication expenses. Part two focuses on finding savings in Cloud Services, the benefits of a hardware refresh program, and to capture Shadow IT costs. So, let’s start.
As we embark into first week of the fall season, the time is ripe to review and prepare next year’s budget. When technology expenses for 2019 budgets, the following five areas are prime opportunities to harvest savings or craft better budget strategies. This is part one of a two-part series.
There is nothing more important in real estate than the listing presentation. It is the single most place where you position yourself as the prize, not the contestant. If you want to convert new clients predictably and sustainably, the listing presentation is the first place to start.
Three-quarters of the year of conferences and workshops have passed, and a common theme – out of many – has appeared. The industry’s dive into the consumers journey in real estate is the epicenter of today’s evolving business models. How these business models deliver a unique consumer experience through the marketing technology stack (MarTech), requires that they solve the fragmented systems of consumer data and find consumers who only engage when addressed with the right message, at the right time, and within the right medium or channel.
A key practice to protect yourself and your customers from scammers and hackers is education. When I was asked by Janet Sowers of the Realtor Association of Sarasota and Manatee (RASM) to present at a session on “Beware of the Phish! Wire Fraud in Real Estate Transactions”, there was only one response. Absolutely, YES!
One conversation that is critical in today’s ecosystem of integrated platforms; is the Application Programming Interface (API) checkbox. Here is how a typical conversation on this topic is between a brokerage and their vendor partner. Brokerage:Does your platform have an API to support integration with other tools we support with our agents? Tech Company:Yes! We have an Open API and we integrate with thousands and thousands of applications (a little exaggeration ;) ). Brokerage:Cool! (marking off the checkbox on the list of requirements)
June 5th was an interesting day in Washington, DC for the real estate industry. The Federal Trade Commission and Department of Justice held a workshop to gain insight on the competitive environment in real estate.