This week’s adventure found me looking at product usage reports from a bunch of technology companies. An MLS client was interested in gaining insight to members usage of their technology product offerings. All I have to say is, “REally!”
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.
One benefit of being a consultant is the diversity of work. The opportunities to practice technology and business intelligence across multiple industries really exposes you to new experiences. While challenging, basic fundamentals can be applied to any project.
As I close out my first year as an independent consultant, I am grateful to the people who allowed me to assist in their business challenges. With every day being a new opportunity for learning, I thought I would share some experiences that I have encountered over the past year.
It’s that time of year again to reflect on all that has happened, as well as, look forward to next year’s opportunities. My reflection is full of interesting events and outcomes, with a surplus of stories bounded from personal and professional experiences.
Telling Your Data Story – Easy Access to RESO’s Organization Unique Identifier with Microsoft Power BI.
I have been working with the Organization Unique Identifier (OUID) data from the Real Estate Standards Organization (RESO) for over the last nine months. RESO OUID data combined with other data sets for business analysis is critical for today’s enterprising brokerages. My task was to see how I can make it easy for others to access the RESO OUID and incorporate other data for analysis. The answer – Microsoft Power BI.
Qualtrics is known as one of the leaders in the Online Survey Platform. Many companies in the real estate sector – including RE/MAX in 2013 – have utilized Qualtric's platform to gather informational feedback about services and products from their members, agents, or customers. Qualitrics has been in the process of doing its due diligence for an IPO and someone scooped them up for $8 Billion.
This is great news! Multiple Listing Issues and Policy Committee voted to send the Broker Attribution policy change recommendation back for another look. An impressive move based on a recommendation by the NAR Leadership during the Committee meeting.
If you missed the Real Estate Standards Organization (RESO.org) 2018 Fall Conference in Milwaukee, you should plan on attending the 2019 Spring Conference in Boise, ID. There were many informative and powerful sessions sprinkled throughout the conference. RESO is the only conference where MLSs, Brokerages, and Technology Companies collaborate under one umbrella striving to create a better industry. This time, there was one topic which resonated with Brokers; Just Say ‘No’ to Setup Fees.
Twilio sent out a PR about buying SendGrid on Tuesday, October 15th, and it seemed to fly past the radar of everyone in real estate. Maybe the lack of interest is because both companies supply backend services to products who need communication services. Building multi-channel communication features in an app just became easier.
In this week’s article, we are revisiting our iBuyer story published last June. The property sold in July and there are some interesting insights about iBuyer financial outcomes.
Part two of this two-part series continues to explore technology expenses and strategies for budget season. In part one, we discussed the importance to review your technology partner agreements and telecommunication expenses. Part two focuses on finding savings in Cloud Services, the benefits of a hardware refresh program, and to capture Shadow IT costs. So, let’s start.