Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.
We hear that some MLSs are reticent to rollout new features because they do not want to upset their customers. While we totally understand that, there are ways to ensure that the changes you’re proposing will be received well.
NEREN MLS finds effective way to measure technology adoption, especially in an era of increased choice
Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.
Agents are busy people. While it’s commonplace to juggle multiple urgent tasks at once, those not-so-urgent duties, such as completing required Continuing Education classes or license renewals, may be forgotten until they, too, are in need of immediate attention. This is where a proactive association can once again prove its value proposition to its members. The Greater Rochester Association of REALTORS® (GRAR) set out to find ways to make it easier for their members to keep track of these important milestones.
Leading Real Estate Companies of the World® (LeadingRE) announced today that Michael Pappas of The Keyes Family of Companies has been elected to a two-year term as chairman of the board of directors. The board provides strategic guidance for LeadingRE®, a global network of 550 market-leading real estate firms in 70 countries.
OneKey® MLS adds Three Data and Technology Experts to its Board of Managers to help keep REALTORS® relevant and profitable
Gone are the days when decisions can be made over months and even years. To compete effectively against the smart capital entering real estate, MLSs need to learn how to think and act like a technology company. They need to make well-informed decisions quickly with the help of technology innovators that know what it takes to deliver technology that REALTORS® value.
MLS Property Information Network (MLS PIN), based in Shrewsbury, Massachusetts, one of the top 10 largest MLSs in America, is looking for a new President and CEO to run its 43,000+ broker-owned and broker-led organization. One of the most progressive and customer-centric MLSs, MLS PIN is looking for a strategic, collaborative and tech savvy leader to drive its leadership and proprietary software platform.
Third Parties May Have Lots of Traffic, but MLSs Deliver Significantly More Serious Customer Inquiries
For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.
Maine Listings, one of the 6 statewide MLSs in America, now recognized they could make it easier for their brokers to onboard and transfer agents. They built a self-service portal to make it simple for brokers to add agents to their roster.
FMLS in Atlanta today joined the ranks of multi-region MLSs by announcing it will be providing services to two Alabama MLSs. In fact, more than 50% of REALTORS® are served today by just 20 MLSs.
MLS Grid now powers data to 18,171 websites and supports 665 vendors that work with 181 multiple listing services across the state.
I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site re-design or major overhaul!