About Marilyn Wilson

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So far Marilyn Wilson has created 448 blog entries.

bridgeMLS making property search richer and more engaging with Restb.ai

bridgeMLS has partnered with Restb.ai to be able to extract more relevant details out of each photo in their database. By using the artificial intelligence delivered by Restb.ai’s computer vision, agents will be able to search for homes with much more granularity.

By |2022-08-02T10:11:26-07:00August 2nd, 2022|Announcements, MLS|0 Comments

Minimize Buyer Frustration with Effective Financing Education and Preparation

Money may or may not buy happiness, but you for sure need it to buy a house. For most people that means getting a mortgage. Thirty-five percent of frustrated homebuyers in the WAV Group Homebuyer Frustration report pointed to the mortgage process being a source of their frustration. One respondent in the study suggested, “There needs to be more workers in the mortgage field to make it run faster.” 

Minimize Buyer Frustration with Adequate Education Upfront

The WAV Group’s recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller’s market.  While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions.

72% of Recent Homebuyers Report Feeling Some Level of Frustration with Their Home Purchase.

It is often said that for most people buying a home is the single largest purchase of their lives. A decision of that magnitude should be made with time and careful consideration, but recent buyers have been rushing from one house to the next, making offers as quickly as they can.  It should be no surprise then that the chief complaint revealed in the WAV Group Homebuyer Frustration Report was feeling rushed to make an offer on the house, with 49% of frustrated buyers pointing to this issue.

Announcing Mark A. McLaughlin Partnering with WAV Group

At WAV Group, we take great pride in selectively adding only seasoned and highly successful real estate veterans to our team to deepen the support and counsel we can provide. We consistently seek ways to enable our clients to achieve their dreams of highly differentiated brands that deliver relevance, growth, market share dominance and profitability. Mark A. McLaughlin delivers on all of those traits - and more.

By |2022-06-28T10:02:04-07:00June 28th, 2022|Announcements, News, Our Company, Press Releases|0 Comments

MLS Consumer-Facing Lead Generating Websites

What is the role of the MLS to run consumer facing, lead generating real estate websites?  This has been a question that the industry has struggled with since the beginning of the internet search era. For many years, many brokers were not in support of MLS consumer websites because they felt they were competitive with their own online efforts. The classic mantra was “don’t level the playing field.”  

How do you get your agents to fall in love with the technology you provide?

Just knowing how to use the technology is not enough to cement agent adoption of the tool. They need to understand the bottom line: How is this technology going to make me more money? If they don’t see and experience the benefits of the tool early on, then it really does not matter how easy it is to use or how efficiently they interact with it.

By |2022-06-09T11:07:16-07:00June 8th, 2022|MLS, MLS Insights|2 Comments

RealMLS’ Division Metro Market Trends Hires New General Manager

RealMLS in Jacksonville, Florida has diversified its revenue generation opportunities by operating a Market Stats division that serves not only residential real estate, but the entire real estate ecosystem. They have leveraged their MLS data expertise into an entirely new business. Today, the company is announcing their new General Manager to run their Metro Market Trends division, Jennifer Tossavainen.

By |2022-05-17T11:31:39-07:00May 17th, 2022|MLS, Press Releases|0 Comments

The Importance of Peer-to-Peer Perspective to Measure Your Greatness

If I told you I could run a 40-yard dash in only 20 seconds, you might think that is amazing, unless you knew that professional athletes run it in more like 4 seconds. The point is that simply measuring your performance without a standard can warp your perspective. But what is the standard that you SHOULD use to measure your aptitude?

By |2022-12-05T10:39:31-08:00April 15th, 2022|MLS, MLS Insights, Strategic Planning|0 Comments

Don’t Let the Flow of Data Overwhelm Your MLS

There are three key challenges facing MLSs today that all organizations must address, regardless of their size or geographic boundaries. The first is market complexity. Just ask any brokerage that has tried to integrate a new MLS data feed into their existing tech stack. When data fields and policies don’t line up exactly, that can create a bottleneck in the flow of data.

By |2022-04-14T08:11:48-07:00April 14th, 2022|MLS, MLS Insights, Real Estate Technology|0 Comments

Getting a Customer-First Mindset for Your MLS

Clootrack surveyed over 102 customer experience experts in a recent study that looked at the importance of the customer experience as a key differentiator for successful businesses. The second biggest challenge these experts pointed to, for organizations improving the customer experience, was this idea of a customer-first mindset.

By |2022-07-20T12:47:05-07:00April 7th, 2022|MLS, MLS Insights, Strategic Planning|0 Comments