One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?
"The best CRM is the one an agent will use," says Michael Minard, CEO and owner of Delta Media. Michael said this in an announcement last week about Delta giving individual agents and teams access to its platform for the first time.
The Broker Public Portal movement continues to grow, expanding with deeper integration of Homesnap with MLSs systems nationwide. This deeper integration allows agents' contacts to sync with Homesnap and adds listing edit capabilities.
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 “by invitation” membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals.
More evidence of how well-poised real estate is for a rebound comes from one of America’s most established and largest broker technology solutions providers. Delta Media Group disclosed nice gains in website traffic and organic lead generation performance of brokerage websites it provides to brokerages of all sizes despite the pandemic. The biggest wow: the remarkable low cost, as well as the resilience of organic lead generation. Victor Lund, founding partner here at WAV Group, points out that many brokerages pay between $35 to $100 or more per online lead. Delta is reporting that from January through May 2020, brokerages [...]
Every year since 2013, one individual real estate agent has sold more homes annually and also led everyone in total sales volume on REAL Trends' annual list of top agents. Ben Caballero's individual production numbers for last year are astonishing. More than 5700 homes sold with a total sales volume of $2.25 billion. The massive stack of MLS data showing he was the sole listing agent on each of his 5,778 homes sold that he provided REAL Trends proves this incredible accomplishment. It's important to note that Ben has never had a team, been part of a team, or shared [...]
Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]
Real estate is about to get personal in a whole new way.
Everything you know about open houses is about to change again with an innovative new service: Open House Every Day.
Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced its 2020 REACH class. Second Century Ventures has grown to become the most active global venture fund in real estate technology, working with more than 100 firms worldwide.
Before the pandemic, according to most recent Census data, only 1 in 20 Americans worked from home. I am part of that original 5 percent group. And watching clients, vendors, colleagues – my spouse -- and others struggle to work from home, I am feeling incredibly guilty.