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Kevin

About Kevin Hawkins

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So far Kevin Hawkins has created 185 blog entries.

Boise insider tips for RESO Tech Summit attendees

Perhaps a great unsung feature of the RESO conference is the selection of cool locations. Because of the size of the conference, they are able to accommodate attendees in smaller host cities. RESO Conferences have made me a fan of Kansas City and Milwaukee - who knew?

By |2019-04-30T11:14:43-07:00April 26th, 2019|Clients, RESO|0 Comments

Marketing tip: Pay more attention to Gen Xers

The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]

By |2019-04-10T16:02:11-07:00April 10th, 2019|Marketing|0 Comments

Why zavvie’s Offer Optimizer is an iBuyer Game Changer

When Zillow launched Zestimates, no one realized at the time how radical the impact of what they did then would become later. There are a lot of Sunday quarterbacks who would like to re-write history and say they knew it would result in helping to catapult the firm to $7 billion valuation. But no one predicted back then that Zestimates would fuel a phenomenon dubbed “real estate porn” that helped it drive more than 100 million unique visitors to Zillow’s website each month. Recently, another company that starts with a "z" called zavvie has launched what I believe is an [...]

By |2019-03-30T09:33:03-07:00April 1st, 2019|Press Releases, Technology|0 Comments

OJO Labs accelerates AI dominance: First WolfNet, now $45 million in more funding

The role of artificial intelligence and machine learning in real estate has been accelerating. Yesterday, real estate’s natural conversation AI leader OJO Labs of Austin announced $45 million in new funding. To borrow an analogy from advisor Ken Jenny – who once described OJO Labs as a “Ferrari” – AI is about to really take off in our industry as this sports car now has rocket fuel. OJO Labs you might recall, grabbed headlines last fall when it combined with data giant WolfNet of the Twin Cities. Its ‘OJO” AI virtual assistant had already been turning a lot of heads. [...]

By |2019-03-20T16:40:34-07:00March 20th, 2019|Technology|2 Comments

Ben Caballero Becomes the World’s First $2 Billion Realtor

When Gary Keller, founder of Keller Williams, presented Ben Caballero with the coveted Pinnacle Award for Real Estate Entrepreneurship five years ago, his comments were prophetic. Looking at Ben in front of a sea of KW agents at their Mega Camp event in Austin, Texas, Gary Keller explained the award. "Keller Williams a few years ago decided a few years ago," Keller said, "that if no one else was going to try and identify and acknowledge and respect the top real estate agents in the industry – not in Keller Williams but in the industry. That if no one else [...]

By |2019-02-18T08:55:51-07:00February 18th, 2019|Uncategorized|1 Comment

What’s the Best Way to Announce Leadership Changes?

The real estate industry is undergoing massive transition in leadership. Top executives who have run major real estate brokerages, Associations and MLSs for decades are heading for retirement. Moreover, at the beginning of any new year comes a flurry of new leadership announcements.

By |2019-01-15T08:07:29-07:00January 14th, 2019|Main category|0 Comments