Real AI | September 8, 2025
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 36
REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. A favor: Will you please pass this link on to a friend? Our free – realai.blog.
EDITOR'S NOTE: Last week, an important link was missing for our "3 mind-blowing AI hacks" for the Canvas AI video sample using the prompt "Dallas builders framing a home." It is here – check it out!
ChatGPT price reduction hack
Your sellers watched their neighbors cash out.
The home across the street had five offers in 24 hours. Prices escalated. The market was fire.
That was 2022. This is not.
Inventory is rising, and fast. Days on market are stretching. Buyers are cautious. And yet, sellers are still living in the past.
You know what happens next: tough conversations.
And most agents hate the price reduction talk.
Newer agents have never had to ask for a price reduction. Seasoned agents may be out of practice.
Use ChatGPT to make price reductions easier
So how do you move your sellers' thinking to 2025? That's where ChatGPT comes in.
You don't need for it to give you a script. You're not a telemarketer. You're a trusted advisor.
What you need is the right messaging: phrases, explanations, and characterizations that help sellers understand the shift without sounding alarmist.
ChatGPT can give you that. And a lot more.
Craft the perfect message
Need to email a seller who's resisting a price change? Just drop in the address to ChatGPT and share characteristics about the seller: personality type, their likes and dislikes, their temperament, and what their objections are likely to focus on.
Next, tell ChatGPT – if you have not taught it – your style and brand voice, giving it examples of your writing (emails, blog posts, texts, client letters, newsletters you wrote).
Finally, provide the facts about the property and market: how long it's been listed, recent DOM and sales trends for the area, whatever can give it a complete picture of your current market.
ChatGPT will deliver empathetic, professional language: not fluff. It'll sound like you, just better.
Talk it out with ChatGPT
Need to refine your talking points? Ask ChatGPT for a list of items to cover and language to use for guiding your call.
Use ChatGPT like a coach.
Give it a prompt like this: "Pretend you're my seller. You're an attorney, analytical, resistant to change. I need to explain why we need to reduce the price."
As it will push back, play devil's advocate, and it'll help you sharpen your response.
After your coaching session, you'll walk into that call calm, confident, and well-prepared.
Shift the narrative before your listings
You can even prep future sellers by adjusting the content on your website and/or social channels. For example, ask ChatGPT to help you write a social post about the market shifting, gently planting the seed. Or have it draft a blog: "What happens when homes sit on the market?" or "Why you can never underprice a home."
Better yet, ask ChatGPT to help you build a Seller FAQ page for your website or newsletter: "Why agents might ask for a price reduction (and how it protects your final sale price)."
No drama. No fear. Just facts, clarity, and trust.
This isn't about sales. It's about service.
Agents who know how to talk pricing with empathy and evidence will win. With ChatGPT Teams (or Pro), you have an on-demand messaging coach that you will never wear out or feel like you are asking too many questions.
You'll get a real talk, made smarter. That's the magic of ChatGPT. (-Kevin)
AI Facts and Stats
1. 96% of consumers surveyed last year believe that companies should opt for AI agents or chatbots instead of human customer service teams – Statista
2. 38% of consumers surveyed said they are most interested in seeing chatbots provide information about deals, coupons, and promotions – Uberall
3. 72% of customer experience leaders expect their company's AI chatbot to embody their brand's personality, voice, and values – Zendesk
4. 39% of organizations that use AI report that they do so because it increases their operational efficiency – G2
5. 48% of chatbot users said that their chatbot tools don't accurately solve user problems or understand user intent – TeamDynamix
Source: Rev (-Korey)
AI Headlines
This startup is using AI to take on high real estate commissions | 9/2/25 Fast Company
A new DIY system using AI checklists and an attorney to try and replace real estate agents.
Google tests new NotebookLM voices and audio formats Brief, Critique, Debate | 9/1/25 TestingCatalog
Google's NotebookLM is upping its game with more variety and options.
Parental controls are coming to ChatGPT 'within the next month,' OpenAI says | 9/2/25 CNN
Parents will soon be able to monitor and limit how ChatGPT responds to their children.
Apple's rumored AI search tool for Siri could rely on Google | 9/3/25 The Verge
Apple is talking to rival Google about improving Siri with Gemini AI.
Restb.ai enhances MLS Tools with compliance solution to adhere to NAR commission settlement | 9/3/25 HousingWire
RMLS adopts a new AI-powered document compliance tool that can identify buyer agent compensation language.
The fastest growing AI chatbot lately? It's not ChatGPT or Gemini | 9/4/25 ZDNET
Microsoft's AI-powered CoPilot is becoming a hot contender in the AI model race. (-Korey)
AI Quote of the Week
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