REAL AI: How not to fear AI, WTF ChatGPT, AI stats and facts, headlines, and quote of the week
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 46
NEW AI BOOK FOR AGENTS! Best-seller on Amazon: $19.95 paperback or $9.95 Kindle.
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How not to fear AI: The One-Day Challenge
Did you know that one in three real estate agents – 32 percent – have not actively tried AI for their business in the last 12 months? That’s according to NAR’s 2025 Realtors Technology Survey, available for free here.
It’s a sobering number, considering that if you are an agent today who is not using AI, you either need to start using it or risk being replaced by the 20% of agents who currently use AI every day.
Generative AI, which is what most agents use, including ChatGPT, Gemini, CoPilot, Claude, and Perplexity, is a proven time saver. When an agent learns how to use Gen AI effectively, it can cut 20-30 percent or more off of some big, time-sucking tasks.
Why aren’t agents using AI?
That’s a question that was not asked. My take, after speaking to hundreds of agents across the country, is that they either don’t know where to start or are afraid of AI.
Honestly, it’s why I wrote “The REAL AI Guide for Real Estate Agents.” Agents need an easy button, and Gen AI is offering one.
Here’s the thing. It’s easy to get started using AI, and it’s also the best way to learn how not to fear it.
The One-Day AI Challenge
I created a program that’s covered in our book called “The Seven Day AI Challenge.” I have been attending several events lately, and I’ve spoken to a lot of people who have never used AI. Yet, everyone one of them wants to learn how.
Yes, they are all a little afraid of AI, but the bigger obstacle is that they don’t know how to start and feel a little overwhelmed by all the AI noise.
How to get started with AI
I first ask them if they have ChatGPT on the phone. If they do, good. If not, we install it.
Next, I tell them upfront to be careful and not share any personal information with ChatGPT. I explain that the free version is fine to try out, but once they see all the things it can do – and the time it will save them – they need the paid version. It will be the best money they ever spent.
This is the challenge I present to beginners: For one day, do NOT use Google. Every time you want to do a Google search, open your ChatGPT app. Then I show them how to press the microphone and turn their speech into text, hit return, and let ChatGPT do its magic.
I explain that if they do this for an entire day, I can promise them they will rarely – if ever – use Google again. I also tell them that they will learn two things: how to ask better questions to find the answers they are looking for, and cool things they’ll discover with one question to ChatGPT that would take a dozen clicks with Google.
It really is that simple to get started, and something every agent not using AI can do today. (-Kevin)
WTF ChatGPT: A Zillow logo and a link to Z in an unrelated ChatGPT answer?
What the frig is going on with Zillow popping up in the answer for my ChatGPT request to help me create a housing market data report?
I fed ChatGPT Business proprietary brokerage data to assist with a housing market report. When it responded to what I asked for, it added a house icon, a prompt for Zillow to answer my question, offering “Use Zillow for this answer,” a Zillow logo, and a Connect with Zillow link:
WTF ChatGPT? No, Zillow can’t answer my question as they don’t have my brokerage client’s proprietary data! What is going on here? Is OpenAI testing a new revenue source? (-Kevin)
AI Facts & Stats
1. 48% of technology executives surveyed indicated they have either adopted or are fully deploying agentic AI to manage repetitive operations, or engage customer interactions – Ernst & Young
2. 88% of U.S. firms plan to increase AI spending within the next 12 months – TechMonitor
3. 33% of enterprise software applications will have agentic AI capabilities by 2028 – Gartner
4. 66% of organizations that have implemented AI agents reported tangible productivity increases – PwC
5. Only 32% of financial service firms have formal AI governance programs established – Corporate Compliance Insights
Source: Citrusbug (-Korey)
AI Headlines
ChatGPT ads are coming – and they won’t look like Google Ads | 11/7/25 Search Engine Land
Is ChatGPT planning to monetize with ads?
Two Real Estate Brokerage Giants Recommend This AI Book for Agents | 11/10/25 CityBiz
Ben Caballero and Mark McLaughlin recommend the Amazon best-seller The REAL AI Guide for agents.
Google Photos lets iPhone users edit images by describing changes | 11/11/25 The Verge
Google’s Nano Banana feature is coming to the iPhone via its Google Photos app.
AI sends 1% of website traffic – and most of it is from ChatGPT | 11/13/25 Search Engine Land
Real Estate (4.4%) and Consumer Staples (6.8%) had the fewest AI Overviews.
GPT-5.1: A smarter, more conversational ChatGPT | 11/12/25 OpenAI
GPT-5.1 paid plans come with 8 different “personalities” with additional settings.
Agentic AI will vastly improve real estate – but only if a big problem is fixed | 11/12/25 HousingWire
Data silos are a bane to Agentic AI’s potential.
5 Things to Know Before Using an AI Browser | 11/13/25 Time Magazine
AI browsers represent a gold rush into user data, but privacy concerns remain prevalent. (-Korey)
AI Quote of the Week
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