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REAL AI: Make AI sing for every listing, AI stats and facts, headlines, and AI quote of the week
By Kevin Hawkins with Korey Hawkins | Feb. 16, 2025 – Vol. 4 Issue 7
REAL AI is the industry’s first and most popular weekly newsletter that helps real estate pros keep up with the most relevant developments in AI to save time, stay informed, and use technology that actually helps their business today.
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Make AI sing for every listing
I was speaking onstage about AI at MLS Reset last week when, afterwards, a real estate agent from the audience stopped me with a question.
“Was that song-writing tool you mentioned called Suno?”
“Yes,” I said, and she added, “Can I show you what I do with it?”
That’s how I met Francine Carstensen from Baldwin Realtors, a 3,000+ member association and MLS serving Baldwin County, Alabama, including the South Alabama coastline. She is a Realtor with Elite Real Estate Solutions.
More importantly, Francine is a source of how to leverage AI creativity in a way every agent should know.
AI as a soundtrack
She texted me a link to a listing video. The soundtrack? A custom song. Written for that home. And it was fantastic.
See for yourself – here.
Francine uses AI to create a unique, custom song for every listing. Each original tune becomes the soundtrack for her property video tour. It’s not just innovative, it’s smart marketing that makes a listing impossible to forget.
AI is a time saver
Here’s what makes her process so compelling: it only takes her about 15 minutes.
She uses ChatGPT to help write the lyrics, adding the home’s address and all its key features to the prompt. She directs the vibe she’s going for and the kind of buyers the home would appeal to most. As we have written about, ChatGPT is amazing at songwriting.
Then she copies the lyrics into her paid version of Suno (about $10 a month to create 200+ songs). Suno makes it easy to customize the voice and select the music genre, style, and beat you want. It takes your lyrics and turns them into a fully produced, radio-style song in under a minute, giving you a couple of options each time.
Francine picks her favorite version, downloads the track, and drops it into her listing video.
The result isn’t just creative. It’s strategic – and powerful.
AI to stop the scroll
When buyers scroll through Facebook or Instagram, they will pause on a property with a custom video. When they hear a custom soundtrack, they’ll watch longer. They are more likely to share it.
When sellers see what she does for marketing, they are blown away.
Amplifying intelligence
Francine’s approach is a brilliant example of using AI creatively to level up your marketing, not create more AI slop. It’s a great example of a simple way to think outside the box.
I’ve long suggested agents try Suno for closing gifts: create a song to celebrate a first-time buyer’s journey, or to honor a seller saying goodbye to a home full of memories. But Francine riffed on this and took the idea a step further. She built it into her brand. And now, every listing sings. (-Kevin)
AI Facts and Stats
1. 82% of agents surveyed stated that they use AI tools in their real estate business.
2. 36% of agents surveyed said they use AI for real estate tasks on a daily basis.
3. 71% of agents surveyed state that AI’s strongest value in their business is saving time.
4. 63% of agents surveyed said their greatest concern about using AI in real estate is the accuracy of outputs.
5. 69% of agents surveyed preferred the use of short video tutorials for AI training.
Source: RPR 2026 AI Adoption Survey (-Korey)
AI Headlines
Redfin brings its home search to ChatGPT through new app | 2/6/26 Real Estate News
Redfin has become the latest portal to roll out an app in ChatGPT, following Zillow.
A.I. Is Giving You a Personalized Internet, but You Have No Say in It | 2/10/26 NY Times
Adding AI to everything raises questions about the future of the internet and its lifeblood: digital advertising.
Lofty details new agentic AI operating system for real estate agents, brokers | 2/6/26 HousingWire
Lofty AOS utilizes several AI agents that work on various tasks at the same time.
Advertising Is Coming to ChatGPT. The Real Opportunity Is How Brokers Use It. | 2/6/26 WAV Group
What’s key to using ChatGPT ads is the right visibility strategy and how it restructures your market leadership.
Hackers flood Google’s Gemini with questions in massive AI theft operation | 2/12/26 Cryptopolitan
Bad actors are trying to clone the tech behind Gemini to build their own knockoff AI chatbots.
We let Chrome’s Auto Browse agent surf the web for us – here’s what happened | 2/12/26 Ars Technica
Google Chrome’s AI agent has potential but still has a long way to go.
Microsoft is building its own AI model as it loosens ties to OpenAI | 2/12/26 Quartz
Microsoft is pursuing the path to AI self-sufficiency. (-Korey)
AI Quote of the Week
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