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REAL AI: Unlocking agent AI use, AI stats and facts, headlines, and AI quote of the week
By Kevin Hawkins with Korey Hawkins | Feb. 2, 2025 – Vol. 4 Issue 5
REAL AI is the industry’s first and most popular weekly newsletter that helps real estate pros keep up with the most relevant developments in AI to save time, stay informed, and use technology that actually helps their business today.
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Unlocking agent AI use
Every year, Delta Media publishes the real estate industry’s benchmark AI Survey. Since Delta launched its annual AI survey three years ago, it has offered a rare look behind the curtain at how real estate professionals are actually using artificial intelligence. Not the demos. Not the marketing. The real, everyday behavior of agents trying to figure out where AI fits into their business.
The big takeaway is simple. AI is no longer optional in real estate. It is already part of how agents work. In fact, 97 percent of brokerage leaders say their agents are using AI today.
So, the real question is not whether agents are using AI. It is how.
Speed first. Strategy later.
Not surprisingly, content creation dominates. The Delta Media AI Survey found 82 percent of agents use AI to help write emails, social posts, blogs, bios, and other everyday communication. That makes sense. Content is visible. It takes time. And AI is good at it right out of the gate.
From there, usage drops but remains meaningful. Roughly half of agents use AI to write property listing descriptions. Just under half rely on it to summarize reports, meetings, and long documents. Social media planning follows close behind. Marketing support, CRM automation, data analysis, and basic administrative tasks all cluster in the same general range.
This is not accidental. Agents are using generative AI (chatbots) for things they already understand. Familiar tasks. Low risk. Immediate payoff.
This is a productivity story
The Delta Media AI Survey also shows what agents are not doing yet. There is no mass adoption of advanced AI workflows. Fewer agents are using AI for lead qualification, client service automation, or deeper operational support. Image creation and virtual staging remain niche. Voice-based tools barely register.
That is not a failure. It is a phase.
Right now, AI is helping agents move faster through work they already know how to do. It is not reshaping how most agents run their business. At least, not yet.
Daily use changes everything
Here is the part that matters most. Most agents are using AI occasionally. Not daily. And that difference is bigger than it sounds.
Occasional use delivers answers. Daily use builds familiarity. Over time, daily use creates alignment. When an agent uses a paid AI tool like ChatGPT Plus or ChatGPT Business consistently, it begins to reflect their voice, their preferences, and how they work. It anticipates direction. It surprises in good ways.
It’s not magic. It’s repetition.
The real unlock
The Delta Media AI Survey shows an industry that has crossed the adoption line. The next phase is about unlocking measurable value.
For brokerages, that means building the right AI infrastructure and guardrails. For agents, it is not about chasing more free AI tools. It is about consistency. It is about using AI every day. And it is about using paid, secure AI tools that are appropriate for business use.
AI becomes most valuable when it is used regularly, intentionally, and safely. (-Kevin)
AI Facts and Stats
1. 88% of organizations surveyed said they are using AI in at least one business function – Thunderbit
2. 83% of marketers admit that AI frees up their time so they can focus on more strategic or creative aspects of their role – SEO.com
3. 21% of U.S. workers say at least some of their work is done with AI – Dig
4. 41% of employers worldwide said they intend to reduce their workforce because of AI adoption in the next five years – World Economic Forum
5. 64% of large retailers surveyed said they had already adopted AI, with another 22% admitted to exploring it – Aristek
Source: AIStatistics.ai (-Korey)
AI Headlines
45 AI Tools in 2026 That You’ll Actually Use (Not Just Save & Forget) | 1/27/26 AI & Tech Insights
Learn more about the AI tools to utilize that will help you in real life.
An A.I. Pioneer Warns the Tech ‘Herd’ Is Marching Into a Dead End | 1/26/26 The New York Times
The creator of the tech behind chatbots explains why his groundwork is not the final answer to AI development.
So pretty much everyone in real estate is using AI now | 1/29/26 Inman
In Delta Media’s annual AI Survey, 97% of brokerage leaders say their agents are using AI.
Google AI Plus is now available everywhere our AI plans are available, including the U.S. | 1/27/26 Google Blog
AI Plus gives you access to the newest Gemini, Nano Banana, and other AI tools for $7.99 per month.
Anthropic brings interactive workplace apps to Claude | 1/26/26 Tech Buzz
Enterprise and Pro Claude users can now run Slack, Canva, and other interactive apps in the chatbot’s interface.
The doomsday clock jumps closer to midnight. AI is a big reason why | 1/27/26 MSN
AI’s supercharging of misinformation is reducing the ability to govern AI safety.
Google brings more Gemini AI features to Chrome browser | 1/28/26 CNBC
Chrome users now have access to Nano Banana and more in the browser itself. (-Korey)
AI Quote of the Week
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