WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions. Kelly brings more than two decades of experience in the MLS industry, having been there from the very beginning when web-based MLS systems were just an idea. Her unique journey from real estate agent to technology pioneer to family-focused hiatus and back to industry leadership gives her unparalleled insight into what clients truly need from their MLS vendor.
Kelly’s career reads like a compressed history of real estate technology evolution. She started as an agent at RE/MAX in the 1990s, owned two RE/MAX franchises, then co-founded one of the first web-based MLS systems when she saw the potential of the internet. That company, Realty Plus Online, was acquired by First American Corporation in 2001, where Kelly served as Senior Vice President of MLS before stepping back to raise her family. Now she’s returning to an industry that feels both familiar and dramatically transformed.
The timing couldn’t be better. As the MLS industry faces unprecedented change, from AI integration to new cooperation and compensation structures, having leaders who understand both where we’ve been and where we’re heading provides valuable perspective. Kelly’s diverse experience spanning every level of the real estate technology ecosystem positions her perfectly to help remove friction and create client success at Cotality.
Full Press Release Below.
Welcome Kelly Robinson to the Cotality Real Estate Solutions Team
Kelly is a respected technology leader in the MLS industry with more than two decades of experience driving innovation, client success, and growth. Her journey in real estate began as a successful Agent, then Broker Owner of two RE/MAX franchises. She was then CEO and Co-Founder of a pioneering startup that developed one of the first web-based MLS systems in the industry. Following the acquisition of her company by First American (now Cotality after a spinoff in 2010), Kelly served as Senior Vice President for several years, where she led sales and client support initiatives.
Most recently, after taking some time to raise her family, Kelly served as Vice President of Sales and Marketing at CLAW MLS, where she strengthened client engagement and delivered impactful growth strategies.
Kelly is passionate about delivering unparalleled service and fostering successful and dynamic long-term relationships with MLS clients.
“I’m excited to have Kelly here as Head of Client Success. Kelly’s background as an Agent and a Broker gives her unique insights into the pain points that real estate professionals face and the opportunities where they can excel,” said Kevin Greene, Senior Vice President and General Manager of Cotality Real Estate Solutions. “Combined with her background as a technologist supporting MLSs, she will be an immensely valuable part of our leadership team.”
“I’ve spent my career at the intersection of technology and client success, and joining Cotality feels like more than a professional step – it’s a homecoming,” said Kelly. “I really appreciate the amazing PropTech innovations that are being driven by Cotality, and I look forward to delivering meaningful impact and maximizing success for our clients.”
Please join us in extending a warm welcome to Kelly Robinson as she embarks on this exciting new journey with Cotality!
If you’re attending CMLS’s Open House Sept. 23-25 in Toronto, Kelly looks forward to connecting with you there.
