Victor Lund – Managing Partner of WAV Group, CEO RE Technology, CEO Fluente
Victor Lund is a pioneering leader in the real estate industry, renowned for his ability to guide brokerages, MLSs, Realtor associations, and technology companies through transformational change. As CEO of WAV Group's wholly owned AI business Fluente, he leads the industry's movement toward secure, enterprise-grade adoption of artificial intelligence, ensuring that every solution delivers net gains and advances the principle of digital sovereignty.
Victor is also a founder and managing partner of WAV Group, the foremost full-service consulting firm in residential real estate. His expertise spans operational effectiveness, strategic planning, technology optimization, and M&A advisory. He has advised many of the top 500 brokerage firms, leading franchise networks, MLS organizations, and global technology providers on how to innovate while protecting their data assets and customer trust.
Drawing from his family's legacy of entrepreneurship—his father, Howard Lund, introduced the first aluminum boat under the Lund American brand—Victor brings a deep respect for innovation, resilience, and long-term stewardship. These values have shaped his leadership philosophy and his reputation as a trusted advisor to some of the industry's most influential organizations.
Beyond WAV Group and Fluente, Victor also serves as CEO of RE Technology, the nation's leading real estate technology and media portal. He is an active advisor to venture capital and private equity firms, including Second Century Ventures (US and Canada) and Moderne Ventures, helping to identify, mentor, and accelerate the next generation of proptech innovators.
Victor's career has been defined by his commitment to helping real estate leaders embrace technology not as a tactical tool but as a strategic driver of growth and efficiency. Whether guiding an MLS on MCP server strategies, advising a brokerage on AI adoption, or working with technology firms on product-market fit, Victor continues to shape the industry's trajectory with clarity, discipline, and a relentless focus on outcomes.