Simplify Commission Plans,
Enhance Profitability,
and Retain Top Talent

Commission Revenue Optimization (CRO)

Simplify Your Commission Plans

Streamline Your Commission Strategies

Brokerages face increasing pressure to balance agent compensation with profitability. WAV Group’s Commission Revenue Optimization Service (CRO) offers a data-driven solution to analyze, refine, and optimize your commission plans.

With CRO, you can:

  • Test different compensation pay plan strategies and gain insightful knowledge on impacts they can have in your business.
  • Consolidate commission structures to streamline operations.
  • Align compensation with agent performance for improved retention.
  • Find increase earnings without disrupting agent satisfaction.

Compensation Complexity Syndrome?

Due to agent recruitment efforts or market expansion many brokerages struggle with convoluted commission plans that impact efficiency and profitability. We call that Compensation Complexity Syndrome. Our CRO simplifies this complexity, giving you clear, actionable insights.

Using your transaction data, our Commission Analysis Prediction (CAP) and AI tools identifies areas for improvement, empowering your brokerage to adapt to market changes, expand efficiently, and enhance recruitment and retention efforts.

Download the CRO Whitepaper

Discover the in-depth strategies behind CRO in our latest whitepaper, “Commission Analysis as a Service.” Case studies highlight how CRO clients have increased revenue while maintaining strong agent relationships or prevented brokerages from negatively impacting their business.

Watch Our CRO Webinar

Listen to WAV Group experts Victor Lund and David Gumpper discuss the Commission Analysis as a Service program and its real-world applications in our exclusive webinar.

Simplify Your Commission Plans

Recent Blog Posts

Compass and Anywhere signal a new era of brokerage consolidation

October 24th, 2025|Comments Off on Compass and Anywhere signal a new era of brokerage consolidation

At WAV Group, we have long believed that consolidation is not just about size. It is about leverage and the ability to turn scale into sustained profitability. This merger should prompt every brokerage leader to revisit their own growth strategy.

ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

October 14th, 2025|Comments Off on ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.