How One Association Reinvented Member Support With AI
With membership value under increasing scrutiny, the Greater Rochester Association of REALTORS® (GRAR) knew they had to deliver more than just traditional benefits. They needed to provide real, on-demand solutions that meet agents where they are—day or night. This case study walks you through GRAR’s bold decision to embrace AI and launch ARDI, an AI-powered support tool that transformed how their members access information. From CE requirements to local regulations and real estate data, ARDI offers 24/7 answers across multiple platforms and in 25 languages.
What You’ll Learn
In this candid, behind-the-scenes report, you’ll learn how GRAR’s leadership approached innovation, the steps they took to launch ARDI, and the measurable impact it has had—from freeing up staff resources to delivering a dramatically better member experience. If your association is seeking new ways to demonstrate value, increase engagement, and future-proof member services, this case study is essential reading.
Use promo code “ARDI” at checkout for a free copy
