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Leveling the Playing Field: How Any Broker Can Match Compass' Listing Strategy Today Most brokers don’t lose listings because their agents lack skill, they lose because the other side shows up with a clearer, sharper story. Compass has mastered that story. This report breaks down the real playbook behind their wins: how they walk sellers through pricing decisions, pre-inspection prep, concierge improvements, and a three-phase launch plan that feels strategic instead of reactive. You’ll see how they build confidence, create urgency, and turn “we market your home” into a structured, high-trust process. You can take this framework and make it your own right away. And that’s not all. There’s a bigger shift happening under the surface, and it’s just getting started. Buyer-demand data is quietly becoming the new listing weapon. The firms who match buyers and listings before launch will control the narrative before the competition ever steps into the room. Brokers who don’t build this advantage now won’t just fall behind, they’ll be locked out of conversations before they begin. This report shows what’s changing and how to stay in the game while the rules get rewritten.
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As a sailor, I can tell you that a rudderless boat is hard to steer. It takes a lot of expert sail trimmers to keep control of the boat. From my perspective, Listing Syndication is a rudderless boat with bad trimmers, and the boat is way off course.
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Losing Top Agents and Teams to Disruptors? - Learn how Daniel Gale Sotheby's International Realty uses data to fight back!
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The member leadership of the National Association of REALTORS® will be considering a policy change related to MLS designed to eliminate pocket listings. The policy is 8.0 - called the Clear Cooperation policy. This topic was discussed in great detail at the 2019 Council of MLS meetings and met with widespread industry support.
A number of brokers have developed innovative platforms for sellers that fall under a commonly understood policy called Coming Soon that may be wiped out by this new policy change. This has many in the industry concerned about repercussions the 8.0 policy change could have for these coming soon programs.
Please download this white paper to review the considerations.
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The original promise of IDX was simple: shared listings meant shared success. But over time, that cooperative spirit has been eroded by paper brokers and consumer portals that profit from referral fees while offering little in return. WAV Group’s latest report examines how the new Multiple Listing Options for Consumers Policy aims to restore balance—giving listing brokers more control, reducing reliance on outdated IDX displays, and reshaping the future of online home search.
Download the report to understand how these policy changes create new opportunities for brokers to reclaim their voice, protect their listings, and better serve their clients.
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This paper highlights a case study about adoption trends in the State of Florida. The paper examines the adoption trends in Florida, among the pioneers in launching a statewide transaction management platform. The results are very encouraging for the future adoption of transaction management.
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Navigating Fair Pricing for Open MLS Access As discussions intensify around expanding MLS access to all licensees—driven by recent lawsuits—many associations and MLSs are reevaluating their pricing structures. While some are moving toward equitable pricing for REALTORS® and non-REALTORS alike, others are setting much higher fees for identical services. This approach raises significant compliance and fairness questions, especially under the new NAR Anti-Trust Settlement. Avoiding Price Discrimination with Open MLS Subscriptions from WAV Group offers a best practices guide for associations to structure fair, justifiable pricing. This resource provides clear steps to document any additional service costs and avoid potential antitrust risks. Download the Guide Today and make informed decisions that protect your organization and promote inclusivity across your market.
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This essential guide distills proven strategies from WAV Group’s decades of hands-on consulting with the nation’s leading real estate firms. Packed with actionable insights on agent compensation, business intelligence, technology adoption, recruiting balance, and operational best practices, this guide is designed to help brokers strengthen their margins, scale operations, and build lasting value. This comprehensive report is co-authored by Victor Lund, founding partner of WAV Group, who has advised hundreds of the largest brokerages, MLSs, and technology firms in North America, and Ron Hurak, a renowned brokerage profitability strategist and technologist who has guided firms of all sizes to achieve financial success. Whether you lead an independent brokerage or a franchise, this guide gives you the playbook for long-term success in an increasingly competitive market.
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Artificial intelligence is changing how real estate data is accessed, interpreted, and shared. As conversational AI platforms like ChatGPT become the primary interface for property information, MLS organizations face a pivotal question: who controls how that data is delivered? This new WAV Group report—authored by our AI innovation division, Fluente—lays out a clear case for why only broker-authorized MLSs should publish property listings to Model Context Protocol (MCP) servers, the technology connecting MLS data directly to AI systems. The paper explains how MCP servers create a new distribution layer for real estate data and why traditional IDX and VOW rules no longer offer sufficient protection. Without policy updates, AI models could ingest and redistribute MLS data without oversight, repeating the mistakes of the portal era. The result would be weakened broker cooperation, inaccurate listings, and declining consumer trust—issues that threaten the very foundation of organized real estate. WAV Group outlines a practical governance framework to prevent that outcome. By establishing broker-authorized MCP publishing, MLSs can ensure every AI conversation about real estate begins with verified, professionally governed data. This approach protects the integrity of MLS information, preserves the role of brokers as trusted market stewards, and secures the MLS’s relevance as the industry’s source of truth in the intelligent-assistant economy.
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Unlocking Compliance and Efficiency in the Growing Improve-to-Sell Market
Today’s real estate landscape is shifting as homeowners increasingly invest in pre-sale improvements to maximize value and speed up transactions. The Evolution of Improve-to-Sell white paper by WAV Group explores how brokerages, agents, lenders, and service providers can overcome regulatory risks and operational inefficiencies through a compliant, integrated platform. Featuring insights on capital access, streamlined collaboration, and future-proof infrastructure, this report is essential for industry professionals looking to stay competitive and deliver greater value to clients.
Download the white paper to discover how a compliant improve-to-sell ecosystem can drive profitability, efficiency, and customer satisfaction.
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Download Free for a Limited Time Use offer code CMA at checkout Every CMA is built on data, but few use the most powerful data of all: real buyer intent and dynamic updates. AI is changing how pricing decisions are made, and the agents who understand it first will win the trust battle before listing appointments even begin. Tomorrow’s CMA will be “alive”. It will pull in live mortgage data, local absorption rates, neighborhood-level pricing curves, and buyer engagement metrics from saved searches and favorites to deliver a continuously updated view of market value. It will not just say what a home is worth; it will show what it could be worth as market conditions and buyer interest evolve. Inside this report, you’ll see how buyer activity inside MLS systems can become your strongest pricing advantage. Real-time data from saved searches and favorites shows where actual demand is building and how engagement drops when prices climb too high. Combined with AI analysis, these insights help agents set prices that attract attention, spark competition, and move listings faster. Sellers are starting to expect these conversations. They want proof that your pricing strategy is backed by data, not opinion. If you can’t show them, someone else will. This report breaks down exactly what’s changing, how dynamic CMAs work, and why human expertise still matters more than ever. AI isn’t replacing agents. It’s raising expectations. Download Free for a Limited Time Use offer code CMA at checkout
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"Coming Soon" is referred to as the time between the signing of a listing agreement with a seller and the go- live date in the multiple listing service. The National Association of REALTORS® MLS Policy does not provide a Coming Soon option, however this business practice is common in many market areas and a wide number of MLSs have a Coming Soon Policy today.The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.
Please download this white paper to review the considerations.
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The AI Revolution in Real Estate Is Here. Are You Ready? It might feel safe to dip your toe in with a free ChatGPT account or a Word plugin, but let’s be clear: that’s not a strategy, it’s just a test. With new AI disclosure and data privacy laws taking effect in January, brokerages can no longer afford to treat AI like a playground. The stakes are higher now. You need structured policies, auditability across your operations, and technology partners who understand both the technology and the legal landscape. WAV Group is already working with leading brokerages to move beyond experimentation, helping them adopt enterprise AI solutions that protect their data, enhance agent performance, and position them for what’s next. Fluente, the AI operating system we help deploy, is designed specifically to bring real estate firms into Tier 3, intelligently, securely, and at a pace that fits their business. Don’t let your firm fall behind while others build AI into the core of their operations.
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This paper addresses the impact of allowing indexing of IDX listings and the unclear language in the NAR policy.
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Unlocking the Power of Virtual Office Websites for Real Estate Success
The real estate industry is entering a new era where data access, client relationships, and online engagement are more important than ever. Virtual Office Websites (VOWs) give brokers and agents a unique advantage, offering consumers richer MLS information while building stronger, more direct relationships. WAV Group’s latest report explores how VOWs transform traditional websites into dynamic platforms for lead generation, client service, and sustainable business growth.
Download the report to discover how a VOW can help you stay compliant, serve your clients better, and secure your position in today’s evolving market.
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The WAV Group 2023 Brokerage Technology Study is a comprehensive survey that provides insights about the impact and perceived business generation value of their respective technology suites. This report is an essential resource for brokers and MLSs looking to stay ahead of the competition by improving their technology solutions, addressing issues with data integration, and increasing technology engagement. This study covers technology offerings, satisfaction, perceived value, interoperability, and technology awareness and engagement. The 2023 Brokerage Technology Study is now available for purchase, providing access to valuable insights and actionable recommendations that can help drive business growth. Don't miss out on this opportunity to gain a competitive edge in the real estate market. Order your copy of the WAV Group 2023 Brokerage Technology Study today! For a look at how technology trends have changed, previous editions of the WAV Group Brokerage Technology Study can be found found here: 2014 WAV Group Brokerage Technology Study 2010 WAV Group Brokerage Technology Study
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Brokers continue to invest thousands in productivity tools designed to help agents succeed—but many of those tools go underused. This new WAV Group study explores the growing disconnect between the technologies brokerages provide and the agent experience of accessing and using them. Based on a national broker survey, the findings reveal how fragmented systems and multiple logins are holding back adoption, training, and overall effectiveness. The report also highlights growing interest in centralized dashboards that provide single sign-on access to essential tools and real-time business insights. Nearly two-thirds of brokers believe a dashboard that consolidates listings, commissions, financial performance, market share, and other key metrics in one place would create a powerful competitive advantage. If your brokerage is serious about helping agents win and maximizing your technology investments, this study offers a clear path forward. Use discount code "Dashboard" at checkout for your free copy.
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Ocusell is a new technology firm that is solving an old problem for the real estate industry. Learn more about their solution by using the free coupon code - Ocusell
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In this paper WAV Group provides an overview and analysis of the five key tools available today to enable MLSs to provide Data Distribution Services: Trestle (CoreLogic), Spark (FBS Data), Bridge Interactive (Zillow Group), The MLS Grid, and MLS Aligned.
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The 2021 WAV Group Transaction Management Interoperability Study revealed brokers have strong interest in the ability for Digital Transaction Management systems to pass data seamlessly for the brokerages representing two sides of a transaction. Today, brokers have to enter data in as many as 9 or 10 systems, creating inefficiency, added cost and increased chances of inaccurate data. According to the study, nearly 3/4 of brokers would like to enter data into one system, either at the MLS or brokerage, and then seamlessly pass the information to other systems. Use Promo Code: WAV2022 through the end of the year to get free access to this report.
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Site licenses have created a circumstance where the many (all MLS subscribers or brokerage agents) are paying for services used by the few that use a service.
