-
This paper addresses the impact of allowing indexing of IDX listings and the unclear language in the NAR policy.
-
The AI Revolution in Real Estate Is Here. Are You Ready? It might feel safe to dip your toe in with a free ChatGPT account or a Word plugin, but let’s be clear: that’s not a strategy, it’s just a test. With new AI disclosure and data privacy laws taking effect in January, brokerages can no longer afford to treat AI like a playground. The stakes are higher now. You need structured policies, auditability across your operations, and technology partners who understand both the technology and the legal landscape. WAV Group is already working with leading brokerages to move beyond experimentation, helping them adopt enterprise AI solutions that protect their data, enhance agent performance, and position them for what’s next. Fluente, the AI operating system we help deploy, is designed specifically to bring real estate firms into Tier 3, intelligently, securely, and at a pace that fits their business. Don’t let your firm fall behind while others build AI into the core of their operations.
-
"Coming Soon" is referred to as the time between the signing of a listing agreement with a seller and the go- live date in the multiple listing service. The National Association of REALTORS® MLS Policy does not provide a Coming Soon option, however this business practice is common in many market areas and a wide number of MLSs have a Coming Soon Policy today.The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.
Please download this white paper to review the considerations.
-
Unlocking Compliance and Efficiency in the Growing Improve-to-Sell Market
Today’s real estate landscape is shifting as homeowners increasingly invest in pre-sale improvements to maximize value and speed up transactions. The Evolution of Improve-to-Sell white paper by WAV Group explores how brokerages, agents, lenders, and service providers can overcome regulatory risks and operational inefficiencies through a compliant, integrated platform. Featuring insights on capital access, streamlined collaboration, and future-proof infrastructure, this report is essential for industry professionals looking to stay competitive and deliver greater value to clients.
Download the white paper to discover how a compliant improve-to-sell ecosystem can drive profitability, efficiency, and customer satisfaction.
-
Artificial intelligence is changing how real estate data is accessed, interpreted, and shared. As conversational AI platforms like ChatGPT become the primary interface for property information, MLS organizations face a pivotal question: who controls how that data is delivered? This new WAV Group report—authored by our AI innovation division, Fluente—lays out a clear case for why only broker-authorized MLSs should publish property listings to Model Context Protocol (MCP) servers, the technology connecting MLS data directly to AI systems. The paper explains how MCP servers create a new distribution layer for real estate data and why traditional IDX and VOW rules no longer offer sufficient protection. Without policy updates, AI models could ingest and redistribute MLS data without oversight, repeating the mistakes of the portal era. The result would be weakened broker cooperation, inaccurate listings, and declining consumer trust—issues that threaten the very foundation of organized real estate. WAV Group outlines a practical governance framework to prevent that outcome. By establishing broker-authorized MCP publishing, MLSs can ensure every AI conversation about real estate begins with verified, professionally governed data. This approach protects the integrity of MLS information, preserves the role of brokers as trusted market stewards, and secures the MLS’s relevance as the industry’s source of truth in the intelligent-assistant economy.
-
This essential guide distills proven strategies from WAV Group’s decades of hands-on consulting with the nation’s leading real estate firms. Packed with actionable insights on agent compensation, business intelligence, technology adoption, recruiting balance, and operational best practices, this guide is designed to help brokers strengthen their margins, scale operations, and build lasting value. This comprehensive report is co-authored by Victor Lund, founding partner of WAV Group, who has advised hundreds of the largest brokerages, MLSs, and technology firms in North America, and Ron Hurak, a renowned brokerage profitability strategist and technologist who has guided firms of all sizes to achieve financial success. Whether you lead an independent brokerage or a franchise, this guide gives you the playbook for long-term success in an increasingly competitive market.
-
Navigating Fair Pricing for Open MLS Access As discussions intensify around expanding MLS access to all licensees—driven by recent lawsuits—many associations and MLSs are reevaluating their pricing structures. While some are moving toward equitable pricing for REALTORS® and non-REALTORS alike, others are setting much higher fees for identical services. This approach raises significant compliance and fairness questions, especially under the new NAR Anti-Trust Settlement. Avoiding Price Discrimination with Open MLS Subscriptions from WAV Group offers a best practices guide for associations to structure fair, justifiable pricing. This resource provides clear steps to document any additional service costs and avoid potential antitrust risks. Download the Guide Today and make informed decisions that protect your organization and promote inclusivity across your market.
-
This paper highlights a case study about adoption trends in the State of Florida. The paper examines the adoption trends in Florida, among the pioneers in launching a statewide transaction management platform. The results are very encouraging for the future adoption of transaction management.
-
The original promise of IDX was simple: shared listings meant shared success. But over time, that cooperative spirit has been eroded by paper brokers and consumer portals that profit from referral fees while offering little in return. WAV Group’s latest report examines how the new Multiple Listing Options for Consumers Policy aims to restore balance—giving listing brokers more control, reducing reliance on outdated IDX displays, and reshaping the future of online home search.
Download the report to understand how these policy changes create new opportunities for brokers to reclaim their voice, protect their listings, and better serve their clients.
