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Artificial intelligence is changing how real estate data is accessed, interpreted, and shared. As conversational AI platforms like ChatGPT become the primary interface for property information, MLS organizations face a pivotal question: who controls how that data is delivered? This new WAV Group report—authored by our AI innovation division, Fluente—lays out a clear case for why only broker-authorized MLSs should publish property listings to Model Context Protocol (MCP) servers, the technology connecting MLS data directly to AI systems. The paper explains how MCP servers create a new distribution layer for real estate data and why traditional IDX and VOW rules no longer offer sufficient protection. Without policy updates, AI models could ingest and redistribute MLS data without oversight, repeating the mistakes of the portal era. The result would be weakened broker cooperation, inaccurate listings, and declining consumer trust—issues that threaten the very foundation of organized real estate. WAV Group outlines a practical governance framework to prevent that outcome. By establishing broker-authorized MCP publishing, MLSs can ensure every AI conversation about real estate begins with verified, professionally governed data. This approach protects the integrity of MLS information, preserves the role of brokers as trusted market stewards, and secures the MLS’s relevance as the industry’s source of truth in the intelligent-assistant economy.
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The real estate industry is entering a decisive new phase of artificial intelligence. The 36-Month Trajectory of Agentic AI in Real Estate provides a strategic analysis of how autonomous AI systems will reshape market power, platform dominance, and competitive advantage across brokerages, MLSs, technology companies, and investors. This report moves beyond surface-level AI tools to examine the critical role of data ownership, infrastructure control, and real-time interoperability in determining long-term winners and losers. Inside, WAV Group outlines the adoption timeline, identifies where structural advantages are forming, and delivers practical guidance for organizations preparing to operate in an AI-driven transaction environment. This is essential reading for leaders responsible for strategy, technology investment, and future-proofing their position in real estate. For a limited time use offer code "Agentic AI" at checkout for a free copy.
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Unlocking Compliance and Efficiency in the Growing Improve-to-Sell Market
Today’s real estate landscape is shifting as homeowners increasingly invest in pre-sale improvements to maximize value and speed up transactions. The Evolution of Improve-to-Sell white paper by WAV Group explores how brokerages, agents, lenders, and service providers can overcome regulatory risks and operational inefficiencies through a compliant, integrated platform. Featuring insights on capital access, streamlined collaboration, and future-proof infrastructure, this report is essential for industry professionals looking to stay competitive and deliver greater value to clients.
Download the white paper to discover how a compliant improve-to-sell ecosystem can drive profitability, efficiency, and customer satisfaction.
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Every CMA is built on data, but few use the most powerful data of all: real buyer intent and dynamic updates. AI is changing how pricing decisions are made, and the agents who understand it first will win the trust battle before listing appointments even begin. Tomorrow’s CMA will be “alive”. It will pull in live mortgage data, local absorption rates, neighborhood-level pricing curves, and buyer engagement metrics from saved searches and favorites to deliver a continuously updated view of market value. It will not just say what a home is worth; it will show what it could be worth as market conditions and buyer interest evolve. Inside this report, you’ll see how buyer activity inside MLS systems can become your strongest pricing advantage. Real-time data from saved searches and favorites shows where actual demand is building and how engagement drops when prices climb too high. Combined with AI analysis, these insights help agents set prices that attract attention, spark competition, and move listings faster. Sellers are starting to expect these conversations. They want proof that your pricing strategy is backed by data, not opinion. If you can’t show them, someone else will. This report breaks down exactly what’s changing, how dynamic CMAs work, and why human expertise still matters more than ever. AI isn’t replacing agents. It’s raising expectations.
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"Coming Soon" is referred to as the time between the signing of a listing agreement with a seller and the go- live date in the multiple listing service. The National Association of REALTORS® MLS Policy does not provide a Coming Soon option, however this business practice is common in many market areas and a wide number of MLSs have a Coming Soon Policy today.The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.
Please download this white paper to review the considerations.
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The AI Revolution Is Rewriting Real Estate Data Ownership And Your MLS May Already Be Too Late For 25 years, IDX has been the backbone of online real estate data sharing. But what began as an act of cooperation has become a liability. National portals have built billion-dollar empires on broker-created data, controlling 98% of consumer traffic while MLSs and brokerages bear the costs and compliance burdens. Now, artificial intelligence is accelerating this shift in a way that threatens to make MLSs obsolete. When consumers ask ChatGPT about homes for sale, they get Zillow's data, not yours. AI doesn't know who created the listings. It only knows who published them at scale. The trust, attribution, and authority that should belong to MLSs and listing brokers now rest entirely with the aggregators. This report reveals why IDX's original framework is fundamentally unprepared for the AI era and what MLSs must do immediately to reclaim digital sovereignty. You'll discover the four critical actions needed to modernize data governance, restore proper attribution, and ensure your MLS remains the authoritative source of truth in an AI-driven marketplace. Learn how Fair Display Guidelines can be extended into machine-readable provenance standards, why investing in MLS-connected AI is no longer optional, and how platforms like Cribio are proving that openness and accountability can coexist. The window to act is closing rapidly. Every day that passes, AI models are being trained on portal data, cementing their position as the "trusted source" while erasing the professionals who actually create and verify listings. If your MLS doesn't modernize its data strategy now, the next generation of homebuyers won't just bypass your website; they won't even know you exist. Download the report to understand what's at stake and how to protect your organization's future before it's too late.
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The AI Revolution in Real Estate Is Here. Are You Ready? It might feel safe to dip your toe in with a free ChatGPT account or a Word plugin, but let’s be clear: that’s not a strategy, it’s just a test. With new AI disclosure and data privacy laws taking effect in January, brokerages can no longer afford to treat AI like a playground. The stakes are higher now. You need structured policies, auditability across your operations, and technology partners who understand both the technology and the legal landscape. WAV Group is already working with leading brokerages to move beyond experimentation, helping them adopt enterprise AI solutions that protect their data, enhance agent performance, and position them for what’s next. Fluente, the AI operating system we help deploy, is designed specifically to bring real estate firms into Tier 3, intelligently, securely, and at a pace that fits their business. Don’t let your firm fall behind while others build AI into the core of their operations.
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This paper addresses the impact of allowing indexing of IDX listings and the unclear language in the NAR policy.
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Unlocking the Power of Virtual Office Websites for Real Estate Success
The real estate industry is entering a new era where data access, client relationships, and online engagement are more important than ever. Virtual Office Websites (VOWs) give brokers and agents a unique advantage, offering consumers richer MLS information while building stronger, more direct relationships. WAV Group’s latest report explores how VOWs transform traditional websites into dynamic platforms for lead generation, client service, and sustainable business growth.
Download the report to discover how a VOW can help you stay compliant, serve your clients better, and secure your position in today’s evolving market.
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The WAV Group 2023 Brokerage Technology Study is a comprehensive survey that provides insights about the impact and perceived business generation value of their respective technology suites. This report is an essential resource for brokers and MLSs looking to stay ahead of the competition by improving their technology solutions, addressing issues with data integration, and increasing technology engagement. This study covers technology offerings, satisfaction, perceived value, interoperability, and technology awareness and engagement. The 2023 Brokerage Technology Study is now available for purchase, providing access to valuable insights and actionable recommendations that can help drive business growth. Don't miss out on this opportunity to gain a competitive edge in the real estate market. Order your copy of the WAV Group 2023 Brokerage Technology Study today! For a look at how technology trends have changed, previous editions of the WAV Group Brokerage Technology Study can be found found here: 2014 WAV Group Brokerage Technology Study 2010 WAV Group Brokerage Technology Study
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Brokers continue to invest thousands in productivity tools designed to help agents succeed—but many of those tools go underused. This new WAV Group study explores the growing disconnect between the technologies brokerages provide and the agent experience of accessing and using them. Based on a national broker survey, the findings reveal how fragmented systems and multiple logins are holding back adoption, training, and overall effectiveness. The report also highlights growing interest in centralized dashboards that provide single sign-on access to essential tools and real-time business insights. Nearly two-thirds of brokers believe a dashboard that consolidates listings, commissions, financial performance, market share, and other key metrics in one place would create a powerful competitive advantage. If your brokerage is serious about helping agents win and maximizing your technology investments, this study offers a clear path forward. Use discount code "Dashboard" at checkout for your free copy.
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Ocusell is a new technology firm that is solving an old problem for the real estate industry. Learn more about their solution by using the free coupon code - Ocusell
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In this paper WAV Group provides an overview and analysis of the five key tools available today to enable MLSs to provide Data Distribution Services: Trestle (CoreLogic), Spark (FBS Data), Bridge Interactive (Zillow Group), The MLS Grid, and MLS Aligned.
